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Digital & B2B Marketing Manager (f/m/x)

Company Description

At Seven Senders, we connect people and markets, making international shipping a simple matter.

We are the leading platform for cross-border parcel delivery in Europe. We support e-commerce companies in successfully implementing their growth and internationalization plans and connecting millions of consumers with their desired products.  Whether the focus is on speed or cost efficiency, we provide direct access to Europe's premier local carriers. Responsible for the daily end-to-end supply chain from the warehouse to the customer's doorstep, we ensure the parcels reach their destination efficiently and reliably.

Our mission is to connect markets with unparalleled ease using our innovative platform, which combines the best European delivery services with local logistics expertise. Since Johannes Plehn and Thomas Hagemann founded the company in Berlin in 2015, we've grown into a dedicated team of over 220 professionals. Today, we're proud to serve renowned clients such as ASOS, Shop Apotheke and Tamaris, continually advancing our journey as a European operating champion.

Job Description

Are you a dynamic and versatile marketer passionate about creating compelling content, driving digital performance, and supporting impactful B2B initiatives in a fast-paced environment? 

We’re looking for a new team member to join our marketing team and take our digital and B2B strategies to the next level. In this role, you’ll optimize our website, craft engaging online content, enable sales initiatives, and organize events that connect with our audience and deliver measurable results.

What You’ll Do:

  • Optimize, update, and oversee our websites (by using WordPress) to ensure exceptional user experience and growth.
  • Implement SEO best practices and monitor performance using tools like Google Analytics and Ahrefs.
  • Develop engaging landing pages (in our CMS) and create other short-form (online) content
  • Collaborate with sales to create email marketing campaigns and personalized initiatives to support the customer funnel and convert prospects.
  • Organize and execute fairs and events to engage stakeholders effectively.

Qualifications

What You’ll Bring:

  • Experience in managing websites ensures an exceptional user experience (ideally in B2B or SaaS) and growth.
  • Proficiency in tools like Google Analytics and Google Search Console, ideally SEO tools like Ahrefs, and content management/CRM systems such as WordPress, Hubspot, and Salesforce.
  • Previous involvement in sales campaigns and event organization initiatives.
  • Fluency in German (C2) and English(C1/C2); French is a plus.

Additional Information

What we offer:

Flexible & Hybrid Work: Our office is at Alexanderplatz; we have a hybrid working model with flexible remote-office set-up and working hours. And if you wish, you can work from almost anywhere for up to 2 months per year.

Benefits: We offer a corporate benefits platform and German & English language courses.

Mission Zero: Climate-neutral and long-term impact. With our green initiatives, we are reaching climate neutrality for ourselves, and hopefully, we're inspiring the entire logistics sector to join us to create a sustainable future.

Vibrant Culture & Community: We embody collaboration, open doors, and no-fuss results focus, and we are successful with our data-driven and efficient working approach. We like to celebrate and come together, and we strive for a workplace buzzing with energy and camaraderie, highlighted by regular team events, BBQs, and company-wide celebrations.

Inclusive Environment: We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age, or disability.

What You Should Know About Digital & B2B Marketing Manager (f/m/x) , Seven Senders

At Seven Senders, our mission is to simplify international shipping, connecting people and markets with ease, and we are currently on the lookout for a Digital & B2B Marketing Manager (f/m/x) to join our innovative marketing team in Berlin. If you're a creative and strategic thinker who’s passionate about driving results in a fast-paced environment, you might be the perfect fit for us. In this role, you will optimize our website using WordPress to deliver an exceptional user experience while implementing SEO strategies that boost our performance metrics. You'll also be crafting engaging content and landing pages, collaborating with our sales team on email marketing campaigns tailored to our audience, and organizing impactful events that strengthen stakeholder connections. Your expertise in managing websites and familiarity with tools like Google Analytics, Ahrefs, and CRM systems such as Hubspot and Salesforce will be invaluable to our success. We're proud to serve renowned clients like ASOS and Shop Apotheke, and with your skills, we can take our digital and B2B strategies to new heights. Join us at Seven Senders, where you can enjoy flexible working arrangements, a vibrant culture, and the opportunity to contribute to a sustainable future. If you’re ready to make a difference and advance your career in the heart of Berlin, we would love to hear from you!

Frequently Asked Questions (FAQs) for Digital & B2B Marketing Manager (f/m/x) Role at Seven Senders
What are the main responsibilities of the Digital & B2B Marketing Manager at Seven Senders?

The Digital & B2B Marketing Manager at Seven Senders is responsible for optimizing our website, employing SEO best practices, crafting engaging content, and coordinating sales initiatives. This role also includes planning and executing events that effectively connect with stakeholders, ultimately driving our B2B marketing goals forward.

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What qualifications does Seven Senders expect from a Digital & B2B Marketing Manager?

Ideal candidates for the Digital & B2B Marketing Manager position at Seven Senders should have experience in managing websites for B2B or SaaS companies. Proficiency in tools such as Google Analytics and Ahrefs, alongside experience in sales campaigns and event organization, is highly valued. Additionally, fluency in German and English is required, while knowledge of French is a plus.

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How does Seven Senders approach digital marketing strategies?

At Seven Senders, our approach to digital marketing is data-driven and focused on measurable results. As the Digital & B2B Marketing Manager, you will refine our website optimization strategies and leverage analytics tools to understand performance, ensuring that all marketing campaigns are tailored to our customers’ needs while promoting our mission of simplifying international shipping.

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What kind of culture can a Digital & B2B Marketing Manager expect at Seven Senders?

The culture at Seven Senders is characterized by collaboration, inclusivity, and a vibrant team atmosphere. As a Digital & B2B Marketing Manager, you can expect to work in an environment that values diversity, celebrates achievements with team events, and maintains a focus on results while enjoying flexibility in work arrangements.

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What are the growth opportunities for a Digital & B2B Marketing Manager at Seven Senders?

At Seven Senders, there are numerous growth opportunities for the Digital & B2B Marketing Manager, including professional development through corporate training programs, involvement in strategic decisions that shape the marketing team, and the chance to lead innovative projects that enhance our brand presence in the European logistics market.

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Common Interview Questions for Digital & B2B Marketing Manager (f/m/x)
Can you discuss your experience with managing websites in a B2B environment?

Discuss specific websites you managed, the tools you utilized such as WordPress, and any measurable successes you achieved. Emphasize your understanding of user experience and how it impacted growth.

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What strategies do you use to optimize content for SEO?

Outline your approach to using tools like Google Analytics and Ahrefs for keyword research and performance monitoring, and provide examples of how you’ve successfully implemented SEO strategies in previous roles.

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Describe a successful email marketing campaign you worked on.

Talk about the objectives, target audience, content creation, and the metrics you used to evaluate its success. Highlight any personalized initiatives that led to conversions.

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How do you measure the success of digital marketing initiatives?

Explain the key performance indicators (KPIs) you focus on, such as conversion rates, traffic growth, and engagement metrics. Provide examples of how you have tracked and reported these metrics in the past.

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Have you organized any events, and what was your role in them?

Share an example of an event you organized, detailing your responsibilities, planning processes, and the outcomes. Emphasize your ability to engage stakeholders effectively.

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What tools are you familiar with for digital marketing and analytics?

List the tools you’ve used such as Google Analytics, Ahrefs, Hubspot, and Salesforce, and describe how each tool has contributed to your success in previous roles.

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How do you stay up to date with digital marketing trends?

Discuss the resources you use such as industry blogs, webinars, and networking with professionals. Mention any recent trends you’ve applied to your work.

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What do you consider when creating content for different audiences?

Explain how you research audience demographics, preferences, and pain points to tailor content that resonates with them. Provide examples of successful tailored content pieces.

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How do you effectively collaborate with sales teams?

Share your approach to communication and fostering synergy between marketing and sales, emphasizing shared goals and collaborative tools used to enhance the customer journey.

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Why do you want to work at Seven Senders as Digital & B2B Marketing Manager?

Express your enthusiasm for Seven Senders’ mission, culture, and impact on the logistics industry. Relate your personal values and skills to the company’s goals and how you envision contributing to its success.

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Seven Senders provides a delivery platform for parcel shipping. The platform provides delivery, tracking, analytics, notifications and more. The company was founded in 2015 and is headquartered in Germany.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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