Job details

Senior Consultant, Ketchum Analytics

Overview

Ketchum is looking for a Data, Analytics & Research Senior Consultant!

This position will provide strategic, analytical and intellectually curious analytics managers the opportunity to learn and manage all aspects of data, analytics and research for the public relations and communications industry. The position reports to the local Director and supports junior staff in managing projects from inception to presentation of results. The Senior Consultant works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics.

About the Job

Manage primary research projects (quantitative and qualitative) and secondary research with support from senior staff
Analyzing media coverage and consumer conversations to direct and evaluate marketing and communication programs
Manage all phases of complex and varied market research projects
Development of research and measurement proposals
Development of quantitative and qualitative research instruments
Budget and vendor management
Analysis and reporting of research findings
Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
Analysis and interpretation of primary and secondary data.
Distilling findings that are insightful and actionable and meet client objectives
Develop strong relationships with client and account teams
Understand clients’ objectives and ensure research and insights deliverables meet those needs
Participate in the development of new and incremental business
Manage data, analytics and research needs during the development of new business presentations
Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches
Manage and provide mentorship, coaching and guidance to junior team members

Qualifications

Bachelor’s degree in related field; Master’s degree helpful
Minimum of 2-4 years of related data, analytics and research experience; media measurement experience helpful
Excellent client management skills with the ability to communicate professionally and proactively
A team mentality and desire to collaborate with co-workers across multiple geographies
Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
Excellent project management skills
Outstanding analytical, writing and problem-solving skills
Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods

Expertise in any or all of the following:

Web site analytics tools such as Google Analytics or Omniture
Secondary databases, such as YouGov, Canvas8, comScore, Quid
HTML, Java, R, Python, SQL or similar language coding
Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
Python, SPSS, Stata, SAS, R or similar statistical package capabilities

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

What we offer

Workplace flexibility: work where you work best
Robust benefits program, effective within 30 days of hire
Paid maternity/paternity leave
Family Forming Benefits
Employee Recognition Program
Generous paid time off includes vacation, wellness, and extended holiday schedule
Various development opportunities to enhance personal and professional life

Tuition reimbursement
Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

#LI-Remote

The salary range for this position is $70,000 to $80,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.This position may be bonus eligible depending on individual employee performance and Ketchum business performance.

By Ketchum

When asked what makes Ketchum special, we repeatedly hear “hands down, our people.” We have curated a culture that exemplifies the best in each of us, allowing employees to bring their whole self to work, which in turn brings our best work to our ...

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FUNDING

Private

INDUSTRY

Advertising & Public Relations

TEAM SIZE

1001-5000

LOCATION

Hybrid, based in New York, NY

DATE POSTED