Senior Marketing Manager

WHO WE ARE

At Personify, we build strong connections with our clients so they can build strong connections with their communities. One of the most diversified and fastest-growing technology providers of integrated software solutions, we are innovative leaders in the industry and respond to the needs of our clients through products that include:

• A2Z Events, a multi-event platform that enables clients to manage their events from start to finish, including floor plans, financials, managing contracts and sponsorships, and increasing engagement through mobile applications and a networking suite.
• CommUnity, an online community platform for those with common interests to connect, learn and collaborate.
• WildApricot, an all-in-one solution that automates and simplifies workflows enabling nonprofits and associations to manage their membership, streamline their processes, and make room for human connections.

• MemberClicks, an easy-to-use member management cloud solution aimed at small to medium-sized nonprofit organizations and associations.
• ThreeSixty, an enterprise management solution for associations, nonprofits, YMCAs and JCCs to engage, manage and grow their membership.
• GTR Events, a powerful and easy-to-use events software with expert services for badge printing, online registration, lead retrieval and attendance tracking.
• And more.

At Personify, we're in the relationship building business, powering conversations, donations, events, and foundations through analytics, tools, and robust backend management systems. With 300+ employees in our offices in Austin, Atlanta, and Toronto, and as part of remote teams across Canada and the US, we're the people designing the technology that reaches 30,000+ clients resulting in 3B+ interactions a year with our products. Joining us is a chance to take your skills and expertise and build solutions for the real world that strengthen the connection between clients, their mission, and their communities.

WHO WE NEED

We're looking for a Senior Marketing Manager for our MemberClicks brand to join our inbound marketing team and grow our lead acquisition efforts. Under our Director of Associations and Partnerships, you'll own the marketing strategy and implementation for MemberClicks and its suite of add-on products as a part of our Associations team.

Comfort with a lead-driven marketing culture, embracing curiosity and a deep understanding of all facets of marketing will be essential to your success. You'll be working leads across the full funnel with live events, content marketing, digital advertising, influencer marketing (mostly through partner organizations) - and more.

WHO YOU ARE

You're creative but also driven by goals, KPIs and of course – reaching those goals. You're more than a creative marketer: you bring an understanding of B2B strategy, full-funnel marketing, SEO, content optimization, testing and experimentation. You care about how marketing efforts impacts business results and are motivated to take ownership of reporting on what is or isn't working.

WHAT'S IN IT FOR YOU

• Influence and ownership – You will own the MemberClicks marketing program, reaching an audience of mid-sized associations, chambers and nonprofits seeking technology solutions. An impactful multifaceted role. You will be part of a robust marketing team, contributing as a strategist, writer, editor, and project manager. You'll have access to freelancers and agencies to make magic happen, and you'll have access to data you need to see the results of your work.
• Career development – You'll report to a manager who prides themselves on supporting their team's career progression and skills development. They'll guide and coach you towards increased independence and autonomy in your role.
• Collaboration – At Personify, we offer a balance between established and responsive, between new and tenured. We are proud to say many of our team members have been here for 5, 10, even 15 years, alongside newer teammates who have joined us recently. We strive to develop team bonding virtually and at in-person events.

HOW YOU WILL MAKE AN IMPACT

• Grow your knowledge – You'll dive into learning about our customers: nonprofits, associations, and member-based organizations. You'll explore their web-based groups, newsletters, etc., understand how to position our solutions and comprehend how they are already - or could be - engaging with us.
• Produce compelling campaigns – You'll create multi-channel marketing campaigns that address the pains and needs of small- to mid-size associations and nonprofits. You'll work agily, learning from testing, results and data to optimize efforts for the highest leads.
• Apply full funnel thinking – You'll build out your understanding of how thought leadership and content come together to position our solutions as the answer to target markets' pain points.

WHAT YOU BRING

• Education and experience – You have 4+ years of experience in a B2B Marketing or ole, preferably for a SaaS technology company or agency. Exposure to and understanding of the SMB segment. A portfolio demonstrating your ability to capture attention and drive leads is essential.
• Creativity and the analytics – You can demonstrate creativity that drives leads and results. Ingenuity that is based on data as well as intuition and a willingness to test and learn.
• Technical expertise – You know how to deploy campaigns across multiple channels and platforms and can demonstrate success across channels. Experience with Marketo is ideal.
• Your approach – You're self-driven with a desire to experiment, fail, learn and grow. You're a team player who knows collaboration is the key to any organization's success.

• Communication and interpersonal skills – Your writing is exceptional, and you have equally strong oral and presentation skills. You can easily build a positive, professional relationship with stakeholders at any level, comfortably working across teams.

Job descriptions serve as an outline only. Due to business needs, you may be required to perform job duties that are not within your written job description.

Furthermore, Personify may have to revise, add to, or delete from your job duties per business needs. On occasion, we may need to revise job descriptions with or without advance notice to employees.

WHY JOIN US?

We are committed to creating a balanced, inclusive, and equitable workplace.

• We recognize and appreciate the varied experiences, backgrounds, and knowledge our team can bring to our culture, operations, products, and relationships internally and externally.
• We have an impactful recruitment diversity strategy to increase representation across the company at every level. And, we're working with our teams to create employee resource groups that further support our people in the safe spaces and ways they need to feel heard.

We're proud of our evolution. We promote – and live – a culture of not just listening but acting, making ourselves available and accessible.

We're a great place to work.

Guided by our values, inspired by our clients, and forging ahead with optimism and the commitment to service of a new President and CEO, Scott Collison, at the helm (https://www.linkedin.com/in/scottcollison/), Personify is driven by our purpose. We empower our clients, from small nonprofits to large enterprise organizations, to build strong connections with their communities, ultimately enabling them to achieve their missions. And, our leadership team brings profound expertise and a deep commitment to taking Personify to the next level.

With generous paid-time-off, flexibility, and the option to be fully remote, we prioritize the well-being of our teams. Choosing where to power up their laptops empowers our employees to connect with each other and our clients from anywhere while meeting their life demands and without sacrificing their performance. In fact, we know it makes them do better, feel better, and enjoy being part of our company.

Recognized by Built In Austin in its Best Places to Work Awards for three years in a row in 2019 (https://personifycorp.com/blog/personify-named-as-a-2019-best-place-to-work/), 2020 (https://personifycorp.com/blog/personify-named-as-a-2020-best-place-to-work-in-austin/), and 2021 (https://personifycorp.com/blog/personify-named-as-a-best-place-to-work-in-austin/), we spend our days creating a virtual place and physical space where people are comfortable being themselves, feel supported and heard, enjoy each other's company, and have an opportunity to shine.

Apply now.

Personify is a company made up of people who like to work with brilliant teams passionate about delivering exceptional solutions to our clients. We're a place to make an impact, see the difference, and accelerate your career doing something you love.

We know not everyone gains their education and skills the traditional way, so if you feel you have 70% of the qualifications you are looking for and you are ready to make a difference, submit your application. Of course, we can't promise it will be a fit, but we do promise to consider the full scope of who you are and what you bring.

Personify is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state, and local laws.