Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief. • Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns. • Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc • Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality.
Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations. • Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team. • Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance. • Conducting regular research to provide client with different strategies that can improve brand performance.
Education & Training: • Any Degree • Leadership Training
Experience: • 8+ Years' experience in Paid Social • B2B, B2C & E-Commerce clients • Preferred International Brand Experience. • Brand lift Strategy • Conversion Life Strategy • Brand Recall Experiments • A/B testing • Conducting market research • Creating Media Plans • Participating/leading the strategy planning with the client. • People/Team management
Skills & Abilities: • Excellent communication • Time management • Excel & Power point Knowledge • Analytical skill – should be good in playing with numbers. • Attention to detail • Independently manage the account. • Working with different stakeholder
To leverage the power of data and analytics to make a meaningful impact
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