Senior Demand Generation Manager

Reports to: Senior Director, Global Demand Generation

Location : USA, Remote

About AlphaSense:

AlphaSense is a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, and equity research. Our platform is trusted by over 3,500 enterprise customers, including a majority of the S&P 500. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and India. For more information, please visit www.alpha-sense.com.

About the Role:

We are looking for an energetic, results-obsessed Senior Manager, Demand Generation with exceptional leadership and communication skills. This role will be integral to the design, execution, and measurement of marketing campaigns and programs to reach targets, driving pipeline and conversion across target industries and regions.

In this highly collaborative role, you will partner closely with colleagues across Marketing and Sales, developing and implementing scalable marketing programs across all funnel stages to attract, engage, and convert new prospects into qualified sales opportunities.

As Senior Manager, Demand Generation, you are able to identify and understand buyer behavior, strategize and generate campaign ideas, and execute programs with agility, all while leading a small but mighty team of marketing professionals. You are passionate about demand generation and demonstrate a proven ability to identify opportunities, deliver effective strategies, and generate results. You are experienced in integrated marketing planning, channel strategy and optimization, and vendor management.

Who You Are:

• 5-7+ years in a similar role, preferably in high-growth B2B SaaS and technology. Bonus points for B2B SaaS experience in the Financial Services industry!
• Results-oriented and curious individual with strong analytical skills and data-driven thinking
• Solid understanding of marketing funnel tactics, channel optimization, and metrics by stage
• Demonstrated project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders
• Knowledge and hands-on experience with marketing and sales automation tools, including Marketo, Salesforce, and Outreach is a must
• Strong communication and presentation skills, with the ability to communicate with all levels of an organization comfortably
• Experience leading and coaching team members
• Experience working closely with a sales organization
• Ability to thrive in a fast-paced environment within a high-growth company: Intuitive, proactive, collaborative, leader, driver, creative problem solver, analytical, and versatile are words that may describe you
• Enjoys working with and across key marketing functions to ensure holistic campaign assembly - Product and Solution Marketing, Customer Marketing, Field Marketing, Digital Marketing, Marketing Ops, Content Marketing, etc.

What You'll Do:

• Establish effective cross-functional working relationships with marketing and sales to execute end-to-end marketing demand generation programs that accurately highlight the value and differentiation of our solutions
• Develop and maintain marketing strategies designed to meet business objectives, addressing each stage of the buyer's journey in collaboration with key stakeholders across teams
• Identify targeted segments for personalized acquisition, nurturing, and engagement, accelerating cycle times and improving conversion rates throughout the funnel
• Develop and execute integrated marketing campaigns across channels including sponsored programs, email, webinars, content syndication, chat, and more, coordinating efforts with digital marketing, SEO, and content teams. The ability to speak to how these channels work together is very important
• Set program goals that help us reach our team-owned targets and deliver efficient ROI, continually evaluating results to refine strategy, sharing insights with other marketing teams
• Support and understand market/buyer research and collaborate with stakeholders to identify and act upon trends, insights, and other opportunities to grow and optimize campaigns
• Demonstrate agility by collaborating with marketing, and necessary stakeholders outside of the department, to build and launch opportunistic or reactive marketing campaigns when required
• Lead and develop small team of marketing professionals as a player/coach, setting strategic vision and supporting professional development and growth
• Inform and support content creation for demand generation initiatives
• Manage campaign planning, budgeting, reporting, and priorities; recommend and implement process, workflow, and campaign changes
• Regularly work with vendors to build relationships, negotiate contracts, improve results, and evaluate opportunities
• Partner with Customer Marketing and Partner Marketing to drive a bigger impact from all campaign efforts, including partner, upsell, and expansion campaigns

Bonus Points For :

• An entrepreneurial self-starter who can take charge, prioritize input, develop, and execute a plan
• A dependable team player who works hard while maintaining the ability to laugh and have fun
• A curiosity for data, measuring results, uncovering trends

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense's commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Base Compensation Range*: $125,000 - $150,000

Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.

• For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.