Conversation Rate Optimisation Manager

Part of Kaplan Inc., the Kaplan Languages Group is made up of Kaplan International Languages (a group of leading English language schools), ESL Education (a Europe-wide network of language travel agencies) and Alpadia (a group of schools teaching French, German and English). Language travel is an inspiring business sector with lots of scope for fun and creative work. Our students study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries. Our schools provide a vibrant, friendly learning environment where students make excellent progress and enjoy a wide range of social and cultural activities.

We’re looking for a Conversion Rate Optimisation Manager who will drive the conversion optimisation program and strategy across our digital platforms.

Reporting to the Head of Digital Product, you will focus on delivering an effective Conversion Rate Optimisation (CRO) strategy for the www.kaplaninternational.com https://www.alpadia.com/en and www.esl.co.uk/en sites, whilst identifying new experimentation opportunities so we can continuously improve. You will play a key role in forming our digital roadmap with data-driven insights and new experiments to propose.

To succeed in this role, you’ll bring a considerable toolkit of different methodologies and approaches. You’ll approach challenges pragmatically and will be able to work on both short term wins and longer term strategic growth. You’ll be comfortable working in environments where the understanding of CRO is still maturing but most importantly, you’ll be highly passionate about your practice, and have an unwavering focus on creating best-in-class, seamless experiences customers.

Qualifications

• Set up and own the testing program and on-site CRO across 25+ different language websites, and various other web properties.
• Lead CRO strategy and keep up to date with latest methodology and technology
• Actively use a variety of CRO tools such as heatmaps, dynamic surveys, recordings, GA, User Testing or others to gather customer insights.
• Generate testing ideas based on insights and research that will increase business.
• Support the rollout of winning variants on the website.
• Analyse, evaluate and report experiment results to the wider team.
• Continually measure the performance to drive continuous improvement across web properties and marketing activities.
• Be a ‘go to’ person for CRO consultation and regional optimisation inquiries.
• Integrate culture of testing into mindset and know-how of the wider team.
• Line management of a CRO executive

Essential attributes

• Subject matter expert with proven experience in Conversion Rate Optimisation dealing with large sites/traffic numbers
• Working knowledge of industry standard A/B and MVT technologies (Optimizely, WO, Google Optimise or similar) and Analytics tools (Hotjar, Google Analytics or similar)
• Have proven ability to create strategic plans on both short and long timeframes.
• Track record of growing business units
• Able to understand complex business needs and translate them into strategies that deliver the desired commercial, marketing and operational outcomes.
• Interest in psychology and factors affecting online human behaviour.
• Excellent communication skills, both oral and written, and evidence of generating confidence through effective management of key stakeholders.
• Analytical mindset and problem-solving approach

What We Offer You:

• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• A dynamic work atmosphere
• An environment where corporate ethics and sustainable development matter
• Competitive salary
• Lunch vouchers
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Language courses abroad
• Medical insurance benefits

• 
  Place of work: Barcelona (ES)
• Start date: ASAP
• Reference: KLG_DIG
• Type of contract: Permanent contract with 6 months trial period
• Activity rate: Full time

If you fit the profile and are interested in this position, please send us your application file in English (résumé) along with a cover letter. Please note that only applications received through our online platform will be informed of the status of their application.

Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them.

We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal opportunity workplace.