Job details

Senior Director of Marketing and Public Relations

Purpose of Position:

The Sr. Director of Marketing and Public Relations is responsible for developing and implementing the marketing, communications, outreach and public relations strategies and campaigns for the Chapter, ensuring a positive image and consistent message is maintained through all internal and external communications.

Who We Are:

At Make-A-Wish® Arizona, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses.
More than 43 years ago, the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff, and supporters,
Make-A-Wish Arizona has granted more than 7500 life-changing wishes and transformed countless lives globally through the entirety of its chapters with more than 550,000 wishes.

We at Make-A-Wish Arizona are extremely team-oriented. We strive to create an inclusive and diverse office that incorporates teamwork, open communication, and strategic leadership. We are looking for passionate individuals who share the same passion for building trust, improving communication, and creating strategies for success.

What we offer:

· Competitive compensation with annual incentive potential up to 10% of salary

· Comprehensive benefits package: Medical, Vision, Dental

· Health Savings Accounts generously funded by the employer and Flexible Spending Account Options

· Employer-paid Short-Term Disability, Long Term Disability, and Life Insurance

· 401(k) Retirement Savings Plan with a generous employer match

· 20 PTO days, 5 Sick Days, 14 Paid Holidays, and 1 Volunteer Day annually

· Paid sabbatical after 5 years of service

· A cohesive and welcoming culture

· We close at noon every Friday!

Essential Duties/Responsibilities:

· Plans, reviews, and implements an annual marketing plan, including strategies and actions directly related to management of marketing, communications, chapter events, and media relations efforts for the chapter, emphasizing increasing positive, regional-level news exposure.

· Creates, oversees and/or edits with independent judgment all written and electronic promotional materials of significance, including but not limited to:

· advertising and marketing campaigns

· general promotional collateral materials

· special event and fundraising collateral

· public service campaigns

· story pitching statewide.

· speeches, scripts and programs

· content for the Chapter’s website and social media websites

· social media strategy and creation over all social media channels

· annual report content

· Develops and reviews cooperatively with the Chief Development Officer and Development team all communications related to development activities including (but not limited to):

· Direct Mail

· E-Mail Blasts

· Donor Acknowledgements

· Stewardship communications

· Develops and reviews cooperatively with the Vice President of Mission Delivery and the Program team all communications related to development activities including (but not limited to):

· Direct Mail

· E-Mail Blasts

· General Wish Planning/Mission Communications

· Medical Outreach Communications

· Develops and follows an annual budget for all activities related to public relations and marketing.

· Writes and distributes press releases and maintains relationships with media outlets that affect chapter events, wishes, and relationships.

· Serves as the Chapter’s media point of contact and spokesperson and assists wish children and families with their media interactions.

· Protects the brand by providing overall guidance and direction on Make-A-Wish Arizona’s crisis communications function, ensuring proper use and protection of Make-A-Wish marks in the local market, and ensuring chapter-wide adherence to approved identity standards.

· Identifies and communicates to chapter leadership all potential opportunities and/or relationships that will increase the Chapter’s ability to raise funds and grant wishes.

· Works with the Chief Development Officer and the Corporate Giving team, identifies, cultivates, and maximizes cause-related marketing opportunities.

· Identifies challenges and recommends solutions to senior leadership; balances competing priorities while working collaboratively with colleagues.

· Serves as liaison with committees, Boards, Make-A-Wish America (MAWA), and others on all public relations, marketing, and publicity activities and campaigns.

· Attends meetings of the Make-A-Wish Arizona Board of Directors and staff committees as directed.

· Attends all major chapter events and appropriate volunteer and donor recognition/stewardship events as the marketing and communications relations contact.

· Adheres to all Governing Policies, Performance Standards and Guidelines of MAWFA. as well as Chapter internal controls, policies and procedures.

· Assist Program Team with wish-granting activities based on seasonal fluctuations in wish delivery workloads.

· Assist Development Team with events and other fundraising activities based on seasonal needs.

Other Duties/Responsibilities

· Manage relationships with outside vendors for branded materials and promotional items.

· Conducts periodic assessments of relationships with the Chapter’s community connections.

· Employees are held accountable for all duties of this job.

Job Qualifications

Knowledge, Skills & Ability:

· Strong familiarity with Arizona media outlets and management of crisis communications.

· Exceptionally strong writing skills, demonstrated by a portfolio of written public relations or journalism materials.

· Strong verbal and interpersonal communication skills.

· Ability to manage multiple priorities and multiple complex projects on tight deadlines.

· Strong organizational skills and the characteristics of a detail and results-oriented team player.

· Ability to attend events after work hours or over weekends.

· A highly professional demeanor, able to work successfully with a wide variety of constituents, including donors, board members, volunteers, and professional consultants.

· High levels of integrity, trustworthiness, flexibility, compassion, and humor are necessary to address the practicalities of a growing nonprofit, along with the creativity and persistence required to elicit new thinking and change.

· Able to be exposed to inclement and outdoor weather while participating in media, fundraising, or events.

· Ability to sit and type at a keyboard for long periods.

· Ability to read and review small print.

· Reliable and predictable attendance.

· Means and ability to travel throughout the state of Arizona as needed and required.

Training/Education:

· Bachelor’s degree or higher in journalism, public relations, marketing, communications, or related field.

· Strong computer skills with familiarity with Adobe Creative Suite and Microsoft Office Suite and an understanding of the fundamentals of electronic mail and the Internet.

· Familiarity with database management software, preferably Raiser’s Edge and Salesforce.

Experience:

· Seven to ten years of experience in a similar leadership role is required.

· Previous non-profit experience is preferred.

· Experience and high level of comfort communicating in person or using telecommunications equipment with small and large groups.

NOTE: Employees are held accountable for all duties of this job, though this job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

Diversity, Equity, and Inclusion Mission Statement:

Make-A-Wish is committed to championing diversity, equity, and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.

Our mission is most effectively fulfilled through a commitment to diversity, equity, and inclusion as core values and practice.
It is only through our mosaic of different cultures, perspectives, and experiences we can grant life-changing wishes to every eligible child.
As the world’s largest wish-granting organization, we stand against racism and intolerance and are committed to representation and acceptance, creating a sense of belonging, and practicing fairness in creating opportunities for our wish families, volunteers, and staff.

Job Type: Full-time

Pay: $38,206.82 - $130,664.74 per year

Benefits: