Job Posting Title

Senior Creative Marketing Strategist

Pay Range

$126,000-$234,000

Why Big Fish Games?

Big Fish Games is the home of some of the biggest hit mobile casual games including EverMerge, Gummy Drop!, Cooking Craze, Fairway Solitaire, and many more.

• We are curious and constantly seek improvement in all we do because that’s what our business demands

• We operate with good intentions, confidence, and humility

• We welcome diversity of background, thought, and experience

• We listen actively and value each other

• We foster a fun environment that inspires creativity

Overview

Big Fish Games is looking for a senior creative marketing strategist with experience in conceptualizing and developing mobile gaming ad creative, to lead the creative strategy and execution for all performance-led assets.

In this role, you will partner closely with the user acquisition, brand and product marketing to build and optimize creative assets that deliver best-in-class KPIs. You will build and manage UA creative frameworks, drive UA creative demand, unlock new growth opportunities through creative improvements and innovations across our casual portfolio.

Reporting into the Director, Creative Services, the ideal candidate has a design background, is a performance oriented, visual thinker and strong creative skills. With your superior communication skills and positive attitude, you will maintain strong partnerships with our interdisciplinary internal teams while maintaining our fast pace and high quality.

Online Portfolio is required.

What You'll Do

Cross functional excellence

• Collaborate with our Performance Marketing team and lead the creative team to develop and execute creative strategies that drive acquisition, engagement, and retention
• Establish our marketing design capability, enabling high-performing results, and optimization across performance marketing channels and any and all other digital touchpoints
• Champion strategic and creative excellence that breaks molds and delivers industry leading creative executions
• Work closely with Brand Marketing & Product Marketing, User Acquisition and the Development Teams to deliver high quality assets, create brand consistency
• Work with the producers to navigate the complexities and demands of multiple teams with conflicting priorities
• Deliver against critical metrics, provide actionable creative insights, and accurately reflect our brand across all channels and platforms
• Hands-on creation of performance assets while also collaborating with freelancers and creative agencies to deliver impactful creative assets across all touchpoints
• Continuously seek out opportunities to challenge, improve, and refine our creative execution

What We're Looking For

• 5+ years of Sr. graphic design experience or equivalent
• 3+ years of mobile gaming ad creative concepting and innovation
• Ability to generate creative solutions and engaging designs quickly, to test and learn.Managing, inspiring and leading a team of creatives and designers.
• Strong communicator and exceptional ability to take complex information and simplify into easily digestible material.
• Proficient in copywriting for performance marketing.
• A solid knowledge of social, paid media, CRM, data and analytics.
• Ability to juggle multiple projects/ multi-task.
• Knowledge of the Mobile App ecosystem and User Acquisition ad creation.

Nice to have

• Knowledge of Adobe Creative Suite applications (Photoshop, Illustrator, After Effects, etc.).
• Experience with JIRA and Airtable productivity tools.
• Excited about gaming and familiar with the process of launching and sustaining games in the marketplace.

Benefits And Beyond

Employees constantly rate Big Fish Games highly for its leadership, flexibility, well-being, diversity and inclusion through quarterly surveys.

• FLEX-Forward work environment: Customize the when, where, and how you work while delivering goals

• Health & More: Medical, dental, vision, life, disability, Teladoc services, employee assistance program (EAP)

• Work-Life: Wellness Friday (half-days), paid time off, parental leave, flexible work policy, studio holiday closure (Enjoy the week between Christmas and New Year!)

• Wellbeing: Wellness fairs, weekly virtual workout classes, 24/7 access to mental health and wellbeing support, free therapy and counseling sessions for you and your family

• Wealth Care: 401k matching, flexible spending account (FSA), employee discounts, employee stock purchase program

• Learn & Grow: LinkedIn Learning subscription, mentorship program, career development, individual development plans, educational assistance on job-related professional development

• Community & Fun: Company social events, employee impact groups, company swag, volunteer opportunities

About Big Fish

Building upon our 20-year legacy as a leader in the biggest gaming categories in the world, we are innovating and developing new products within the casual space to add to our extensive portfolio. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device. This means games for broad global audiences in genres that are easy to learn, and difficult to master. Be a part of the team from the start.

Big Fish is part of Pixel United, the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL)!

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

Location

Remote - USA (Job Posting)

Job family

Marketing

Contract Type

Regular

Time Type

Full time

Company

Big Fish Games