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Corporate Comms Data Insights, Manager - job 1 of 2

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Job Category

Operations

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is hiring a Manager, Comms Analytics for the Corporate Communications team.

The role is an analyst for the US PR team, focused on evaluating program impact across communications channels, identifying trends and opportunities, and converting insights into easy-to-understand recommendations that inform communications priorities and tactics.

The ideal candidate has a background in communications/PR and data analytics, detailed project management experience, a track record of successfully navigating ambiguity, and executive presence. This person thrives in dynamic, fast-paced environments, and knows how to build relationships and influence change. 

Responsibilities include:

  • Be a dedicated partner to the PR team, focusing on building relationships, understanding shifting priorities, proactively identifying new research needs, and delivering data-driven recommendations that reflect an understanding of team needs and priorities.

  • Manage workflows, processes, and insights needs across the entire team and across multiple external agencies, applying a rigorous project management approach to ensure no work or needs falls through the cracks.

  • Bring an audience-first, outcome-oriented mindset, and use results + data to influence PR leaders on the most impactful tactics/channels to achieve intended outcomes with specific audiences.

  • Evolve, maintain and socialize a Comms Impact model, applying expertise & best practices to ensure it accounts for the most important audiences and metrics, and that the team understands what goes into it + how to use it.

  • Identify research and audience segmentation needs proactively, prioritize which are most important, spearhead execution, and partner with the PR team to read out results and ensure all analyses and data are used to their fullest potential.

  • Be an amazing administrator, skilled at managing multiple tasks simultaneously, working well under pressure, adhering to a consistent methodology, and keeping measurement tools, dashboards and infrastructure up-to-date.

  • Effectively guide work managed by others and communicate with stakeholders, sharing project timelines and adapting to shifting needs.

  • Constantly look for opportunities to innovate, including piloting new AI tools and technologies.

Requirements:

  • 7+ years of experience in communications, PR and/or data insights, either in-house or at an agency.

  • Experience in client service and/or stakeholder management, with a deep understanding of how to understand needs and demonstrate progress.

  • Experience measuring communications programs and results, particularly media monitoring and company reputation. Familiarity with industry-standard measurement tools.

  • Ability to present data-driven insights in a clear and concise way to stakeholders.

  • Experience with audience-first communications programs - identifying audiences, mapping how to reach them, and measuring the impact with each audience.

  • An understanding of how to effectively reach core audiences across traditional media, influencers, podcasts owned and paid.

  • Experience working with or managing external agencies.

  • Self-starter who is comfortable managing their initiatives autonomously

  • Thinks on their feet and approaches ambiguity with exceptional judgment.

  • No ego - we’re a small but mighty team and everybody rolls up their sleeves to get the job done.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $138,800 to $190,900.

For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900.

For California-based roles, the base salary hiring range for this position is $138,800 to $190,900.

For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
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Average salary estimate

$164850 / YEARLY (est.)
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$138800K
$190900K

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What You Should Know About Corporate Comms Data Insights, Manager, Salesforce

Are you ready to become a key player at Salesforce as our Corporate Comms Data Insights Manager? This exciting role is all about data-driven decision-making and innovative PR strategies that connect businesses with their audience in the most impactful way. Located in the vibrant city of San Francisco, California, you'll be collaborating closely with our talented US PR team to evaluate program effectiveness across all communication channels. Your analytical skills will come into play as you identify trends, measure program impact, and convert those findings into actionable insights that drive our communication tactics. We're looking for someone who thrives in fast-paced environments and is adept at managing multiple priorities while building strong relationships with colleagues and external partners. Your expertise in communications and data analytics will be crucial as you design and maintain our Comms Impact model, ensuring it remains relevant and effective. As our go-to person for research and audience segmentation, you'll be pivotal in making strategic recommendations that enhance our company's reputation and outreach. So, if you have over seven years of experience in PR or data insights and are passionate about leveraging data to shape communication strategies, we want to hear from you! Join us at Salesforce and be the change-maker that drives success across industries while having a great time doing it!

Frequently Asked Questions (FAQs) for Corporate Comms Data Insights, Manager Role at Salesforce
What are the responsibilities of a Corporate Comms Data Insights Manager at Salesforce?

As a Corporate Comms Data Insights Manager at Salesforce, you'll be a vital partner to the PR team, focusing on understanding shifting priorities and delivering data-driven recommendations. Your responsibilities will include managing workflows across internal teams and external agencies, evolving our Comms Impact model, and proactively identifying research needs to generate impactful communications insights.

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What qualifications are required for the Corporate Comms Data Insights Manager position at Salesforce?

Candidates for the Corporate Comms Data Insights Manager role at Salesforce should have 7+ years of experience in communications, PR, or data analytics. Strong project management skills, a self-starter attitude, and proficiency in understanding audience-first communications programs are essential. Familiarity with industry-standard measurement tools and a knack for presenting insights clearly will also be crucial to your success.

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How does Salesforce measure the effectiveness of communication programs?

Salesforce measures the effectiveness of its communication programs by utilizing a Comms Impact model that takes into account critical audience metrics. As a Corporate Comms Data Insights Manager, you will leverage analytics, monitor media performance, and gather audience behavior data to shape strategies and communicate results to stakeholders.

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What does the work environment look like for a Corporate Comms Data Insights Manager at Salesforce?

The work environment for a Corporate Comms Data Insights Manager at Salesforce is dynamic and fast-paced, fostering collaboration and innovation. You will have the opportunity to work with diverse teams, manage multiple tasks simultaneously, and engage with cutting-edge AI tools and technologies to enhance communication strategies.

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What growth opportunities does the Corporate Comms Data Insights Manager role at Salesforce provide?

Joining Salesforce as a Corporate Comms Data Insights Manager means you'll be on a path for substantial growth within your career. With a focus on performance and career advancement, you'll have the chance to drive impactful marketing initiatives and influence industry-wide communication practices while working in an empowering culture that champions personal and professional development.

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Common Interview Questions for Corporate Comms Data Insights, Manager
Can you describe your experience with data analytics in relation to PR?

In discussing your experience, be specific about tools you've used and projects where data analytics directly influenced PR strategies. Share examples that highlight your ability to gather data, analyze trends, and convert insights into actionable communication recommendations.

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How do you prioritize tasks when managing multiple projects?

Demonstrate your project management skills by explaining your prioritization process. Discuss how you assess urgency and importance, utilize project management tools, and ensure communication with stakeholders to deliver timely results.

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What strategies do you use to maintain relationships with stakeholders?

Highlight your interpersonal skills and communication tactics. Discuss how you engage with stakeholders, conduct regular check-ins, and adapt to their feedback to foster strong relationships and ensure all parties are aligned with project goals.

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Describe a time when you navigated ambiguity in a project.

Share a specific example that showcases your ability to work with unclear parameters. Detail how you approached the situation, what actions you took to clarify objectives, and how your decision-making led to successful project outcomes.

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How do you measure the success of a communication strategy?

Discuss the metrics you consider essential for measuring success, such as audience engagement, media placements, and sentiment analysis. Describe your process for collecting data and articulating results within the team to guide future strategies.

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What tools have you used for media monitoring and analysis?

Enumerate some industry-standard tools you’re familiar with, such as Meltwater, Cision, or Brandwatch. Explain how you've utilized these tools to track communications campaigns, analyze public sentiment, and derive actionable insights.

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How do you adapt communication strategies when targeting different audiences?

Emphasize your understanding of audience segmentation. Discuss how you tailor messaging, select relevant channels, and measure impacts specifically tailored for various groups, ensuring each communication is efficient and effective.

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Can you provide an example of a successful collaborative project you led?

Share a specific project where collaboration was key to its success. Detail the roles of team members, your leadership approach, and discuss the outcomes that resulted from this collaborative effort.

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What innovations have you brought to communication strategies in your previous roles?

Talk about recent technologies, processes, or ideas you have implemented. Provide concrete examples of how these innovations improved efficiencies or results in previous communication campaigns and how you envision applying them at Salesforce.

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Why do you want to work for Salesforce as a Corporate Comms Data Insights Manager?

Reflect on Salesforce’s core values and mission, particularly around innovation and customer-centric communications. Articulate your passion for data-driven insights and how they align with the company’s vision for empowering businesses through effective communication.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
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Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
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Salesforce was founded with a mission to transform business operations and make a positive global impact. It is a cloud-based company providing customer relationship management (CRM) software and applications.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Employee Resource Groups
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Full-time, on-site
DATE POSTED
April 8, 2025

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