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Senior Social Media & Digital Manager

Posting Information

Posting Number

2023669

Posting/Functional Title

University Pay Plan Title

Mgr, Marketing & Communications

Location

San Marcos

Department

Univ Communications & Public Relations

Recruitment Type

Open to All

Job Type

Monthly Salary

$5,416.67

Job Category

Exempt

Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.

5 years of demonstrated professional experience in creating and managing social media initiatives on a variety of social media platforms.
Excellent knowledge of business account management of all social media channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Demonstrated experience with social media data collection and analytics.
Portfolio of work demonstrating the ability to tell complex stories in relatable terms.
Excellent everyday communication skills, both oral and written.
Proven ability to work on multiple priorities simultaneously.
Excellent customer service skills.
Ability and willingness to work on weekends and evenings, as required or requested.

Preferred Qualifications

Bachelor’s degree from an accredited institution in public relations, marketing, journalism, communications, or a related field.
Excellent experience in the creation and editing of video content for digital use.
Industry knowledge and experience with trends, social media management tools, and content creation.
Exceptional organizational and project management skills.
A self-starter who is capable of working with limited supervision and is willing to work in a collaborative, fast-paced environment.
Comfortable with public speaking and hosting presentations.
Strong in Adobe Creative Suite or online equivalent including Canva.
Social media expertise, including experience using social media scheduling platforms such as Sprout Social, Hootsuite, etc.

Job Description

Texas State University is hiring a dynamic social media and digital communications professional for a Senior Social Media Manager position. This position will play a lead role in managing the university’s flagship social media and digital strategy as part of the award-winning marketing team. This role works in the Division of Marketing and Communications on projects that impact the university’s priority goals: promoting our research enterprise, supporting graduate and undergraduate enrollment, growing our Round Rock Campus, and building brand awareness.

This position is primarily responsible for content creation for social platforms, distribution, brand management, and analytic assessment to guide the strategic and editorial direction that enhances TXST. The Senior Social Media Manager will collaborate with campus partners, and regularly consult with and lead monthly trainings with other communications professionals across the university.

The role is responsible for developing the strategy and maintaining the voice and tone of TXST on social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit, Pinterest, and more.

What You’ll Do

Promote the university’s strategic goals, events, and news to target audiences across social media platforms.
Collaborate with multiple teams focused on creating and maintaining excellent social media platforms and content.
Lead content strategy, creation, and management of all university flagship social media accounts, both existing and new.
Execute on student-centric engagement campaigns and encourage in-person experiences through social media platforms.
Consult with campus partners on social media and digital best practices through training materials and workshops.
Manage and review projects for team of student interns each semester.

Job Duties

Responsible for generating original content strategy, managing and promoting the university across social media platforms.
Primary community manager for social platforms involves monitoring for engagement opportunities including comments, questions, and concerns.
Create regular social analytics reports and goal setting for social channels.
Assist other university departments with their social and digital media needs.
Support crisis and issues communications through message sharing and social monitoring.

Additional Information to Applicants

Job Open Date

06/26/2023

Job Close Date (posting closes at midnight)

Open Until Filled

Yes

Normal Work Days

Normal Work Hours Start

8:00AM

Normal Work Hours End

5:00PM

Posting Notices

Legal and Required Notices

Texas State University is an Equal Employment Opportunity/Affirmative Action Employer.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

Why work @ Texas State?

Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
Generous paid time off: vacation, holidays, sick days and many more!
Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
Great training and development opportunities: choose from a variety of classroom and online course offerings, learning resources, certifications, and employee educational support programs.
An inclusive Bobcat community: join our many social networks offered on and off-campus
Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions

By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.

By Texas State

Texas State University-San Marcos is saddled up and ready to rope some graduates. The former Southwest Texas State University (the name was changed in 2003) was originally a teacher's college founded by the state legislature in 1903. The school ha...

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INDUSTRY

Colleges & Universities

TEAM SIZE

1001-5000

LOCATION

Hybrid, based in San Marcos, TX

DATE POSTED

July 21, 2023