Events & Sponsorship Manager (12 Month FTC)

The Events & Sponsorship Manager at Shift plays a crucial role in managing both external and internal events. Key responsibilities include overseeing event logistics such as venue bookings, catering, and transportation, while also ensuring effective stakeholder engagement and managing merchandise. You will lead the development of event concepts, create marketing materials, and collaborate with the creative team to capture and nurture leads from events, all in line with Shift's brand strategy.

To be considered for the Events & Sponsorship Manager position at Shift, a Bachelor’s degree in a related field is preferred, though not strictly necessary. A minimum of 5 years of relevant experience in events, marketing, and brand management is essential. Candidates should also possess excellent communication and organizational skills, along with a passion for creating exceptional event experiences.

In the role of Events & Sponsorship Manager at Shift, you will directly contribute to brand awareness by orchestrating impactful brand events and sponsorships that engage the community. By integrating customer stories into events and ensuring alignment with Shift's brand strategy, you'll help foster a stronger connection with both current and potential clients, enhancing brand visibility and reputation.

The event planning process for the Events & Sponsorship Manager at Shift includes end-to-end management, starting with briefing internal stakeholders to understand the objectives, followed by venue selections, catering arrangements, and communication strategies. Post-event, you'll evaluate success through feedback surveys and insights to continually improve future events, ensuring they align with brand goals and audience expectations.

The Events & Sponsorship Manager at Shift will oversee a variety of events including partner-led channels for brokers and merchants, internal team events such as Strategy Week and shareholder briefings, as well as sponsorship activities with key industry partners. The role focuses on delivering an elevated experience that drives brand engagement and relationship-building.

When answering this question, emphasize your methodical approach to event planning, detailing how you begin with understanding the goals, conducting thorough research, and then move to logistics such as venue selection and catering. Highlight your focus on stakeholder engagement and feedback post-event as key components that make your process effective.

Describe specific metrics you evaluate such as attendee feedback, engagement levels, lead generation, and alignment with brand goals. Explain how you use surveys and analytics to gather insights that inform future event strategies, showcasing your analytical approach and commitment to continuous improvement.

Talk about your collaborative approach in developing event content that resonates with audiences. Mention how you work with creative teams to integrate customer stories, develop presentations and marketing materials, and use clear messaging to enhance engagement and create a memorable experience.

Explain your calm, composed approach to problem-solving. Discuss how you stay adaptable by planning contingencies, communicating effectively with your team, and focusing on the event goals to make quick decisions without compromising the overall experience.

Choose a specific event and outline the objectives, your role, and the outcome. Highlight any challenges faced and how you overcame them, emphasizing the skills and strategies you used to ensure the event met or exceeded expectations.

Detail your experience in negotiating contracts, managing relationships, and collaborating with vendors to ensure they understand your event requirements. Provide examples of how strong vendor partnerships had a significant impact on the quality of your events.

Discuss your communication strategies, such as regular updates, collaborative meetings, and feedback sessions that involve key stakeholders at each step. Emphasize the importance of maintaining alignment with stakeholders' goals to ensure a successful outcome.

Explain how you approach sponsorship by actively seeking out opportunities that align with your brand's values and audience. Discuss how you integrate sponsors into events to enhance the experience while providing value to both parties.

Describe your process of defining the scope of the event first and then breaking down costs into categories such as venue, catering, marketing, and materials. Mention how you monitor expenses throughout the planning process to avoid overages while still creating a standout event.

Mention skills such as strong organizational abilities, excellent communication, creativity in event conceptualization, analytical skills for evaluating success, and negotiation capabilities when dealing with vendors and stakeholders.