Senior Content Manager

Part of Kaplan Inc., the Kaplan Languages Group is made up of Kaplan International Languages (a group of leading English language schools), ESL Education (a Europe-wide network of language travel agencies) and Alpadia (a group of schools teaching French, German and English). Language travel is an inspiring business sector with lots of scope for fun and creative work. Our students study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries. Our schools provide a vibrant, friendly learning environment where students make excellent progress and enjoy a wide range of social and cultural activities.

As a Content Manager, you will be responsible for creating, managing and executing with the help of your own team the content strategy across all marketing channels, including campaigns, social media and the blogs. The role presents a great opportunity to revitalise our content approach to ensure that messaging and positioning is unified, engaging and consistent, to further grow our brands.

You will work closely with and inspire your team of five, regularly catching up to ensure that content plans are efficiently rolled out. The role is a prominent position within the wider marketing team, with the ability to influence and determine the direction that the brand strategy goes in. You will therefore enjoy being in this position and forming positive working relationships with your colleagues and taking a proactive approach to initiating new ideas and conversations and ensure that our brands go from strength to strength.

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  Lead and manage the Content team, consisting of Marketing Executives and Copywriters, and ensure high quality and relevant content is delivered on time and to the highest standard
• Develop content strategies and create high-quality content for social media, marketing campaigns, new products and the blog
• Analyse and report on content performance metrics to continually optimise content strategy across all distribution channels and ensure that goals are being met
• Proactively work with the content team to ensure that marketing materials contain up to date content, and that this is engaging and on-brand
• Maintain close relationships with the Operations and Sales teams in order to understand the business and harness knowledge gained to inspire the content strategy
• Work closely with the Acquisition team on the creation of content to support SEO, paid social activities and reviving CRM user journeys
• Devise content plans to promote new products and schools that are inspiring and engaging
• Collaborate with other teams to ensure effective and robust roll-out and tracking of content campaigns
• Develop strong relationships with key stakeholders and teams across the business to ensure our content approaches are fit for purpose and allow us to grow
• Develop strong materials, tools, and key messages to support the broader marketing team to fully engage and execute brand strategy with ease and understanding
• Collaborate with principals, teachers and students to create and share content that motivates prospects to sign up to our courses
• Manage and delegate day-to-day administrative tasks to ensure everything is running smoothly and on time

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  What we are looking for:

• Significant digital marketing experience (3 years)
• Exceptional communication and interpersonal skills. Ability to clearly articulate ideas and offer unique solutions to challenges, verbally, written and visually
• Experience of campaign development and delivery; development of brand and social media strategy
• Development and execution of strategic content plans using the full marketing mix
• Proficiency in devising, implementing, and supporting brand awareness and lead generation activities across multiple difference marketing distribution channels
• Effective project management skills
• Desirable: Experience or background in the language travel industry

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  What you need to have:

• Extremely high degree of attention to detail and organisation skills, able to prioritise information and time to meet business needs and focus resource for maximum return on investment
• Strong verbal and written communication skills with natural leadership qualities to inspire and motivate both team and business
• People and line management skills, with proven judgement, demonstrating drive, influence, and collaboration
• Strategic thinking capabilities evidenced by successful delivery of projects in a previous marketing role
• High proficiency in core marketing principles and practices, including brand development and positioning, integration of messages
• Compelling interpersonal skills to build and maintain strong relationships both internally and externally
• Thrive on working in a fast moving environment in an international business
• Experience of leading and project managing multiple brand campaigns
• Up to date knowledge of marketing trends and industry best practice

What We Offer You:

• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• A dynamic work atmosphere
• An environment where corporate ethics and sustainable development matter
• Competitive salary
• Lunch vouchers
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Language courses abroad
• Medical insurance benefits

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  Place of work: Barcelona (ES)
• Start date: ASAP
• Reference: KLG_MKT
• Type of contract: Permanent contract with 6 months trial period
• Activity rate: Full time

If you fit the profile and are interested in this position, please send us your application file in English (résumé) along with a cover letter. Please note that only applications received through our online platform will be informed of the status of their application.

Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them.

We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal opportunity workplace.