The Product and Growth Marketing Lead role at Rutter is an exciting opportunity where you'll be responsible for creating and executing the product marketing strategy, developing impactful messaging, and driving growth campaigns to fuel our sales pipeline. You'll collaborate with teams across the organization to launch new products and enhance our corporate website, all while leveraging data to optimize marketing efforts.

To apply for the Product and Growth Marketing Lead position at Rutter, candidates should have 5+ years of experience in B2B product marketing for technical products, with fintech experience being a plus. A proven track record of utilizing data-driven approaches to support growth initiatives is also essential, alongside a passion for crafting compelling messaging for technical audiences.

Rutter offers a comprehensive benefits package for the Product and Growth Marketing Lead position, which includes unlimited paid time off, quarterly company-wide recharge days, a wellness stipend, 100% medical, dental, and vision coverage, 16 weeks of paid parental leave, and a 401K match. Additionally, there's an opportunity for equity ownership in the company.

Rutter is committed to fostering a diverse and inclusive workplace. We believe that diverse perspectives enrich our company culture and enhance our ability to serve our clients. We're actively looking to hire talented individuals from various backgrounds, including those with prior arrest or conviction records, in accordance with local and federal laws.

The work environment at Rutter is collaborative and engaging, with an intentional focus on building a strong in-office culture. Employees are encouraged to come into the office 3-5 days a week at our Flatiron Manhattan location, allowing for rich interactions and teamwork opportunities.

At Rutter, there are ample opportunities for career growth within the Product and Growth Marketing Lead role. You'll work with a veteran Go-To-Market team that has experience taking startups from $1M to IPO, allowing you to learn invaluable skills and take on significant ownership of key growth initiatives to develop your expertise and career.

The Product and Growth Marketing Lead plays a crucial role in advancing Rutter's mission by creating and executing effective marketing strategies that drive awareness and revenue for our Unified API, which supports SMBs in gaining access to financial resources and streamlining their business processes.

When answering this question, highlight your specific experience in the B2B space, focusing on the products you've marketed and the strategies you've implemented. Provide examples of successful campaigns and how they contributed to measurable growth.

Discuss your approach to creating a product marketing strategy, including market research, messaging development, and how you would collaborate with cross-functional teams. Emphasize the importance of aligning your strategy with both business goals and customer needs.

Explain your experience with data analysis, detailing specific tools or methods you've used. Discuss how you gather insights to inform marketing decisions, optimize campaigns, and improve the effectiveness of messaging and target audience engagement.

Share your strategies for developing content that resonates with technical audiences. You could mention how you simplify complex information and focus on the key benefits and features that matter most to your audience.

Describe a specific campaign, including the objectives, the tactics used, and the results achieved. Highlight any challenges you faced and how you overcame them, demonstrating your ability to adapt and innovate in response to changing circumstances.

Discuss the importance of collaboration with various teams, such as sales, design, and product development, in your marketing processes. Provide examples of how cross-functional partnerships have enhanced or influenced your campaign outcomes.

Share your methods for keeping abreast of industry trends, such as following thought leaders, attending conferences, or subscribing to relevant publications. Discuss how this knowledge informs your strategies and helps you anticipate market changes.

Talk about your experience with managing and optimizing corporate websites, including any specific platforms you’ve used like Webflow. Mention your approach to improving user experience, SEO, and overall web traffic.

Describe your approach to testing various marketing strategies and measuring their success, including metrics you track and tools you utilize. Discuss how you use these insights to refine future campaigns.

Share your personal motivations and what aspects of product marketing excite you the most. This could include the thrill of launching new products, the ability to influence customer decisions, or the creative aspects of developing engaging content.