Director of Communications

The Director of Communications at Sayari is responsible for designing and managing the company's overall communication strategy. This includes establishing a cohesive, multi-channel strategy, building on existing public relations programs, and running outreach campaigns that strengthen Sayari's market presence. The role also involves drafting press materials, managing stakeholder communications, and coordinating with various departments to align content strategies with business needs.

To apply for the Director of Communications position at Sayari, candidates should ideally have over 7 years of experience in communications or public relations, particularly with a focus on B2B and government relations. A bachelor's degree in communications, journalism, or a related field is preferred. Strong organizational skills, proven media relations competency, and the ability to coordinate between teams are essential qualifications.

At Sayari, the success of communication campaigns is measured against established KPIs that reflect individual, team, and organization-level goals. These metrics include audience engagement rates, media outreach impact, lead generation, and the effectiveness of various communication materials in generating interest in Sayari's offerings.

As a Director of Communications at Sayari, you can expect a competitive salary range of $150,000-$175,000, along with a variety of benefits including fully paid medical, vision, and dental insurance for employees and dependents, generous PTO policies, 401k matching, outstanding compensation packages, and a strong commitment to diversity, equity, and inclusion.

Sayari's culture for a Director of Communications is collaborative and supportive, emphasizing the importance of diverse perspectives and innovation. The company fosters an environment that encourages cross-team collaboration, continuous learning, and professional growth, ensuring that employees are both challenged and supported in their roles.

When designing a communications strategy for Sayari, I would first conduct a thorough analysis of the company’s current positioning, audience needs, and market trends. This would be followed by establishing clear goals aligned with business objectives. I would integrate multiple channels to ensure consistency and cohesiveness in messaging, while also allowing for flexibility to adapt to stakeholder feedback and changes in the market.

In my previous roles, I have developed strong relationships with both traditional and digital media outlets, ensuring my organizations received favorable coverage. I focus on understanding journalists' interests and crafting tailored pitches that highlight the best aspects of a story, which has consistently led to successful media placements.

I would utilize various metrics such as engagement rates, number of press placements, audience reach, lead generation from campaigns, and sentiment analysis from social media interactions. These data points would provide insight into the effectiveness of our communication strategy and guide future initiatives.

In a crisis situation, my first step would be to assess the situation quickly and gather all relevant information. I would then ensure a timely and transparent response, addressing the public and stakeholders with factual, clear messaging. Collaboration with leadership would be crucial to formulate a unified tone and strategy to minimize damage and restore trust.

I have successfully created various forms of thought leadership content including white papers, blog posts, and op-eds that position my previous organizations as industry leaders. My approach involves identifying key industry trends and insights, and articulating them in engaging formats that resonate with our target audiences.

Prioritizing tasks requires a structured approach. I typically evaluate campaigns based on deadlines, impact potential, and resource availability. Using project management tools helps me visualize timelines and workloads, ensuring that I allocate time and energy efficiently across the different initiatives.

I ensure communication aligns with the company’s brand voice by developing comprehensive style guides that detail our tone and messaging. Regularly collaborating with various teams and conducting workshops helps maintain consistent branding across all communications, ensuring that our core values are reflected in everything we do.

Digital media plays a critical role in my communication strategies as it provides immediate and direct channels to engage with our audiences. Leveraging social media, email campaigns, and online content allows for targeted outreach and real-time interaction, which is essential in building relationships and brand loyalty.

One successful campaign I led involved launching a new product through a multi-channel strategy that included press releases, media events, and social media promotions. By aligning our messaging and utilizing targeted media outreach, we achieved a 30% increase in product awareness within the first month, surpassing our initial goals.

I am drawn to Sayari because of its impactful mission and commitment to using open data for enhancing visibility in complex global networks. The opportunity to lead communications at such a forward-thinking organization aligns perfectly with my professional background and passion for making a difference.