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VP of Sales - Enterprise

About Simbe

Simbe Robotics is the store intelligence platform that transforms retail operations through continuous in-store data and analytics provided by our fully autonomous solutions. We empower retailers with real-time insights on shelf availability, pricing, merchandising and more, enabling better decision-making and enhancing the in-store experience for both retailers and customers.


We are a Series C robotics company on a mission to empower better retail for all by providing true store intelligence through advanced robotics and AI. We:


Deliver Results: Create immense value for our customers and stakeholders.

Show Empathy: Support each other, our partners, and customers with sensitivity and mindfulness.

Maintain Transparency: Operate with open communication and receptive feedback loops.

Stay Agile: Continuously learn, adapt, and innovate to serve evolving customer needs.

Lead with Innovation: Strive for excellence in product design, user experience, and service delivery.

Be Bold & Ambitious: Encourage ownership thinking; we move fast, think big, and raise the bar.



Position Overview


As Vice President of Sales, you will be responsible for driving revenue growth by targeting the largest retailers in the US, with primary focus on grocery and big-box. You are the tip of the spear, acting as a strategic enterprise sales executive, driving consensus on a complex decision within large organizations, and forming meaningful relationships with decision-makers at the executive level. You will collaborate cross-functionally with Marketing, Product, and Client Success to deliver compelling go-to-market strategies for Tier 1 enterprise accounts.


Responsibilities
  • Enterprise Sales Strategy: Design and execute account-based strategies to secure multimillion-dollar recurring revenue contracts, with emphasis on top grocery and big-box retailers.
  • Pipeline Management: Identify, qualify, develop and nurture prospective enterprise accounts. Track and report on sales activities and performance metrics.
  • Collaborate Cross-Functionally: Work closely with Marketing, Product, Strategy and Client Success to efficiency and effectively move prospects through the pipeline, and build the foundation of sustainable, win-win partnerships.
  • Drive Negotiations & Closing: Own end-to-end deal cycles; negotiate contracts; leverage solution selling and consultative techniques to maximize contract value.
  • Achieve/Exceed Targets: Primary focus on net new CARR and new logos. The business is growing fast and this role will help fuel future growth.
  • Build Relationships & Thought Leadership: Serve as a brand ambassador, representing Simbe online, at industry events, conferences and within our client offices.


Qualifications
  • Experience: 10+ years in enterprise sales within robotics, retail technology or SaaS. Proven success securing and expanding eight-figure deals.
  • Retail Expertise: Deep understanding of Tier 1 retailer pain points, buying processes and decision-making frameworks, especially in grocery and big-box segments.
  • Strategic Mindset: Skilled at navigating complex sales cycles with multiple stakeholders and a consultative approach. Strong quantitative skills required.
  • Communication & Storytelling: Exceptional ability to develop narratives that resonate at the C-suite level, showcasing tangible ROI and competitive differentiation.
  • Leadership & Ownership: Demonstrates boldness, ambition, and an “ownership” mindset. While this role does not have direct reports, you must be able to influence cross-functional teams effectively. You should set the bar for excellence within our Commercial organization.
  • Travel & Remote Readiness: Willingness to travel frequently to meet enterprise clients and attend critical in-person events.


$160,000 - $270,000 a year
This role will be eligible for a variable compensation up to $160-$270K per year.

The base offered may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including equity compensation, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Why Join Simbe?


High-Impact Role: Own high-value, enterprise-level opportunities that directly influence the company’s growth trajectory.


Innovative Culture: Be part of a bold, forward-thinking team that values creativity, agility, and open communication.


Competitive Compensation & Equity: $325–$450K OTE (40-50% base, 60-50% variable with upside) plus equity in a thriving Series C startup.


Career Advancement: Work alongside top professionals in robotics, AI, and retail technology.


We welcome you to apply and explore how you can shape the future of retail with Simbe. If you’re excited by the challenge of pioneering robotics solutions in Tier 1 enterprises, we’d love to hear from you!


At Simbe, you will be at the forefront of retail innovation, working with cutting-edge AI and robotics technologies to transform retail operations. Our culture is dynamic, inclusive, and driven by a passion for improving the way retailers operate and serve their customers. Join us to be a part of a team that is not only reshaping the future of retail but also offering immense value to our clients worldwide.

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Average salary estimate

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What You Should Know About VP of Sales - Enterprise, Simbe Robotics

At Simbe Robotics, we’re on a mission to transform retail operations, and we’re looking for a dynamic VP of Sales - Enterprise to help lead the charge! Based in South San Francisco, this pivotal role is all about driving revenue growth among the largest retailers in the US, particularly in grocery and big-box sectors. If you’re someone who thrives on building strategic relationships, navigating complex sales cycles, and developing innovative solutions, you’ll fit right in! As the VP of Sales, you’ll design and execute account-based strategies to secure multimillion-dollar contracts, work closely with cross-functional teams to deliver compelling go-to-market strategies, and serve as a brand ambassador at industry events. With a focus on securing new clients and expanding existing relationships, your deep understanding of Tier 1 retailer pain points will guide your approach. This is a high-impact position that will not only influence our company's growth trajectory but also provide you with the opportunity to work alongside some of the top professionals in robotics and AI. Plus, with a competitive compensation package and the chance to shape retail innovation, joining Simbe could be your next big career move. Let’s redefine retail together, one robot at a time!

Frequently Asked Questions (FAQs) for VP of Sales - Enterprise Role at Simbe Robotics
What are the primary responsibilities of a VP of Sales - Enterprise at Simbe Robotics?

As the VP of Sales - Enterprise at Simbe Robotics, your primary responsibilities include designing and executing enterprise sales strategies, managing a robust sales pipeline, and driving negotiations on multimillion-dollar contracts. You will collaborate cross-functionally with various teams like Marketing, Product, and Client Success to ensure a seamless go-to-market approach tailored to Tier 1 retail accounts.

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What qualifications are required for the VP of Sales - Enterprise position at Simbe Robotics?

To qualify for the VP of Sales - Enterprise position at Simbe Robotics, candidates should have at least 10 years of experience in enterprise sales, particularly within the robotics, retail technology, or SaaS sectors. A proven track record of securing and expanding eight-figure deals, alongside a deep understanding of retail decision-making processes, is crucial.

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How does the VP of Sales - Enterprise contribute to Simbe Robotics' overall goals?

The VP of Sales - Enterprise is crucial in driving revenue growth for Simbe Robotics by targeting major grocery and big-box retailers, ensuring that innovative robotics solutions are effectively communicated and adopted. This role shapes the organization’s growth strategy while building long-term partnerships that align with our mission to provide superior retail insights.

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What is the expected travel frequency for the VP of Sales - Enterprise role at Simbe Robotics?

The VP of Sales - Enterprise at Simbe Robotics should be prepared for frequent travel as the role involves meeting with enterprise clients and attending important industry events. This travel is vital for building relationships and enhancing sales opportunities and is part of the expectations for the role.

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What compensation can a VP of Sales - Enterprise expect at Simbe Robotics?

At Simbe Robotics, the VP of Sales - Enterprise can expect a competitive compensation package with a base salary ranging from $160,000 to $270,000, along with a variable compensation component of up to $160,000-$270,000 per year. Additionally, the role may include equity compensation and other comprehensive benefits, enhancing the overall reward for your contributions.

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Common Interview Questions for VP of Sales - Enterprise
Can you describe your experience with enterprise sales in the robotics or retail technology sector?

In your response, focus on discussing specific sales strategies you've employed, the types of clients you've worked with, and notable deals or successes. Highlight your understanding of the unique challenges within the sector and how your approach led to substantial revenue growth.

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How do you navigate complex sales cycles with multiple stakeholders?

Discuss the importance of relationship management and how you build consensus among diverse stakeholders. Mention techniques such as effective communication, personalized presentations, and consultations that align solutions with the stakeholders' business objectives.

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What strategies do you use to identify and qualify prospective enterprise accounts?

Share specific methodologies you've used for lead generation and qualification, like account-based marketing or leveraging industry connections. Highlight your analytical skills in assessing market needs and matching them to your solutions.

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Describe a time when you successfully closed a million-dollar deal.

Provide a narrative of the deal from the initial contact to closing, emphasizing your sales approach, negotiation strategies, and any hurdles you overcame. Include what you learned from this experience and how it can be applied to future deals.

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How do you approach setting and exceeding sales targets?

Discuss your goal-setting process, mentioning tools or metrics you use to monitor progress. Highlight your motivation techniques and how you adapt your strategies in response to performance insights to achieve or surpass objectives.

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What role does cross-functional collaboration play in your sales strategy?

Emphasize the importance of collaboration in addressing customer needs effectively. Share examples of how working with teams such as marketing and product development has enhanced your sales outcomes and strengthened client relationships.

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How do you prepare for a sales presentation to C-suite executives?

Outline your preparation process, including researching the executives and their companies, tailoring your message to address their specific challenges, and preparing to deliver a compelling narrative that emphasizes ROI and value.

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What metrics do you consider essential in tracking sales performance?

Explain which key performance indicators (KPIs) you track, such as pipeline metrics, closing rates, or customer acquisition costs. Discuss how these metrics inform your strategies and decisions as a sales leader.

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How do you handle objections during the sales process?

Describe your approach to objection handling by listening actively, empathizing with concerns, and providing data-backed solutions that address the specific objections raised. Highlight your ability to turn objections into opportunities.

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What motivates you most in your sales career?

Share your passion for sales and innovation, highlighting how working in the dynamic field of robotics and retail technology fuels your ambition. Discuss specific motivators such as setting challenges, achieving goals, and making a meaningful impact.

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DATE POSTED
April 16, 2025

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