Senior Associate, Paid Social - job 1 of 2

Senior Associate, Paid Social

Overview:

Do you have one year of paid social media campaign management experience and feel ready to take the next step?

As a Senior Associate, Paid Social you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social.

You will have already advanced beyond the initial steppingstones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution as well as gaining further exposure to account growth opportunities through client-facing missions.

Your Impact:

• Assist social strategy development work by compiling client research, competitive data and social platform information
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and Tumblr
• Continually improve the social measurement planning and reporting process
• Research emerging social platforms to support client recommendations
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis
• Assist team in identifying optimization opportunities and making media recommendations
• Support community managers to develop and maintain social content calendars for various platforms
• Participate in campaign brainstorming sessions
• Are you a born team-player? We need you to collaborate with the team and external partners to define highly personalized social user experiences (e.g. applications, contest, mobile executions, social TV, etc.)
• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media

Your Qualifications:

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 1+ year or more of practical experience running paid social campaigns
• An internship with an advertising/media agency or in a digital marketing role is highly desired
• Prior experience using excel for data management and/or budgeting a plus.
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
• Enjoy working in a fast-paced and collaborative environment
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

About Wavemaker:

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients globally to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.