Marketing Automation Manager - Training Marketing

SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.

As SafetyCulture continues to grow and scale, we’re looking for a Marketing Automation Manager to join our growing training marketing team. You’ll be well versed in the types of tech used to power a SaaS business, in particular tools to automate the flow of data from websites and across a range of marketing and sales tools that we use to get in touch with our customers when it matters most. 

As part of a small but mighty team, you will work with Lifecycle, Growth, Product and Engineering to create smart solutions that help improve the quality of the work that we do, with the ultimate goal of growing the use and sale of the Training feature at SafetyCulture.

Technical notes: Right now we use Segment, Amplitude, Hubspot, Salesforce, Braze, Workato, ClearBit, RelevanceAI and more. We love to try new tools but an understanding of these ones will be helpful in this role.

• Be the point person for all things marketing automation in the Training team. From ensuring leads flow to systems with the right enrichment to building at scale landing pages for ABM campaigns
• Work closely with core internal stakeholders including Data & Analytics, Product, Central Marketing and more
• Understand the customer journey, lead flows and routing through our systems and maintain the buildout, enrichment, and assignment of our leads database
• Develop marketing automations for things we’ve never even thought of automating - from data sources that don’t exist yet
• Manage change driven by new marketing technology rollouts and updates, including stakeholder engagement. Support cross-functional teams to adopt key platforms’ releases and enhancements

• Genuinely passionate about all things MarTech. You’re up to date with the latest tools and know when they’re about to release new features
• Have significant experience with at least some of the tools that we use above. Experience in Segment, Salesforce & Braze are particularly helpful
• Deep understanding of data models, architectures and working in an agile environment
• Intermediate experience with SQL to be able to query and connect data sources
• Strong knowledge of APIs including building simple APIs to connect tools for more flexible data collection and sharing
• A proven, hands-on team member with the ability to work through complex organisations and to communicate clearly across multiple teams and areas of expertise
• Experience working in SaaS with an understanding of the product-led and sales-led growth models and how marketing automation can help power each of them

• Equity with high growth potential, and a competitive salary
• Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
• Access to professional and personal training and development opportunities
• Hackathons, Workshops, Lunch & Learns
• We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies

• In-house Culinary Crew serving up daily breakfast, lunch and snacks
• Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
• Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
• Quarterly celebrations and team events, including the annual Shiplt global offsite
• On-site gym, table tennis, board games, books library, and pet-friendly offices

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK. 

Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you

You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.