Senior Content Writer

At Socotra, we are focused on re-imagining and re-inventing technology for one of the world’s largest and most technologically neglected industries. Our team is building the first fully data-integrated software solution for insurance companies, and our vision is to become the technology platform that powers insurance businesses everywhere. We'd like you to join us in the revolution.

We’re looking for a content writer to join our growing Marketing team. Working closely with Content Marketing, Product Marketing, and Demand Generation, you will play a critical role in bringing the Socotra story to life. From concept to execution, you’ll lead the creation of a broad spectrum of content that establishes us as a thought leaders and has a meaningful impact on our business.

Requirements

• 6+ years of relevant work experience, preferably for insurance, technology, or B2B companies
• Proven excellence across a variety of written content, with a focus on delivering and being measured by results (brand awareness, social proof, education, click-through, and lead conversion)
• Quickly grasps technical or business concepts and can translate them into a clear, meaningful, and actionable message
• Comfortable switching tone and context for the specific audience and marketing asset (think social copy for a LinkedIn recruiting post versus an in-depth white paper for C-level insurance executives)
• Experience with social media platforms, WordPress, SEO, Hubspot, and project management systems

Things You'll Work On

• Blend storytelling and data to develop high-impact marketing assets from authoritative white papers and blog posts to engaging social media posts and emails
• Build customer-first content that empathizes with the pain points of our audience, distills complex topics into easy-to-understand language, and drives conversions and leads
• Collaborate with the Marketing team, subject matter experts, and senior executives to ideate breakthrough content and ensure accurate messaging and timely approvals
• Manage our social media calendar to maintain a steady drumbeat of community engagement
• Strategize with our PR firm to create high-profile communications, earned media, and more
• Work closely with our graphic designer to brainstorm and execute visually-led content like infographics and videos
• Research insurance technology topics and trends to develop authoritative and insightful thought leadership
• Explore and evolve our style guide and consistently implement our brand voice across all assets

We're Looking For Someone Who Is

• Strategic and detail-oriented
• Thrives in a fast-paced environment, can easily switch between creative spaces and structured workflows
• Persuasive, humble, and crisp in explaining your work and craves feedback as part of the creative process
• Effective prioritization across multi-threaded projects and the ability to meet deadlines you’ve set for yourself

Benefits

• Competitive salary and meaningful equity
• Top-tier health benefits
• Fitness stipend
• Flexible vacation policy
• "Work From Home" Stipend
• Competitive Health Reimbursement Accounts (HRA) for Dental and Vision
• Monday & Friday Virtual Yoga Classes
• Geo Blue / Supplemental International Travel Insurance for Business or Leisure Travel

This position is remote or can be based in San Francisco; it includes salary and equity commensurate with experience and location.

Socotra is an E-Verified company. For more information, please contact our recruiting team and visit the following website: https://www.e-verify.gov/