Senior Research Specialist

What will you work on?

The Senior Research Specialist will be responsible for identifying, developing and implementing strategic Qualitative and Quantitative research programs to support revenue growth across our Global Business Units. These programs will include, but are not limited to, consumer segmentation, product development evaluation, shopper analysis, play pattern identification, and marketing communications analysis.

How will you create impact?

• Manage the global market research budget per project, leading multiple projects concurrently
• Provide marketing research project leadership through identification of appropriate research objectives, methodologies and provides actionable recommendations to the business teams
• Translate data and information into actionable insights and business recommendations utilizing best in class “story telling” and engaging communication
• Manage/execute consumer and sensory research
• Leverage manage supplier relationships to maximize quality and value (on a project by project basis)
• Facilitate communication between Consumer Insights Team and key business stakeholders (Global Business Unit Leaders and other cross functional units)
• Translate marketing and consumer research and insights into actionable customer specific communication, category and Market plans
• Develop tools, scorecards, and presentations driven by category

How will you fit into the team?

• Leadership skills with an ability to lead cross functional teams and senior management through influence and persuasion
• Experience working in entertainment, franchise development and toy = a plus
• Experience across a broad range of market research techniques and analytical techniques such as: Brand Tracking, Concept Screening, Packaging Testing, UA, Segmentation, Communication/Ad Testing, Conjoint, Pricing Sensitivity, Preference Testing, Category/Consumer Exploration
• Demonstrated thought leadership and proven ability to integrate marketing research knowledge to drive business planning and decisions; Able to synthesize learnings/implications from multiple data sources – can tell a story, an influential communicator
• Understanding of consumer packaged goods market research methodologies, suppliers, best practices
• Understanding of marketing processes: business planning, marketing strategy, advertising development, media and promotions
• Competency in managing complex/strategic research projects

What are your skills and experience?

• A University Degree in Business or related field
• 5+ years of experience in market research – preferably both client and supplier side
• Extensive knowledge of qualitative and quantitative research methodologies/techniques

The anticipated pay range for candidates who will work in California is $65,000 to $85,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

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