Digital Marketing Executive

Join our dynamic team at Shri Genesis Software Solutions as a Digital Marketing Executive! In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services and products. You will play a crucial role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads. The ideal candidate is innovative, data-driven, and eager to take on new challenges in the fast-paced digital marketing arena.

Key Responsibilities

• Design and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Monitor and report on the performance of marketing campaigns, gaining insight and assessing against goals.
• Develop engaging content for various platforms including websites, blogs, and social media.
• Manage the company's online presence, ensuring cohesive branding and messaging across all channels.
• Utilize analytics tools to track traffic trends and adjust strategies as needed for optimization.
• Collaborate with cross-functional teams to create integrated marketing strategies.
• Stay up-to-date with the latest trends and technologies in digital marketing.

• Proven experience in digital marketing or similar role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Experience in managing social media platforms and digital advertising (Google Ads, Facebook Ads).
• Familiarity with web analytics tools (e.g., Google Analytics, SEMrush).
• Content creation skills, with a keen eye for aesthetics and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently as well as in a team environment.
• Analytical mindset with data-driven approach to decision making.
• Bachelor’s degree in Marketing, Communications, or related field is preferred.