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Strategic Accounts Marketing Manager

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

MongoDB's Revenue Marketing team is growing its Strategic Account Marketing function and seeking innovative account-based marketing experts. This team is responsible for developing and executing 1:1 account-based marketing strategies that drive revenue growth in MongoDB’s largest accounts, playing a pivotal role in the company’s overall success.

As a Strategic Account Marketing Manager, you will be responsible for designing and implementing tailored quarterly / annual marketing plans for a small set of assigned strategic accounts. Your programs will help drive awareness of MongoDB, identify and nurture new users and champions, uncover new opportunities, accelerate deal cycles, and expand MongoDB’s overall footprint in your accounts.

This is a role for someone passionate about crafting and executing innovative marketing strategies, delivering measurable growth, and working cross-functionally to create and scale impactful results.

The role will report to the Strategic Marketing Senior Manager/Lead on the Revenue Marketing team for AMER/EMEA.

We are looking to speak to candidates who are based in Boston, MA for our hybrid working model.

What you will do:

  • Develop and execute strategic marketing plans: Work closely with cross-functional account teams to develop and execute programs that uncover account-specific challenges, understand decision-making processes, and identify key personas, to drive the creation and execution of tailored marketing strategies and messaging that address the unique needs and interests of each account, unlock senior leadership and buying team engagement, and lead to growth opportunities
  • Bring marketing expertise: Act as a strategic marketing consultant to sales teams and clients, recommending tailored programs and tactics that align with both sales objectives and client needs
  • Collaborate with cross-functional teams: Work closely with cross-functional teams like field marketing, partner marketing, customer marketing, demand generation, and developer advocacy teams to ensure delivery of a holistic marketing strategy within each account that incorporates cross-functional programs into 1:1 ABM plans.
  • Sales alignment: Work closely with the sales team and sales leaders to align marketing efforts with sales goals, provide sales enablement resources, ensure a smooth handoff of qualified leads,  and communicate and educate the sales team regarding new and planned marketing activities including global, regional, and account-specific programs
  • Measure impact & optimize: Track performance metrics and ROI, ensuring processes are in place to evaluate the effectiveness of your programs and apply insights to refine and optimize ABM campaigns for maximum impact

We’re looking for someone with:

Educational and Professional Background:

    • Bachelor's Degree or equivalent experience
    • 5+ years of account marketing, field marketing, industry marketing, or sales experience. Tech industry experience is preferred but not required
    • Experience working with large and complex enterprise accounts across multiple verticals, proven success record with accelerating and closing deals

Skills and Expertise:

    • Experience with strategic 1:1 or 1:few account-based marketing; a portfolio of experience will be reviewed
    • Experience working with cloud (AWS, GCP, Azure), ISV, AI, and other tech partners
    • Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
    • Impeccable event and project management skills, ensuring seamless planning, coordination, and delivery of initiatives with an ability to problem-solve quickly
    • Results-oriented and analytically skilled, capable of interpreting data, making informed data-driven decisions, and reporting insights to the business

Cross-Functional Collaboration:

    • Experience working cross-functionally with enterprise or corporate sales, customer success teams, and account development teams, obsessing over addressable market and specific account goals
    • Capable of mentoring sales partners to convey marketing value propositions and key messages effectively

Technical Proficiency:

    • Proficiency with Google Workspace and Salesforce, and marketing technology tools like 6sense, Eloqua, Pathfactory, Sigma, Tableau

Attributes and Work Style:

    • Must be a highly self-motivated, entrepreneurial professional who can excel in an autonomous work environment and proactively drive initiatives
    • Be a strategic thinker with a drive to bring new ideas and creativity to the team
    • Must communicate often and quickly to senior stakeholders and peers, while operating with grace in a fast-paced environment
    • Ability to shift priorities is critical in a growth technology company
    • Team ethos blends humor, positivity, strategic intensity, and MongoDB values into a cohesive, dynamic culture
    • Time management, prioritization, and organizational skills are key

Additional Requirements:

    • Travel required

Success Measures:

The Strategic Marketing Manager will be successful in this role when they can execute the following strategic tasks/responsibilities:

  • In 3 months you’ll have fostered a relationship with your Strategic Account teams (ex: sales, solution architects, field partner leads, customer success) to understand their top account priorities, begin planning marketing programs, and ramp on current account status and MongoDB product knowledge
  • In 6 months you’ll have a clear understanding of your key objectives, have executed marketing activities with pipeline influence, and have started to become a trusted partner to your account stakeholders
  • In 12 months you’ll have cemented yourself as a key account partner, be fully ramped and actioning against all account objectives

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Req ID: 4253029821

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is:
$70,000$138,000 USD

Average salary estimate

$104000 / YEARLY (est.)
min
max
$70000K
$138000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Strategic Accounts Marketing Manager, MongoDB

Are you a dynamic marketer with a passion for account-based strategies? Join MongoDB as a Strategic Accounts Marketing Manager in Boston! At MongoDB, we empower innovators to disrupt industries through the power of software and data. As part of our Revenue Marketing team, you'll be at the heart of developing and executing marketing strategies that cater to some of our largest accounts. Your main mission will be to create tailored marketing plans that enhance awareness of MongoDB, identify and nurture champions among new users, speed up deal cycles, and expand our footprint in strategic accounts. With your expertise in 1:1 marketing, you will work collaboratively with cross-functional teams including sales, customer success, and field marketing to ensure a holistic approach that resonates with our client's needs. You'll not only consult on strategic initiatives but also track performance metrics to optimize our marketing efforts. We're looking for someone who brings creativity and analytical skills together, ready to push boundaries and deliver measurable growth. If you have experience in tech marketing, particularly in cloud services, and thrive in a fast-paced environment, we would love to hear from you. Become part of our dynamic and collaborative team where you can drive impactful results while embracing MongoDB's values and culture!

Frequently Asked Questions (FAQs) for Strategic Accounts Marketing Manager Role at MongoDB
What are the main responsibilities of the Strategic Accounts Marketing Manager at MongoDB?

The Strategic Accounts Marketing Manager at MongoDB is primarily responsible for designing and executing account-specific marketing plans. This includes uncovering account challenges, identifying decision-makers, crafting tailored marketing strategies, and ensuring alignment with sales objectives. The role emphasizes collaboration across various teams to deliver cohesive marketing efforts, as well as tracking effectiveness and optimizing campaigns.

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What qualifications are required for the Strategic Accounts Marketing Manager position at MongoDB?

To qualify for the Strategic Accounts Marketing Manager role at MongoDB, candidates should have a Bachelor's Degree or equivalent experience along with 5+ years in account marketing or related fields. While tech industry experience is preferred, candidates should demonstrate expertise in executing strategic 1:1 account marketing, specifically in handling large enterprise accounts. Strong communication and project management skills are also crucial.

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How does the Strategic Accounts Marketing Manager contribute to MongoDB's revenue growth?

The Strategic Accounts Marketing Manager contributes to MongoDB's revenue growth by creating targeted marketing programs designed to engage key stakeholders in strategic accounts. By understanding customer needs and crafting communication that resonates, the manager helps accelerate deal cycles and uncover new opportunities within assigned accounts, ultimately driving sales.

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What tools and technologies is the Strategic Accounts Marketing Manager expected to use at MongoDB?

The Strategic Accounts Marketing Manager at MongoDB should be proficient in tools such as Google Workspace and Salesforce, alongside marketing technology platforms like 6sense, Eloqua, and Tableau. These tools facilitate effective campaign tracking, data analysis, and overall marketing execution for account-based strategies.

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What are the success measures for the Strategic Accounts Marketing Manager position at MongoDB?

Success for the Strategic Accounts Marketing Manager at MongoDB is measured by their ability to foster strong relationships within account teams, execute impactful marketing activities that influence pipeline, and establish themselves as a trusted partner within strategic accounts. Specific milestones include understanding account objectives in three months, executing effective programs in six months, and positioning as a key account partner within a year.

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Common Interview Questions for Strategic Accounts Marketing Manager
Can you describe your experience with account-based marketing strategies?

In answering this question, highlight specific examples of how you have implemented account-based marketing strategies in the past, focusing on your role in developing personalized campaigns and your success in achieving measurable outcomes.

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How do you handle collaboration with cross-functional teams?

Discuss your approach to cross-functional collaboration, giving examples of how you've worked with sales, customer success, and marketing teams. Emphasize your ability to communicate effectively and ensure alignment of goals.

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What metrics do you consider when measuring the success of a marketing campaign?

Explain the metrics you prioritize based on campaign goals, such as lead generation, engagement rates, conversion rates, and ROI. Provide examples of how you have tracked these metrics in previous roles to demonstrate impact.

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How do you identify key personas within an account?

Describe your process for researching and identifying key personas, including tools, techniques, and how you gather insights on decision-making processes that ultimately inform your marketing strategies.

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Can you give an example of a successful marketing program you executed?

Share a specific success story, detailing the marketing program, target audience, execution, and the measurable results achieved. This showcases your ability to create impactful and targeted strategies.

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What challenges have you faced in account marketing and how did you overcome them?

Discuss a particular challenge in your account marketing experience. Focus on your thought process, problem-solving skills, and the strategies you implemented to achieve a positive outcome.

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How do you stay current with marketing trends and technologies?

Talk about the resources you utilize to keep up-to-date, such as industry publications, webinars, and networking. Highlight how you apply new insights or tools to your marketing strategies.

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What do you know about MongoDB and its marketing objectives?

Demonstrate your knowledge of MongoDB’s mission and its products, particularly MongoDB Atlas. Discuss how your skills align with the company's objectives and how you can make a contribution to their marketing efforts.

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How would you align marketing goals with sales objectives?

Provide an example of how you have previously aligned marketing and sales teams, emphasizing the importance of communication, shared goals, and collaborative strategies to drive results.

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Why are you interested in the Strategic Accounts Marketing Manager position at MongoDB?

Convey your enthusiasm for the role by outlining your passion for account-based marketing, your admiration for MongoDB’s innovative approach, and how your background complements their strategic goals.

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MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.

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Full-time, hybrid
DATE POSTED
December 27, 2024

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