Community Liaison (Hospice Sales)

As a Community Liaison at Sanctuary Hospice, you will take on several important responsibilities including building strong relationships with key decision-makers, promoting our hospice services, generating referrals, and increasing patient admission. You'll also conduct initial meetings with patients and their families, sharing information about our services and obtaining consent for care. This role is essential for growing our census and establishing Sanctuary Hospice as a preferred care provider in the community.

To be considered for the Community Liaison position at Sanctuary Hospice, a Bachelor’s degree in a related field is preferred, although relevant experience can substitute educational requirements. Candidates should have a minimum of two years of sales or marketing experience in healthcare, with a strong preference for hospice or palliative marketing experience. Additionally, excellent communication skills and a proven ability to maintain relationships with healthcare professionals and community agencies are vital.

Sanctuary Hospice provides an exceptional benefits package for Community Liaison roles, including comprehensive health, dental, and vision insurance. Employees have access to a matching 401(k) plan, generous time-off provisions with 15 days of PTO and 10 holidays per year, as well as tuition reimbursement and certification assistance for ongoing professional development. We also offer wellness programs and reimbursements for cell phone, mileage, and gym memberships to promote a balanced lifestyle.

While prior clinical experience is not a strict requirement for the Community Liaison position at Sanctuary Hospice, it is considered a valuable asset. Candidates with clinical experience may find it easier to connect with healthcare professionals in the field and understand the nuances of hospice care. However, our primary focus is on finding individuals with excellent relationship-building and sales abilities in the healthcare sector.

The salary range for the Community Liaison position at Sanctuary Hospice is typically between $75,000 and $90,000 per year. This range is a guideline and the final compensation will be determined based on the selected candidate’s relevant experience and specific job responsibilities. Discussions regarding salary will take place during the interview process to ensure a clear understanding of the compensation package.

When answering this question, highlight your previous roles where you successfully established and maintained relationships within the healthcare community. Provide examples of how you have effectively communicated the value of your services and adapted your approach to meet the needs of different stakeholders.

Discuss your strategies for promoting hospice services, including networking with healthcare providers, participating in community events, and utilizing social media. Emphasize the importance of education and awareness in your outreach efforts to demystify hospice care.

Key qualities include strong interpersonal skills, empathy, a thorough understanding of hospice services, and persistence. You should convey how these attributes enable you to connect effectively with patients and healthcare professionals while representing Sanctuary Hospice positively.

Use the STAR method (Situation, Task, Action, Result) to describe a specific instance where you increased referrals. Focus on the strategies you implemented and the outcomes, providing measurable results if possible to illustrate your impact.

Identify a specific challenge relating to the healthcare or sales market. Detail your approach to overcoming it, whether through finding innovative solutions, collaborating with colleagues, or enhancing your sales techniques, and focus on the positive outcome.

Explain your approach to time management and organization. Discuss tools or methods you use to track interactions and schedule follow-ups, emphasizing how prioritizing tasks helps you maintain strong relationships with various healthcare providers.

Share your personal motivations for working in hospice sales, focusing on the meaningful impact you aim to have on patients and their families. Highlighting your passion for compassionate care will resonate with interviewers looking for empathetic candidates.

Discuss your strategies for keeping up with industry news, such as following relevant publications, attending professional conferences, and networking with peers. Demonstrating your commitment to continuous learning shows your dedication to practicing in an informed manner.

Share your experiences using CRM systems or other tools to manage sales leads and track interactions efficiently. Explain how these tools help you ensure effective follow-up and relationship-building with potential referral sources.

Express your enthusiasm for joining Sanctuary Hospice, mentioning specific aspects of the company that resonate with you, such as its commitment to patient-centered care, growth opportunities, or positive workplace culture. Highlight your desire to contribute meaningfully to its mission.