Group Product Manager, Digital Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Digital Experience organization enables and measures the unified customer journey, intelligently empowering customers through ServiceNow's ecosystem of products. As a Group Manager of Product Management, you will lead and mentor a team of Product Managers, while also being hands-on in product management, guiding the e2e digital experience of ServiceNow.com. Your role will span from the inception of ideas to execution, with an acute focus on delivering a best-in-class digital experience that drives acquisition, engagement, conversion, and retention. This position offers an opportunity to enhance your leadership skills and have a foundational impact on ServiceNow's go-to-market strategy.

What you get to do in this role:

Lead a Team:

• Manage, mentor, and inspire a team of Product Managers, fostering a high-performance culture.
• Create an environment that promotes collaborative learning and collective ownership of team's objectives.
• Develop your team members into capable leaders in their respective areas.

Lead Planning:

• Define product vision & strategy that aligns with digital priorities, informed by quantitative insights, customer pain points, and opportunities for improvement.
• Develop a multi-quarter product roadmap that aligns with the broader business strategy.
• Define key product success metrics, ensure they are instrumented, and lead with data-driven insights.
• Develop and manage an experimentation plan to test, learn, and iterate.
• Collaborate with cross-functional stakeholders to ensure product strategy reflects diverse perspectives and priorities.

Drive Execution:

• Oversee and participate in the planning, scoping, and prioritization of the product to achieve customer and business goals.
• Ensure the delivery of seamless digital user experiences across the customer journey touchpoints.
• Facilitate the collection, prioritization, definition, and translation of requirements into executable epics and features.
• Manage and oversee the product lifecycle end-to-end, including data monitoring, experience iterations, and stakeholder feedback loop.

Head Communication:

• Be the main point of contact for internal and external stakeholders for your product area.
• Establish and maintain relationships with Product Managers across all scrum teams, evaluating and managing dependencies.
• Oversee the creation and maintenance of necessary documentation - product area lifecycle management guidelines, product strategy deck, stakeholder list, KPIs, etc.
• Represent your team in discussions with partners and senior company leaders, aligning resources and prioritization.

To be successful in this role you have:

• 8 - 12 years of experience working as a Product Manager, with at least 5 years in a leadership role, preferably in B2B Enterprise.
• Ability to thrive in an international, fast-growing environment.
• Exceptional strategic and critical thinking skills, paired with business acumen.
• Excellent communication skills to articulate business implications and product visions.
• Strong collaborative & partnership skills, demonstrated by successful work with diverse teams to drive business outcomes.
• Experience engaging with executive stakeholders, Architects, and extended program teams in a professional services environment.
• Demonstrated ability to learn technology quickly through instruction and self-training.
• Proven ability to manage and lead product managers, inspiring high performance and productivity.
• Deep understanding of devising and designing data-driven solutions and managing their implementation.
• Ability to define requirements, user experiences, and functional specifications.
• A growth mindset and ability to foster the same in your team.
• Experience in content management is desirable.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in the Bay Area, we offer a base pay of $155,600 - $272,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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