Senior Web Analyst - (Canada)
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
About the role:
We are seeking a highly skilled and experienced Senior Web Analyst to join our dynamic digital strategy team. The ideal candidate will have a strong background in web analytics with 5+ years of professional experience in analyzing digital data to drive strategic decisions and improvements. As a Web Analyst, you will be responsible for the collection, analysis, and interpretation of web data, and providing insights that will guide regional web strategies, enhance user experience, and optimize website performance.
This role is open to candidates residing in Canada.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
In this role, you will be responsible for:
- Analytics Implementation & Optimization:
- Data Analysis & Reporting:
- Conversion Rate Optimization (CRO):
- SEO & Content Strategy Support:
- Cross-Functional Collaboration:
- Benchmarking and SoT:
- Champion, role model, and embed Samsara’s cultural principles:
Minimum requirements for the role:
- Bachelor’s degree in Marketing or another STEM field.
- 5+ years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.
- Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools.
- Strong analytical skills:
- Familiarity with statistical analysis and A/B testing.
- Experience with data visualization.
- Proficiency in Excel/Google Sheets and BI tools for advanced data analysis.
- General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.
- Candidates should be located in Canada.
An ideal candidate also has:
- Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel.
Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.
We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.
Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.
Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.
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At Samsara, a leader in the Connected Operations™ Cloud sector, we're on the lookout for a Senior Web Analyst to join our innovative digital strategy team. If you have a passion for web analytics and a knack for transforming complex data into actionable insights, then you're in the right place! Over the past five years, we’ve been paving the way in how industries harness their data to improve efficiency and safety, and now we want you to take the reins in analyzing our digital footprints. As a Senior Web Analyst, you'll collect and interpret web data, analyze user behavior, optimize our website's performance, and evaluate strategies to enhance overall user experience. You’ll work closely with cross-functional teams, helping to drive conversions and support our content strategy. Imagine being part of a dynamic group that doesn’t just follow trends but sets them — that’s the Samsara culture! From agriculture to transportation, your work will have a tangible impact on essential sectors of our global economy. We're looking for someone who not only meets the qualifications but is also excited about being at the forefront of digital transformation. Put your expertise in web analytics tools, data visualization, and strategic analysis to the test, and grow your career in a supportive environment that welcomes your creativity. If you're driven, innovative, and looking to shape the future of how physical operations are conducted worldwide, apply today!
By
Samsara
Samsara is a leading software company that offers a platform providing AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power the economy.
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