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Customer Advocate Director

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

This is an engaging opportunity to work as a trusted advisor to our Chief Commercial Officer (CCO) by driving cross-functional alignment to ensure a great experience for ServiceNow customers.
 
This role is critical in supporting ServiceNow executive engagement with our most strategic customers. The Customer Advocate Director will partner with the Americas Sales organization and associated GTM teams to identify the greatest opportunity areas for CCO influence. The candidate will ensure great experiences for our customers before, during, and after each interaction with ServiceNow.
 
This role will report to the Sr. Director, Customer Engagement Strategy, with visibility and exposure at the highest levels of ServiceNow.
 

What you get to do in this role:  

  • Support in the creation and execution of ServiceNow’s CCO Customer Strategy
  • Develop a forward-looking plan to prioritize CCO engagements across key Customers & Partners, working in collaboration with Major Area GVPs
  • Drive an effective process for all customer/partner interactions - from qualification, to shaping a compelling executive narrative, to ensuring success on follow-up actions
  • Establish a deep understanding of ServiceNow’s platform and incorporate into executive messaging for industry-centric solution opportunities
  • Support the CCO in customer meetings – delivering key messaging, aligning on customer commitments, and driving the delivery of clear action items
  • Assist in the definition of key success measures for CCO Customer Engagement, including quarterly reporting to analyze success and areas for improvement
  • Contribute to elevation and sharing of best practices in customer engagement processes across the organization

 

Qualifications

To be successful in this role you should have: 

  • A minimum of 10 years of work experience, or 8 years plus an MBA or advanced degree - ideally in a SaaS, top-tier management consulting, and/or sales & GTM strategy
  • Sharp business judgment with the ability to see "big picture" and to critically prioritize
  • Demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset
  • Executive presence; excellent verbal and written communication
  • Ability to influence and motivate others, drive collaboration, teaming & resolve conflict between diverse stakeholder groups
  • Demonstrated exceptional learning agility
  • Ability to thrive in a dynamic environment, managing change and ambiguity with an action-orientation mindset
  • High energy, strong work ethic, disciplined execution skills
  • Proficient with Powerpoint, Excel, Tableau, and Dynamics as well as familiarity with several market-leading productivity tools
  •  

 

 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $178,900 - $313,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$246000 / YEARLY (est.)
min
max
$178900K
$313100K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Customer Advocate Director, ServiceNow

Looking for an exciting leadership role that connects strategy with customer experience? As the Customer Advocate Director at ServiceNow, you're stepping into a pivotal position that's perfect for those passionate about influencing customer success. Based in the vibrant heart of New York at Hudson Yards, you'll serve as a trusted advisor to our Chief Commercial Officer. Your mission? To ensure that every touchpoint with our organization is nothing short of exceptional for our valued customers. You'll partner closely with the Americas Sales organization and GTM teams to spotlight opportunities where the CCO can make a significant impact. In this dynamic role, you'll engage with high-profile clients, crafting effective narratives and ensuring their needs are met throughout their journey with ServiceNow. You'll also evaluate the effectiveness of CCO engagement and present insightful reports, helping us refine our customer strategy. This isn’t just a 9-5 gig; it’s about contributing to a culture of excellence where your insights and drive make a real difference. If you have a knack for business judgment and possess excellent communication skills, this is your chance to shine at a company that values inclusivity and diverse experiences. Join us today to help shape the future and make the world work better for everyone!

Frequently Asked Questions (FAQs) for Customer Advocate Director Role at ServiceNow
What are the responsibilities of the Customer Advocate Director at ServiceNow?

The Customer Advocate Director at ServiceNow is responsible for driving the alignment of cross-functional teams to improve customer experiences. This role entails collaborating with the Chief Commercial Officer to develop and implement strategies that enhance customer engagement. Responsibilities include prioritizing customer interactions, delivering impactful messaging, and establishing success measures while ensuring feedback loops for continuous improvement.

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What qualifications are needed to be a Customer Advocate Director at ServiceNow?

To be a successful Customer Advocate Director at ServiceNow, candidates should have a minimum of 10 years of professional experience, or 8 years accompanied by an advanced degree. A background in SaaS, management consulting, or sales strategy is preferred. Strong communication skills, the ability to influence diverse stakeholders, and exceptional problem-solving abilities are crucial for success in this role.

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How important is industry knowledge for the Customer Advocate Director role at ServiceNow?

Industry knowledge is quite important for the Customer Advocate Director role at ServiceNow. Understanding the nuances of our cloud-based platform enhances your ability to communicate effectively with customers and stakeholders. You'll need to tailor executive messaging to align with industry-specific challenges and opportunities, which is essential for building trust and engagement with clients.

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What skills will help me succeed as a Customer Advocate Director at ServiceNow?

To excel as a Customer Advocate Director at ServiceNow, strong executive presence, excellent verbal and written communication skills, and agility in learning are pivotal. Candidates should also possess strong business acumen, an ability to navigate ambiguity, and a collaborative spirit to drive teamwork among diverse groups. Proficiency in tools like PowerPoint and Excel further supports effective communication and reporting.

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What is the job outlook for the Customer Advocate Director position at ServiceNow?

The job outlook for a Customer Advocate Director at ServiceNow is promising, given the company's position as a market leader in tech. As organizations increasingly seek to enhance customer engagement and digital transformation, roles that support strong customer advocacy and executive collaboration will continue to be critical. ServiceNow's commitment to innovation and inclusivity also bodes well for future opportunities.

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Common Interview Questions for Customer Advocate Director
How do you approach building relationships with customers?

Building relationships with customers begins with understanding their needs and priorities. I focus on active listening, asking open-ended questions, and showing genuine interest in their business goals. By staying engaged and following up on previous discussions, I ensure customers feel valued and understood.

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Can you describe a time when you influenced senior leadership towards a customer-focused strategy?

In my previous role, I identified a gap in our customer outreach strategy which led to decreased satisfaction scores. I compiled data to illustrate the impact on retention and influenced senior leadership to adopt a more proactive approach. We revamped our engagement processes resulting in a significant increase in customer satisfaction.

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What strategies would you implement to improve customer engagement?

To improve customer engagement, I would implement a feedback loop where customer insights are regularly collected and analyzed. Additionally, I would advocate for cross-departmental initiatives to ensure consistent messaging and experiences. Regular training sessions for staff on customer-centric approaches would also be a crucial component.

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How do you manage conflicts between stakeholders while advocating for customers?

Managing conflicts involves empathy and effective communication. I strive to understand the perspectives of all stakeholders while keeping the customer's best interest at heart. Facilitating open dialogues that allow for compromise is key, ensuring that all parties feel heard and valued.

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What tools do you find most effective in tracking customer interactions?

I find Customer Relationship Management tools such as Salesforce and platforms like ServiceNow's own capabilities very effective for tracking interactions. They provide insights into customer behaviors and preferences, and allow for personalized communication strategies that align with their needs.

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Describe your experience with data analysis in customer advocacy.

Data analysis is integral to customer advocacy. I've led initiatives where I analyzed customer feedback data to pinpoint trends and areas for improvement. This data-driven approach allowed us to tailor our strategies effectively and enhance customer satisfaction metrics significantly.

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How do you prioritize engagements with key customers?

Prioritization involves assessing the strategic value of customers based on factors like potential for growth, current engagement levels, and feedback history. I create a matrix that categorizes customers, allowing me to focus on those who require immediate attention while also nurturings long-term relationships.

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What experience do you have with executive presentations?

I have extensive experience creating and delivering executive presentations. I focus on concise messaging, utilizing data and storytelling to convey our value propositions effectively. Ensuring clarity and alignment with executive goals is key to achieving buy-in during these high-stakes engagements.

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How do you ensure continuous improvement in customer engagement strategies?

Continuous improvement requires a commitment to regularly review engagement strategies and feedback with team input. I set KPIs and conduct quarterly assessments to adapt our approaches based on what works best, tapping into both qualitative and quantitative data.

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What motivates you to work in customer advocacy?

What motivates me most in customer advocacy is the opportunity to impact how organizations experience our services. I thrive on making a positive change and enjoy crafting strategies that resonate with customers, driving their success while contributing to the company’s objectives.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 8, 2024

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