Senior Analyst, Marketing Analytics (Remote)

The Sr. Web Business Analyst Specialty Channels leads the design and implementation of the Homedepot.com web analytics strategy. In this position, you will analyze web analytics data as well as other offline data to evaluate site performance (capacity, customer experience, fall out points, etc.). You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Sr. Web Business Analyst works with the Web analysts to analyze online data using various analytical tools to uncover trends and provide insight that will maximize HomeDepot.com online marketing efforts, as well as overall business objectives. You will work with the Web analyst to research and analyze business trends and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives. You will analyze and understand the key drivers of performance related to Homedepot.com's online objectives. You will analyze and provide insight on the HomeDepot.com website(s) traffic and conversion. Finally, you will work with the Web analyst to provide weekly Web Analytic dashboards to Management and the supporting teams.

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

• Reports to Sr Manager

• Typically requires overnight travel less than 10% of the time.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

• Prior Business Analyst roles
• Analytical skills
• Presentation skills
• Strong communication skills
• Strong people skills

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

• 5

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict