Senior Website Manager

ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.

ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

We are looking for a Senior Website Manager to oversee the day-to-day operations of the ON24 website, while driving growth and continuous improvement. In this role, you will collaborate with key business stakeholders (demand generation, corporate marketing, brand and more) and external agency partners to develop, maintain, and support all marketing initiatives related to the ON24 website. These initiatives include, but are not limited to: website performance monitoring, technical maintenance, implementation of web best practices, web development, SEO & CRO execution and more.

To be successful in this role, you should be curious, analytical, and creative, applying your web marketing expertise to maximize our website's marketing performance.

Responsibilities:

You will serve as the leader of ON24’s website, which includes:

Web Project Management and Leadership

• Lead all website projects and initiatives, tracking progress against key milestones
• Lead website planning and status calls with marketing leadership, reporting regularly on site performance and initiatives
• Manage a team of external CMS managers and developers, maintaining daily communication, ticket submissions and workloads
• QA all developer releases for accuracy and performance

Web Development & Technical Maintenance:

• Manage website content, conducting audits to eliminate redundant, outdated, or duplicate content
• Implement design updates in collaboration with the brand team, ensuring the website aligns with brand strategy and meets the organization’s design standards
• Create, update, and maintain CMS templates and modules
• Respond to and troubleshoot all website issues
• Recommend and implement regular improvements to the user experience in collaboration with the brand team
• Ensure full compliance of the website with all laws and regulations (i.e. GDPR)
• Work with external agency to monitor website accessibility and implement recommendations and requirements for WCAG AA compliance
• Keep up-to-date with industry best practices and monitor competitor websites

Website Performance Monitoring:

• Establish, maintain and update health metrics for the ON24 website
• Identify Key Performance Indicators (KPIs) for web metrics
• Configure, manage, monitor, and update Google Analytics in cross-collaboration with Demand Gen Lead and external agency partners
• Develop performance reports and dashboards to reflect website performance
• Identify and develop strategies to grow web traffic metrics
• Search Engine Optimization (SEO) Management:
• Work closely with Demand Gen lead and external SEO agency to implement SEO recommendations; provide input and contribute to overall SEO strategy based on visitor interaction/behavior
• Identify gaps/opportunities and make suggestions on ways to continuously update our site (content and structure) to improve SEO

Conversion Rate Optimization (CRO) Management:

• Develop and implement CRO tests in collaboration with Demand Gen Lead and periodically with our external CRO agency partner
• Monitor test performance, establish and provide reporting metrics and recommendations based on each test
• Conceptualize new tests (design layout & content) working in collaboration with demand generation, brand and content.

Skills & Experience:

• Proven work experience as a Website Marketing Manager, Online Marketing Manager or similar role (5+ years of experience preferred)
• BS degree in Marketing, Business Administration or relevant field
• Extensive knowledge of website performance/optimization principles and strategies
• Experience with CMS and MAP platforms, specifically Wordpress and Marketo
• Highly proficient with HTML and CSS
• Managed and maintained platforms such as Google Analytics, Google Search Console, Google AdWords, Optimizely, and more.

Project Management Experience

• Detailed understanding of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO)
• Ability to diagnose and troubleshoot website issues in a timely, urgent manner
• Established key web metrics, identified areas for improvement, and implemented those changes
• Appetite and effort to stay up to date on the latest trends
• Strong attention to detail with an analytical mind to problem-solve
• Excellent written and verbal communication skills
• Ability to work independently with minimal supervision while delivering results
• Experience with project management platforms such as Monday.com and Codebase
• Experience working with a global, distributed team
• This position is US remote, the east coast highly preferred.

Perks & Benefits:

• Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
• Unlimited PTO policy and wellness days to log off and recharge
• 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
• Employee Stock Purchase Plan
• 401K Plan with employer match
• Reimbursements covering home office expenses, cell phone use, and classes for professional and personal development

The base pay range for this position is $120,000-$130,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

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