Web Analyst

About the role:

We are seeking a highly skilled and experienced Web Analyst to join our dynamic digital strategy team. The ideal candidate will have a strong background in web analytics, with 5+ years of professional experience in analyzing digital data to drive strategic decisions and improvements. As a Web Analyst, you will be responsible for the collection, analysis, and interpretation of web data, and providing insights that will guide regional web strategies, enhance user experience, and optimize website performance.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn more about Samsara's cultural philosophy. 

In this role, you will be responsible for: 

• Analytics Implementation & Optimization: 
• Ensure accurate tracking, data collection, and consistency across the website by managing and optimizing web analytics and tag management solutions.
• Have an understanding of data protection regulations (e.g., GDPR, CCPA) in the collection and handling of web data.
• Data Analysis & Reporting: 
• Perform deep-dive analyses on web data to identify trends, insights, and opportunities. 
• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.
• Comfortable pulling reports from multiple platforms. 
• Develop and present regular reports to stakeholders on website performance, highlighting key metrics, progress against goals, and recommendations for improvement.
• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.
• Able to set up dashboards on various platforms.
• Conversion Rate Optimization (CRO): 
• Own the web experimentation roadmap partnering with Growth and Analytics on execution and analysis. 
• SEO & Content Strategy Support: 
• Collaborate with the SEO and content teams to provide insights that inform content strategies, keyword opportunities, and website optimizations to improve organic search rankings.
• Cross-Functional Collaboration: 
• Share relevant insights with marketing, sales, product, and IT teams to ensure web analytics insights are integrated into broader business strategies and initiatives.
• Benchmarking and SoT: 
• Partner with Marketing Data Analytics to define web benchmarks, KPIs, metrics, and data source of truth (SoT) across regional websites and page or user groupings.
• Champion, role model, and embed Samsara’s cultural principles: 
• (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• Bachelor’s degree in Marketing or another STEM field.
• Minimum of 5 years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.
• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools.
• Strong analytical skills:
• Familiarity with statistical analysis and A/B testing.
• Experience with data visualization.
• Proficiency in Excel/Google Sheets and BI tools for advanced data analysis.
• General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.
• Candidates should be located in the US or Canada.

An ideal candidate also has:

• Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel.
• Global analytics experience.