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Senior Online Marketing Associate - job 1 of 2

Our Journey

ShopBack started as a spark of inspiration one night in 2014 when Henry and Joel were brainstorming ideas in Henry’s car. That lightbulb moment — earning Cashback while shopping online — was just the beginning. Fueled by the countless possibilities, the team locked themselves in a hotel room for 24 hours to code the very first prototype. Their mission? To revolutionize shopping by helping advertisers market more cost-effectively, while making every purchase more rewarding for shoppers.


Today, ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we’re redefining the way the world shops. As we expand globally, we’re looking for adventurous, driven individuals to help us build The World’s Most Rewarding Way to Shop.


Sitting in the Regional Online Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, this could be the role for you. 


Your Adventure Ahead
  • Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
  • Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
  • Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  • Growth hacking through constant testing to discover new marketing opportunities.


Essentials to Succeed
  • Bachelor’s degree in marketing, business, or relevant experience.
  • 3+ years of hands-on experience in online paid media for APP and Web products.
  • Proven track record of driving significant growth with marketing efficiency.
  • Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
  • Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
  • Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
  • Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
  • Self-starter with the ability to work independently, owning the problem and developing the solution.
  • Prior experience with SEO is a plus.


ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.


Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.


ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

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CEO of ShopBack
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What You Should Know About Senior Online Marketing Associate, ShopBack

Are you a growth-driven marketer with a flair for online strategies? Join us at ShopBack as a Senior Online Marketing Associate in the vibrant city of Jakarta, Indonesia! Our story began with a spark of creativity back in 2014, and since then, we’ve transformed the shopping experience for millions across Asia-Pacific. This role is perfect for those ready to make their mark by designing and executing innovative online media strategies to boost acquisition, retention, and branding. You’ll collaborate with local teams and regional stakeholders, ensuring that our marketing initiatives are seamless across all countries. This is a chance to dive into the exciting realms of Meta Ads, Google Ads, TikTok Ads, and beyond. Your keen analytical skills will allow you to optimize campaigns and translate insights into action, while your budget management expertise will maximize our marketing effectiveness. If you’ve got at least three years of hands-on experience in online paid media and a deep understanding of marketing tools like Google Analytics and Appsflyer, we want to hear from you! This role not only offers you the chance to work with a passionate team but also presents various career progression opportunities and a culture that celebrates collaboration and feedback. Get ready to embark on a rewarding journey with ShopBack, where your contributions will help shape the future of online shopping!

Frequently Asked Questions (FAQs) for Senior Online Marketing Associate Role at ShopBack
What are the key responsibilities of a Senior Online Marketing Associate at ShopBack?

As a Senior Online Marketing Associate at ShopBack, you'll be responsible for managing various online marketing channels including Meta Ads, Google Ads, and TikTok ads. Your main tasks will involve collaborating with local marketing teams to develop campaign strategies, analyzing data to optimize campaign performance, and managing budget execution to maximize effectiveness. The role is pivotal in driving growth and building brand retention.

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What qualifications are required for a Senior Online Marketing Associate position at ShopBack?

To qualify for the Senior Online Marketing Associate role at ShopBack, candidates should have a Bachelor’s degree in marketing or business, along with over three years of hands-on experience in online paid media. Familiarity with platforms like Google Analytics, Appsflyer, and proficiency in handling campaigns across various advertising platforms is essential. A strong analytical mindset and communication skills are also crucial to succeed in this position.

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How does the Senior Online Marketing Associate contribute to ShopBack's growth?

The Senior Online Marketing Associate plays a vital role in ShopBack's growth by designing online media strategies that drive user acquisition, enhance retention, and strengthen branding. This includes testing new marketing opportunities, managing campaign budgets, and analyzing performance data. Your innovations will ensure that we remain competitive and relevant in the ever-evolving e-commerce landscape.

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What tools does a Senior Online Marketing Associate at ShopBack typically use?

In the role of Senior Online Marketing Associate at ShopBack, you will utilize a range of marketing tools including Google Ads, Meta Ads, Google Analytics, and Appsflyer. These tools are essential for campaign management, data analysis, and insight generation to support decision-making and drive marketing effectiveness.

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Can I work remotely as a Senior Online Marketing Associate at ShopBack?

Yes! At ShopBack, we offer a Work-From-Anywhere benefit that allows our employees to thrive both professionally and personally, providing you with the flexibility to balance your work and life while contributing as a Senior Online Marketing Associate.

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Common Interview Questions for Senior Online Marketing Associate
What experience do you have with online paid media campaigns?

In your response, highlight specific campaigns you've managed, detailing the platforms used, metrics tracked, and the results achieved. This shows your practical knowledge and ability to deliver growth through targeted strategies.

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How do you approach budget management for online marketing campaigns?

Discuss your method for planning budgets, prioritizing spending on high-performing areas, and your strategy for evaluating campaign effectiveness to ensure financial goals are met while maximizing ROI.

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Can you provide an example of a successful campaign you’ve executed?

Outline the objectives, the steps you took to achieve them, and the results. Use metrics like engagement rates or conversion stats to demonstrate the impact of your contributions.

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How do you utilize data to improve marketing strategies?

Explain how you collect and analyze metrics from campaigns, and discuss specific examples of how data-driven insights led you to modify strategies for better results.

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What marketing tools do you have experience with?

List the tools you’ve used, explain your level of proficiency, and discuss how they contributed to your work. Mention both analytics platforms and advertising networks.

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How do you collaborate with local teams in different regions?

Highlight your communication skills and specific tools or methods you prefer for collaboration. Also, provide an example of a successful partnership with a local team.

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What challenges do you foresee in this role, and how would you tackle them?

Identify potential challenges like rapid market changes or resource limitations, and discuss your proactive approach, using past experiences as examples of how you successfully navigated similar issues.

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Describe your experience with SEO and its importance in online marketing.

Talk about any SEO strategies you've implemented, emphasizing how they’ve complemented your online marketing campaigns, increased visibility, and contributed to overall online growth.

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What is your strategy for growth hacking in online marketing?

Discuss creative approaches you've taken to discover new opportunities, mentioning any techniques like A/B testing or innovative campaign ideas you’ve implemented to enhance growth.

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How do you stay updated on trends in online marketing?

Share your routine for continuing education, such as following industry blogs, attending webinars, or participating in professional networks to ensure you're aware of the latest trends and strategies.

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We live to win over shoppers by constantly upping our game - be it rewards of meaningful experiences - so they can achieve a personal victory every time they use ShopBack.

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Full-time, remote
DATE POSTED
January 10, 2025

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