Senior Marketing Strategist

Make your mark.

As the Senior Marketing Strategist, you will be responsible for developing and implementing the marketing strategy that aligns to and supports the assigned industry/service business objectives. In this highly collaborative role, you will serve as a strategic partner and marketing advisor to the assigned practice and a member of the marketing organization’s 35-member Go to Market Team.

What does diversity, equity, and inclusion mean to Plante Moran? It means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities.

Plante Moran enjoys a “Workplace for Your Day” model which, simply put, means no one knows the best place for you to physically work better than you. Our staff choose their work location based on their individual day’s needs and gives them the flexibility they need when they need it. If staff need to go into the office to collaborate, the space is there, and if they have a day where they need to focus alone, then staying home works just fine, too.

Your role.
Your work will include, but not be limited to:

• Serve as a strategic advisor to practice leaders, driving alignment around key issues and solutions, target market focus, and ideal client profile.
• Develop and implement a cohesive marketing strategy in alignment with industry growth goals, audience needs, and services/solutions focus.
• Perform competitor and market analysis to stay informed and better understand gaps and opportunities that inform marketing strategies.
• Proactively demonstrate subject matter expertise, providing new ideas, a point of view, and consultation regarding marketing strategy and impact.
• Plan, manage, and execute an effective content marketing strategy that proactively positions the practice as subject matter experts on a range of issues and fully utilizes keyword optimized content.
• Develop and optimize omni-channel campaigns and programming that includes a wide range of marketing activities including thought leadership, digital advertising, social media, webinars, tele-prospecting, sponsorships, events, and email.
• Use a full suite of marketing technology to track marketing program effectiveness and impact on driving leads, pipeline, and revenue.
• Cultivate and maintain relationships with key associations and strategic partners. Works with practice leaders and Event Center of Excellence to provide direction and management of industry related events and sponsorships including, but not limited to conferences, seminars, trade shows, regional events, and roundtables.

The qualifications.

Our difference.

We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine’s “100 Best Companies to Work For.” At Plante Moran, we live by the Golden Rule, fostering a relatively “jerk-free” culture with the lowest staff turnover rate in the industry. Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence.

Apply now. Experience our difference.

Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug-free workplace.

Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of applications received, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of candidates that are bilingual in Japanese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran. The specific statements above are not intended to be all-inclusive.

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