Senior Manager, Digital Marketing

About The Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Job Summary

The person in this role will establish a digital marketing center of excellence. Responsible for digital marketing strategy, implementation, and optimization across corporate and consumer brands. Inclusive of social media strategy and management, social community management, paid digital, and consumer and corporate owned website content management.

Job Responsibilities

• Develop and execute annual digital marketing plans in partnership with marketing leaders, driving goal setting, strategies, and tactics required to deliver on company and brand business objectives.
  • Work with 3rd party partners (e.g. Google, social platforms Facebook, Twitter, etc) to identify growth and enhancement opportunities.
  • Create and execute compelling, impactful programs that drive awareness, consideration, conversion and loyalty among existing Clients and Coaches.
  • Drive accountability for performance of digital agencies (creative and media) and consultants.
  • Responsible for social media strategy development, roll out of program elements and execution, content calendar development, content production, determining paid support, analytics and optimization and other related tasks.
  • Work with data marketing and analytics team to measure, monitor, optimize and report on all digital marketing efforts, deriving insights that lead to actionable outcomes.
  • Overall responsibility for optimization strategy of both the corporate (Medifast Inc.) and consumer (OPTAVIA.com) brand websites collaborating with business owners who are responsible for content.
• Build and mentor an exceptional in-house team and partner with internal creative resources and external partners to accomplish strategic objectives.
• Develop strong working relationships with cross-functional leaders.
• Build and manage budget for all digital marketing related activities.

Scope

3 direct reports in the short term, with the expectation of building out a team to support the needs of the business including technical talent in email marketing and website design.

Knowledge, Education, Skills & Abilities

Experience/Skills

• 10+ years of experience in developing and implementing digital marketing strategies
• 3+ years team leadership experience
• In depth knowledge of digital marketing channels. paid digital media, social media, SEM/SEO, Google analytics and CRM software
• Sense of ownership and pride in your performance and its impact on company’s success
• Your values align with ours: Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, Teaming
• Bachelor’s Degree

Competencies

• Strategy AND execution: combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do it
• Practical experience: demonstrate deep knowledge of performance-based digital marketing strategies.
• Insights driven: passion for mining data and continually improving digital marketing through insights.
• Entrepreneurial: ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.
• Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.
• Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
• Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment
• Entrepreneurial spirit.
• Insatiable sense of curiosity.
• Solutions orientation.
• Sense of ownership and pride in your performance and its impact on company’s success
• Passionate about delivering brand growth and driving the company’s mission.
• Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.

We Lead By…

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

Medifast (NYSE: MED) is the global company behind one of the fastest-growing health and wellness communities, OPTAVIA®, which offers scientifically developed products, clinically proven plans and the support of Coaches and a Community to help Clients achieve Lifelong Transformation, One Healthy Habit at a Time®. Based on more than 40 years of experience, Medifast has redefined direct selling by combining the best aspects of the model. Its community of independent OPTAVIA Coaches has impacted 2 million lives and teaches Clients how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Medifast is traded on the New York Stock Exchange and ranked second on FORTUNE's 100 Fastest-Growing Companies list in 2020. The company was also named to Forbes' 100 Most Trustworthy Companies in America list in 2017. For more information, visit MedifastInc.com or OPTAVIA.com and follow @Medifast on Twitter.

Thank you for taking the time to learn more about Medifast.

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