Senior CRM Associate (Regional)

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

In the CRM team at ShopBack, you’ll embark on a journey of having the liberty to manage relationships with our customers through our CRM system. You are invited to always be curious and constantly choose to pave new roads. You'll join the regional team, working collaboratively with local marketing teams to develop and implement top-notch CRM strategies to effectively connect with our customers and maintain their ongoing engagement.

• Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications.
• Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints
• Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues, optimize performance through targeting, content strategy, and creative best practices.
• Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts.
• Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders.
• Collaborate with engineering team to integrate CRM systems with other business tools and data sources.

• Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field.
• Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing  
• Proven ability to develop and execute successful CRM strategies and tactics.
• Experience with CRM platforms (e.g. Oracle Responsys, Braze, Hubspot)
• Experience working across APAC
• Experience with segmentation strategies and data visualization tools
• Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus
• End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
• Strong analytical skills and the ability to interpret and act on data insights.
• Detail-oriented with a commitment to data accuracy and quality.
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent communication and collaboration skills, with the ability to work effectively across teams

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

What's in it for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.