Senior Product Marketing Manager

About Akoya Biosciences:
As The Spatial Biology Company®, Akoya Biosciences’ mission is to bring context to the world of biology and human health through the power of spatial phenotyping. The company offers comprehensive single-cell imaging solutions that allow researchers to phenotype cells with spatial context and visualize how they organize and interact to influence disease progression and response to therapy. Akoya offers a full continuum of spatial phenotyping solutions to serve the diverse needs of researchers across discovery, translational and clinical research: PhenoCode™ Panels and PhenoCycler®, PhenoImager® Fusion, and PhenoImager HT Instruments.

Position Summary:

We are seeking an experienced Product Marketing Manager to lead our global commercial efforts focused on our spatial phenotyping solutions. Reporting to the Senior Manager, Product Marketing this role is designed to play an instrumental role in the wider adoption of our discovery platforms. The role also requires extensive collaboration with our partners to drive our ecosystem strategy forward. Thus, it is imperative for the candidate to have extensive knowledge of our customers, and deep technical knowledge of the broader spatial biology market so that we can achieve the company's business and strategic goals.

Duties & Responsibilities:

• Develop the go-to-market plans for our key product lines, and own messaging and positioning, and coordinate execution across digital channels, and sales training.

• Drive internal interaction and collaborations with other departments, including Corporate Marketing, Regional Marketing, Sales, Technical Support, Product Management, and R&D
• Collect, evaluate, and disseminate market information relevant to discovery product lines and relay information to stakeholders.
• Partner with Product Management and Field teams to communicate customer needs to aid in new product design and continuous product improvement

• Nurture KOLs and develop a deep understanding of their needs and pain points
• Partner with consortia and execute on an array of co-marketing activities
• Develop go-to-market plans for co-marketing with various partners to drive demand-gen and meet business goals.
• Develop deep customer personas to define and refine marketing strategy in existing, new, and emerging markets.
• Collaborate with Applications Teams and Corporate Marketing to develop sales tools, web pages, and other collateral to drive awareness.

• Track the success of campaigns and programs in collaboration with the digital marketing and analytics experts within Akoya.

• Travel to key conferences, customer visits, and marketing offsite (~20% travel)

Skills & Requirements:

• Strong background in Biological Sciences (MS + 6 years of work experience or PhD + 3 years of work experience)

• Experienced in leading global product launches or segment-specific programs and campaigns in the life sciences industry

• A tactful communication style and an inclination to galvanize cross-functional teams by leading with influence

• A passion for commercializing platforms that are at the bleeding edge of scientific discovery
• Hands-on experience with spatial biology/single-cell products is desired but not required
• Familiarity with imaging data and analysis solutions is desired but not required
• The ideal candidate will have the combination of being an athlete, an analyst, and an artist to ensure marketing programs are executed with rapid pace and flair.

The hiring range for this position is $145,850 to $192,500 per year, which may factor in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. Our full-time regular positions also include an annual performance-based bonus (or a sales incentive plan) and long-term incentive units (equity) provided as part of our compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Akoya’s excellent benefits program includes a selection of Medical and Dental plans, and Life, AD&D and Short-Term Disability insurance, Tuition Reimbursement, 401(k) with immediate Company match vesting, Company paid holidays and more!

Akoya values bringing together individuals with diverse backgrounds. We are proud to be an Equal Opportunity/Affirmative Action Employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.