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General Sales Manager

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

Develops a well-trained sales staff that meets or exceed all sales quotas, increases market share and customer base within established budgetary levels while maintaining the highest ethical standards and observing Company policies and procedures.

JOB RESPONSIBILITIES

Staff Management and Leadership

  • Meet and exceed established location sales quotas

  • Ensure that Sales Counselors utilize methods as outlined in training manuals while observing Company policies and procedures

  • Provide initial and ongoing sales instruction to ensure that all Sales Counselors meet or exceed the needs of the customers

  • Manage Sales Counselors acting as their primary reference regarding the aftercare process, prospecting, product knowledge, sales presentations, closing skills, prices, terms, paperwork, sales guideline questions, compliance issues, and delivery of customer service

Market Share

  • Develop marketing programs that complement the geography, demographics, ethnicity, or religions of the community

  • Analyze and be aware of competitor pricing

  • Plan and participate in community events designed to develop prospects and heighten awareness of the location

  • Expense Management

  • Review all pre-need contracts and at-need cemetery contracts to ensure compliance with HMIS, state/provincial, and or federal laws

  • Approve all discounts offered to customers

  • Prepare reports that demonstrate compliance with financial controls

  • Operations Support

  • Maintain all marketing materials, training manuals, sales equipment, and other sales supplies

  • Ensure that sales programs, incentives and awards, and sales presentations are budgeted, approved, and conform to Company policies

  • Maintain all sales rooms and offices in a clean and orderly fashion to provide a professional atmosphere for Sales Counselors and the public

  • Compliance

  • Ensure that all sales counselors follow the Code of Conduct and obtain proper licensure

  • Ensure compliance of sales practices with federal, state/provincial, and local regulations

MINIMUM REQUIREMENTS

Education

  • High school or equivalent

  • Bachelor’s degree preferred

Experience

  • Sales Management experience with a minimum of  5+ years within the Cemetery/Funeral Industry required  

Licenses

  • Valid state/province driver’s license with good driving record

  • Insurance license as required by state/province law and as prescribed by each state board

  • Knowledge, Skills, and Abilities

  • Working knowledge of Windows-based PC environment and MS Office applications

  • Knowledge of Customer Relationship Management systems a plus

  • Ability to maintain confidentiality

  • Ability to work beyond standard business hours when necessary to service customers

  • Ability to set goals for employees that are challenging but achievable

Compensation: $50,000 to $70,000 earnings potential

Postal Code: 43916

Category (Portal Searching): Sales

Job Location: US-OH - Colerain

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About General Sales Manager, Service Corporation International

If you're looking to make a difference in the sales world, consider the General Sales Manager position with us! At our company, we celebrate both lives and our dedicated associates. This role isn't just about meeting quotas; it's about leading a well-trained sales staff that excels in providing outstanding customer service while adhering to our company values. As a General Sales Manager, you'll develop marketing initiatives tailored to our vibrant community while maintaining a keen eye on competitor pricing and market trends. Your leadership will be crucial as you guide Sales Counselors in their professional growth, ensuring they have the tools and knowledge required to meet customer needs effectively. With a focus on compliance and operations support, you'll oversee everything from sales presentations to maintaining a professional environment that showcases our commitment to excellence. If you have a background in sales management, especially in the Cemetery and Funeral Industry, with at least five years of experience, this might be your next big career move. Plus, with a potential earnings range of $50,000 to $70,000, the opportunity is certainly rewarding. Join us in celebrating lives while building a great place to work for all of our associates!

Frequently Asked Questions (FAQs) for General Sales Manager Role at Service Corporation International
What are the key responsibilities of a General Sales Manager at our company?

As a General Sales Manager, your responsibilities will include exceeding sales quotas, training and leading sales staff, developing marketing programs tailored to the community, and ensuring compliance with company policies and regulations. You'll also be involved in community events to enhance market reach and monitor competitor pricing. Your role is integral to maintaining exceptional customer service and achieving our sales goals.

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What qualifications do I need to apply for the General Sales Manager position?

To qualify for the General Sales Manager role, you should have at least a high school diploma, with a Bachelor's degree preferred. Additionally, it's vital to have a minimum of 5 years of sales management experience within the Cemetery/Funeral Industry. A valid driver’s license and relevant insurance licenses as required by state laws are also necessary.

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How does the company support the professional growth of General Sales Managers?

Our company is committed to the professional development of our General Sales Managers. We provide ongoing training for staff, leadership coaching, and resources to enhance your skills in sales strategies, customer service, and market analysis. You'll have access to training manuals and a supportive team environment, ensuring you're equipped to succeed.

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What is the expected salary range for the General Sales Manager position?

The compensation for the General Sales Manager position ranges from $50,000 to $70,000, with potential earnings depending on your experience and performance. This range reflects our commitment to providing competitive compensation for talented professionals who drive success in our sales teams.

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What kind of marketing initiatives will I develop as a General Sales Manager?

In the role of General Sales Manager, you'll design and implement marketing programs that resonate with the diverse demographics of the community. This includes analyzing local market trends, engaging in community events, and crafting promotional strategies that highlight our services while adhering to ethical standards and company policies.

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Common Interview Questions for General Sales Manager
Can you describe your leadership style as a General Sales Manager?

My leadership style is collaborative and supportive—I believe in empowering my team by providing them with the tools and training needed to succeed. I prioritize open communication, allowing Sales Counselors to express concerns and share ideas, which in turn fosters a motivated environment focused on achieving sales goals.

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What strategies do you employ to meet or exceed sales quotas?

To consistently meet or exceed sales quotas, I emphasize a data-driven approach, analyzing past performances and market trends. By setting achievable yet challenging goals, motivating my team, and creating robust marketing campaigns, I ensure that our sales strategies align with our objectives while focusing on customer satisfaction.

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How do you ensure compliance with sales practices?

I maintain compliance by regularly reviewing sales processes and ensuring that all team members are trained on the Code of Conduct and regulatory requirements. Regular audits and training sessions help reinforce the importance of compliance, reducing the chances of oversight.

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What motivates you to succeed in a sales management role?

I'm motivated by the opportunity to impact others positively, whether through assisting my team in achieving their personal goals or providing exceptional service to our customers. Knowing that our efforts lead to meaningful outcomes is a significant driver for my success in sales management.

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How do you develop effective marketing programs for your location?

I develop effective marketing programs by first conducting thorough market research to understand the community's needs. Collaborating with my team, I focus on creating authentic campaigns that resonate with local demographics while highlighting our services' unique aspects. Engaging with the community through events also builds awareness and trust.

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How does your experience in the Cemetery/Funeral Industry enhance your effectiveness as a General Sales Manager?

My extensive experience in the Cemetery and Funeral Industry has equipped me with invaluable insights and an understanding of the sensitivities involved. This knowledge allows me to guide my team effectively in sales presentations and customer interactions, ensuring we provide compassionate service while still adhering to sales goals.

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How do you manage a diverse sales team?

I believe in celebrating diversity and recognizing the unique strengths each team member brings. I focus on creating an inclusive environment that encourages collaboration and the sharing of different perspectives. By tailoring training and support to align with each individual's strengths and career aspirations, I can manage a well-rounded team.

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What role does technology play in your sales management process?

Technology plays a crucial role in my sales management process by streamlining operations through Customer Relationship Management (CRM) systems and data analytics tools. These technologies help track performance, forecast trends, and improve communication with both team members and customers, ensuring we stay organized and focused on our objectives.

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Can you share an example of a successful sales initiative you've led?

Certainly! In my previous role, I led a community outreach initiative that involved hosting educational workshops on pre-planning services. This not only increased our visibility in the community but also significantly boosted our pre-need contract sales. The success stemmed from actively engaging with participants and addressing their questions and concerns.

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What techniques do you use to motivate your sales counselors?

To motivate my sales counselors, I implement a combination of recognition programs, incentives, and personal development opportunities. Celebrating their achievements, both big and small, fosters a culture of motivation while encouraging friendly competition through performance metrics helps to drive results.

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We believe in taking care of our associates, our communities and our environment. It's at the heart of our business and our core values of Respect, Integrity, Service Excellence and Enduring Relationships.

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Full-time, on-site
DATE POSTED
March 30, 2025

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