Recruitment and Social Media Coordinator

The Recruitment and Social Media Coordinator will be responsible for creating and executing social media acquisition campaigns, engagement activities and programs with Sago’s panel members, social media followers, and potential new members and followers.  In addition, this role will assist with the creation of recruitment strategies, creative collateral development, and daily management of Sago’s recruitment efforts.

• Identify and onboard new contacts, affiliates, suppliers, and influencers.
• Connect with recruitment partners to optimize traffic.
• Monitor and track panel member status and participation.
• Assist suppliers with their requests and foster good relationships.
• Work with development and design teams to set up new recruitment models and prepare marketing materials.
• Collaborate with other teams to fulfill recruitment samples for research projects.
• Develop branded advertising campaigns for panel growth and projects.
• Produce creative text, image, and video content to engage and create buzz.
• Build and manage relationships with panelists and social media followers.
• Monitor and engage in conversations on social media platforms and digital tools.
• Collaborate with the Helpdesk team to address customer inquiries and complaints.
• Stay updated on trends in social media, community, and digital technology to enhance strategies.
• Coordinate content calendar and posting schedule with relevant teams.
• Work with other departments to develop and execute social media and marketing strategies.
• Utilize paid and organic efforts to extend content reach on LinkedIn, Twitter, Instagram and Facebook.
• Create, deploy, and analyze feedback loops between panelists/followers and the company.
• Report on feedback and reviews with actionable insights for improvement.
• Analyze and report on monthly engagement to inform strategy.
• Assist in creating community engagement collateral, including questionnaires, marketing materials, newsletters, and policy updates.
•   Conduct testing and reporting to enhance panelist experience and utilization.
• Other duties as assigned that relate to supporting the Panel Team

Skills/Competencies

• Candidate must be highly creative, organized, flexible, a strong multi-tasker, team-player and a self-starter
• Experience with creative development/design, including but not limited to: copywriting, website/landing page design (HTML, other), banner creation, email, etc.
• Experience running digital ad campaigns and growing brand voice
• Experience running social media campaigns and content development
• Experience using AI tools for content development is a bonus.
• Passionate about providing the best experience for our members
• Willingness to learn more about panels and how to improve panelist experience to drive toward team KPIs
• Understanding of digital marketing (including any of: conversion rate optimization, AB testing, creative development, campaign strategy, metrics and reporting, etc.)

Education

• Bachelors’ degree or equivalent experience preferred.

Experience

• 2+ years professional work experience in marketing, market research, panel management or social media management is required. 
• Strong knowledge base of social media channels, including but not limited to Facebook, Twitter, Instagram, Reddit, and LinkedIn.
• Previous experience managing/developing engagement activities a plus.
• Knowledge of digital marketing is a must

Computer Skills

• Proficiency in Microsoft Office
• Experience working with Canva, Adobe Design Suite, or other similar platforms.
• Understanding of basic SEO and social media practices.
• Understanding of basic marketing strategies.

• Free Gourmet Tea/coffee on the house.
• Extensive Mediclaim benefit.