Executive Writer, Technology GTM Storytelling

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

At ServiceNow, we’re deploying our own technology for our digital transformation. The Now on Now Creative team writes inspiring stories, presentations, and thought leadership to enable our senior leaders and account teams share our experiences and help customers on their journeys.

As a Executive Writer, Technology GTM Storytelling on the Now on Now team You’ll be part of a creative team that develops and writes stories for senior executives to position Now on Now digital transformation as a model for customers. You’ll have the opportunity to combine your passion about ServiceNow technology, your deep acumen of how IT organizations are run, and your cross-functional collaboration skills in a fast-paced environment to influences revenue outcomes.

What you get to do in this role:

• Support senior-level IT executive narrative-building: Develop storytelling narratives supporting senior technology leaders that position Now on Now digital transformation as a model for customers.
• Write Executive Narratives: Create compelling narratives and presentations for executive and CIO audiences that align with Now on Now Technology priorities and product strategy while resonating with customers.
• Amplify Transformational Stories: Discover and share transformational stories by:
  • Developing stories for Executive Briefings
  • Developing keynote presentations for global conferences and industry events.
  • Steering narrative development for customer engagements, board-level discussions, and analyst interactions.
  • Facilitating strategic storytelling sessions with leaders and practitioners to ensure authenticity and impact.
  • Collaborating with creative teams to enhance stories through visual storytelling, multimedia content, and digital experiences.
• Visual storytelling - Leveraging deep experience in creating impactful stories using PowerPoint.
• Cross-Functional Collaboration: Influence and collaborate with teams across Customer Advocacy, the Transformation Office, Product, PR/Communications, Marketing, and Sales Enablement to ensure aligned and consistent messaging.
• Shape Thought Leadership: Initiate and lead thought leadership initiatives using investigative storytelling to spark industry-leading conversations.
• Executive Community Building: Build strong collaborations with leaders across the organization to create cohesive executive narratives.
• Project Leadership: Operate in a fast-paced, executive-level environment, managing multiple high-visibility projects with strategic impact.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 12+ years of relevant work experience in executive communications, thought leadership, storytelling, or strategic content development.
• A proven track record in crafting high-impact narratives for C-level executives in enterprise technology, digital transformation, and technological advancements in the SaaS or tech industry.
• A deep acumen of how IT organizations are run.
• Experience in fast-paced, high-stakes environments where messaging directly influences revenue outcomes.
• Leadership in high-visibility initiatives with expertise in storytelling and content creation.
• Exceptional ability to translate technical and product innovations into impactful stories that resonate with C-level executives, IT decision-makers, and business leaders.
• Expertise in developing executive presentations, keynote content, and presentation storytelling for global audiences, with a strong background in visual storytelling.
• Experience leading cross-functional teams—including product, R&D, IT executives, marketing, sales, and communications professionals—to align on messaging strategy.
• Ability to work closely with senior leadership and guide them in communicating the value of complex IT solutions in ways that resonate with diverse customer and industry stakeholders.
• Strong investigative and journalistic instincts to uncover and shape compelling, real-world transformation stories that demonstrate technology’s business impact.
• Strategic and cross-functional leadership skills.

This role welcomes candidates from all backgrounds who are passionate about storytelling, leadership, and technology innovation.

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Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $177,100 - $310,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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