Product Marketing Manager (Remote)

Location

Remote, Los Angeles, San Francisco

Type

Full time

Department

Marketing

About Us

Sahara AI is a decentralized AI blockchain platform that prioritizes sovereignty and provenance of AI, ensuring security, equity, and accessibility for all users. Backed by top investors in AI and crypto, including Binance Labs, Pantera Capital, Polychain Capital, Sequoia Capital, Samsung, Matrix Partners, and many more, Sahara AI continues to push the boundaries of decentralized AI. Today, Sahara AI is trusted by 35+ leading tech innovators and research institutions, such as Microsoft, Amazon, MIT, Motherson Group, and Snap.

Sahara Labs, the driving force behind Sahara AI, is an AI and blockchain infrastructure company led by USC Professor and AI veteran Sean Ren and former Binance Labs investment director Tyler Zhou. Sahara Labs envisions a future where AI is equitable, transparent, ethical, and accessible to all through AI asset sovereignty and open technology. Learn more at saharalabs.ai.

Our Mission

To empower everyone to own and shape the future of AI through building a decentralized AI blockchain platform that prioritizes AI sovereignty, equity, and accessibility.

Our Principles

🔐 | Trust & Security: we are utilizing blockchain technology to ensure secure, private data ownership

🧑‍💻 | Innovation: we are developing AI-driven solutions for innovative knowledge utilization and monetization

🌍 | Fairness & Diversity: we are committed to providing fair and universal access to global knowledge for every human

About the role

We are currently looking for a Senior Product Marketing Manager to become an integral part of our team at Sahara. This is a high impact role. You will serve as a strategic go-to-market (GTM) planner and a hands-on GTM execution lead by working closely with cross-functional stakeholders. You will play a critical role in finding product-market fit, creating and driving product launch plans. You will serve as a translator and a storyteller who turns complex product information into compelling product messages, stories for marketing Sahara AI network, products, and tools to Web3 projects and developers.

Responsibilities

Collaborate with Product, Market Research, User Research stakeholders to identify user segmentation, prioritize use cases, and find product market fit.
Create GTM strategies targeting various customer and developer segments mostly in the Web3 space and some in the Web 2.5.
Create product launch plans with input from cross-functional stakeholders.
Drive GTM execution and work collaboratively with cross-functional stakeholders
Create concise and compelling product messaging, positioning, competitive messaging, and customize messaging for various target user / developer segments
Prepare product launch related external facing collateral, such as user guides, FAQs, content updates on the homepage or product pages.
Collaborate with marketing channel colleagues and provide product related messaging and content for campaigns, events, social media, etc.
Support the Content lead in writing blog posts that include product messaging and competitive positioning.
Stay updated on industry trends, technologies, competitors, developer and user feedback of Sahara to help drive and refine GTM strategies.

Basic Requirements

4+ years of Product Marketing experience
2+ years of working experience in Web3
Direct L1/L2 experience or developer-facing experience
Excellent written and verbal communication skills
Broad knowledge in the field of Web3 and AI
Native or fluent in English

Preferred Qualifications

High tolerance for ambiguity
Agile and flexible
An effective and efficient solution provider
Strong interpersonal skills
Strong analytical and problem-solving skills
Ability to think strategically and pay attention to details
Collaborative spirit with the ability to work in a dynamic, startup environment
Eagerness to independently learn technologies and services, and delve into details