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Product Manager - New Products

Company Description

At Shift, we’re business specialists dedicated to helping Australian SMEs take control of their cashflow, streamline trade terms and choose the right financial products.  

We believe Australian businesses are the driving force behind our economy and the heart of our community. That’s why our business expertise, relationship focus, and market-leading technology is at the core of everything we do.  

Our unique approach and collaborative culture means you can build your career with support. You’ll be joining a diverse team of over 250 people who are always looking to deliver better outcomes for the 25,000+ Australian businesses we’ve served (and counting!)

Job Description

Are you an innovative product manager with a passion for incubating new ideas and driving them to market? Shift is looking for a Product Manager to spearhead the launch of new products and manage their growth until they reach scale. As part of our dynamic team, you'll have the opportunity to bring fresh products to life, test market hypotheses, and help shape the future of our product offerings.

What you'll do: 

  • Manage 2-3 new products simultaneously, overseeing all stages of the product lifecycle from market research to scaling.
  • Identify and define new target markets and serviceable segments for product opportunities.
  • Develop a strong market thesis, clearly articulating what Shift can offer SMEs that current solutions don’t.
  • Design initial product concepts and organisational structures to maximize the chances of success while managing acceptable levels of risk.
  • Translate product ideas into detailed, actionable requirements, ensuring smooth execution from concept to market launch.
  • Coordinate necessary organisational changes (e.g., hiring, team expansion, systems updates) to support product launches and ensure the right resources are in place.
  • Work closely with cross-functional teams to execute on the product vision, driving alignment between product, design, development, and operations.
  • Iterate quickly on product features and design to achieve Product-Market Fit, testing and refining the product based on customer feedback.
  • Continuously improve the product, incorporating insights from customer usage, market trends, and competitor analysis to optimize the market fit.
  • Make data-driven decisions on whether to scale the product as a core offering or exit the market if the product fails to gain traction.
  • Ensure regular communication with stakeholders to provide updates on progress, iterations, and strategic decisions.

Qualifications

What you’ll bring: 

  • Experience in commercial or B2B markets, with an understanding of the varying needs of businesses at different scales.
  • Exposure to new product development, particularly in a 0-1 product environment.
  • A strong background in banking products and a solid understanding of different credit policy environments.
  • Proven track record of solving problems in ways that add value.
  • Comfort navigating uncertainty and tackling ambiguous situations with confidence.
  • Highly internally driven, with the resolve to bring new ideas to life, even in the face of skepticism.
  • Ability to sell the vision of a new product or idea to both internal and external stakeholders.
  • Adaptability to changing priorities and fast-paced environments.

Additional Information

Key benefits: 

  • Collaborative teams – a flat structure means everyone can learn from colleagues and senior leaders around the business.  

  • Flexible working environment – we’re headquartered in North Sydney with state-based workplaces and offer a flexible work policy.  

  • Family support – industry leading 26 weeks paid parental leave.  

  • Varied workspaces – our office enables areas for collaboration, brainstorming and socialising as well as focus zones. 

  • Wellness focus – grab a healthy breakfast, snacks and if you like keeping active, we have excellent building facilities to support you. 

  • Positive environment – come together with all your colleagues at Sydney HQ every 100 days to set and collaborate on key cross functional business priorities 

Average salary estimate

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What You Should Know About Product Manager - New Products, Shift

Are you ready to lead the charge in shaping innovative new products at Shift? As a Product Manager for New Products, you’ll be at the forefront of our mission to help Australian SMEs gain control over their cashflow and choose the right financial solutions. In this exciting role, you will manage 2-3 new products simultaneously, taking them through every phase of the product lifecycle from concept to market launch. This means diving deep into market research, defining target markets, and crafting clear product concepts that address the needs of businesses like never before. You’ll collaborate with cross-functional teams, driving alignment between product design and development, ensuring we hit the ground running when launching into the market. Plus, you'll have the chance to iterate on product features based on real customer feedback, refining our offerings to achieve Product-Market Fit. If you’re someone who thrives in fast-paced environments and enjoys making data-driven decisions while adapting to change, this position is tailor-made for you. Our collaborative culture at Shift means you’ll be supported every step of the way, surrounded by a diverse team that thrives on innovation. Join us as we step into a future filled with opportunities for growth and success, truly making a difference for over 25,000 Australian businesses and counting!

Frequently Asked Questions (FAQs) for Product Manager - New Products Role at Shift
What does a Product Manager - New Products do at Shift?

As a Product Manager - New Products at Shift, your key responsibility will be to spearhead the development and launch of new financial products. This involves overseeing all stages of the product lifecycle, from initial market research to scaling successful products. You'll work closely with various teams to ensure product concepts align with business goals and meet the needs of our SME clients.

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What qualifications are needed for the Product Manager - New Products position at Shift?

To qualify for the Product Manager - New Products role at Shift, candidates should possess experience in commercial or B2B markets and have a background in new product development. Familiarity with banking products and credit policies is also essential. Strong problem-solving skills, adaptability, and the ability to sell new ideas are vital for success in this position.

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How does Shift support the growth of its Product Managers?

Shift is dedicated to your professional development by promoting a collaborative environment where everyone can learn from one another. With a flat structure and open communication, Product Managers have the opportunity to connect with colleagues and leaders, gaining valuable insights into successful product strategies.

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What type of work environment can a Product Manager - New Products expect at Shift?

At Shift, you can expect a flexible and dynamic working environment. With state-based workplaces and a focus on work-life balance, the company fosters collaboration through varied workspaces. Enjoy a positive atmosphere that promotes wellness, including healthy snacks and recreational facilities to support an active lifestyle.

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What are the key challenges a Product Manager - New Products might face at Shift?

The key challenges for a Product Manager - New Products at Shift include navigating uncertainty and tackling ambiguous situations. You'll need to be comfortable taking calculated risks, making data-driven decisions, and swiftly iterating on product features based on market and customer feedback to ensure success.

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How can a successful Product Manager - New Products impact Australian SMEs?

A successful Product Manager - New Products at Shift has the unique opportunity to significantly impact Australian SMEs by developing innovative financial solutions tailored to their needs. By closely aligning products with customer requirements and market trends, you can help businesses thrive and take control of their financial futures.

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What makes Shift an attractive employer for a Product Manager - New Products?

Shift offers a rewarding work environment with numerous benefits, including extensive parental leave, flexible work policies, and opportunities for collaboration across teams. The company's focus on professional development and wellness, while serving a meaningful cause, makes it an attractive employer for those in product management.

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Common Interview Questions for Product Manager - New Products
Can you describe your experience with new product development in a B2B environment?

When addressing your experience, highlight specific projects where you've successfully launched products. Discuss the methodologies you employed, how you defined target markets, and the processes you used for testing product-market fit—all of which demonstrate your readiness for the Product Manager - New Products role at Shift.

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How do you prioritize tasks when managing multiple new products?

Explain how you assess the urgency and importance of each task related to your products. You might mention how you utilize project management tools and techniques to ensure clear visibility into timelines, dependencies, and deliverables, which is essential for a Product Manager at Shift.

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What strategies do you use to gather and incorporate customer feedback during product development?

Discuss your methods for collecting customer feedback, such as surveys, interviews, and usability testing. Emphasize how you prioritize this feedback in your product iterations, ensuring that the products you develop at Shift serve the actual needs of SMEs effectively.

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How do you ensure alignment between different teams when launching a new product?

Talk about the importance of communication and collaboration as a Product Manager. Mention your experience in facilitating cross-functional meetings and updates that develop a shared vision and goals among design, development, and marketing teams, crucial for the success of new products at Shift.

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Can you give an example of how you've adapted to a significant change during a project?

Provide a specific scenario in which a project did not go as planned and how you pivoted effectively. Highlight your ability to reassess priorities, engage stakeholders, and implement changes that led to a successful product launch to show your adaptability as a Product Manager.

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What methods do you use to assess whether a product should be scaled or discontinued?

Explain your approach to analyzing key performance indicators (KPIs), customer feedback, market data, and competitive analysis to evaluate products. Detail how you’d make determined decisions to scale or exit, ensuring clarity and justification for these choices at Shift.

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How do you stay updated on market trends and competitors?

Discuss the tools, sources, or networks you utilize to keep abreast of industry changes. Mention how staying informed allows you to anticipate shifts in customer needs and make data-driven decisions that will benefit your product strategy at Shift.

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How would you define Product-Market Fit, and why is it important?

Define Product-Market Fit as the degree to which a product satisfies a strong market demand. Explain that achieving this is critical for long-term success as it ensures customers find value, which directly correlates to product sustainability and success at Shift.

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Describe a time you successfully launched a product. What challenges did you encounter?

Outline a specific launch project detailing the obstacles you faced, how you overcame them, and the overall outcome. Highlight strategies employed to ensure a smooth launch, demonstrating your readiness and resourcefulness as the Product Manager - New Products.

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What role does data play in your decision-making process as a product manager?

Emphasize the importance of data in informed decision-making. Provide examples of how you analyze user metrics, sales data, and market research to guide product iterations and strategies, a key competency for a Product Manager at Shift.

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Founded in 2013, Shift Technologies, Inc. is a San Francisco-based e-commerce platform for peer-to-peer vehicle pricing, buying, and selling.

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Full-time, hybrid
DATE POSTED
November 27, 2024

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