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Marketing Manager/ Director

Simbian® is a mission-driven company to solve security. We provide AI Agents (think of them as agents from The Matrix movie, rather than an endpoint agent) to automate security and help (human) security employees. Our patents-pending innovative Agents will redefine the $200B cybersecurity market. Founded by successful entrepreneurs and industry thought leaders, and backed by top investors, Simbian brings the best out of everyone in a very collaborative and highly dynamic environment.

Our initial use cases support Security Operations Center (SOC) and Governance, Risk, and Compliance (GRC) teams, automating the following:

  • SOC alert triage and investigation
  • prioritization and classification of tickets
  • threat hunting
  • vulnerability and risk analysis
  • security questionnaire filling and evaluation

Our customers report 10x+ gain in their productivity with our product, which is rapidly getting smarter and stronger.

Here are some details about us:

What we’re looking for:

We’re looking for a strategic and dynamic (based on the experience) Director/Manager of Marketing with a passion for driving brand awareness and Demand. If you excel at creating innovative marketing strategies, generating qualified leads, and positioning products effectively in the cybersecurity space, we want to hear from you!

 

What you’ll do:

  • Develop and execute comprehensive marketing strategies to drive brand awareness, engagement, and customer acquisition.
  • Lead multi-channel campaigns (digital marketing, email, content marketing, webinars, events) to generate high-quality leads and nurture them through the sales funnel.
  • Oversee product marketing efforts, including go-to-market strategies, product positioning, and messaging.
  • Utilize data-driven insights to continuously optimize campaign performance, conversion rates, and ROI.
  • Implement A/B testing and other tactics to improve effectiveness.
  • Work closely with sales, product, and executive teams to align marketing efforts with business goals and support product launches.
  • Contribute to building simbian
  •  brand reputation as a thought leader and innovator in the cybersecurity industry.

What you’ll bring:

  • Proven experience in leading B2B marketing efforts, with a focus on demand generation and product marketing, ideally in cybersecurity.
  • Experience in an early-stage startup environment or rapidly scaling company is highly preferred.
  • Strong strategic mindset with the ability to develop and execute marketing strategies that drive measurable business results.
  • Proficiency in using analytics tools to track, measure, and report on marketing campaign performance and ROI.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is preferred.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and effectively.
  • Ability to thrive in a fast-paced, evolving environment and bring innovative ideas to the table.

We are looking for someone who:

  • Loves bringing the best products to their customers
  • enjoys working in an Early Stage Company
  • delivers their best and bring the best out of the co-workers.
  • Highly motivated and like being on a winning team

What is in this opportunity:

  • Opportunity to take the Product to the Market and grow the Organization and grow into Marketing leadership as the company grows
  • Opportunity to revolutionize the Security Industry with a market leading product
  • Growth in Cybersecurity + ai two most happening technologies for the foreseeable future
  • Working with a truly cutting-edge world-class product (we always loved the WOW! expression of our clients in our demos)
  • Opportunity to work with some of world's most talented and friendliest team-mates (who happen to have 150+ patents between them)

Ofcourse the usual suspects:

  • Competitive salary
  • Generous Early-Stage equity
  • Medical, Dental and Vision coverage etc.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager/ Director, Simbian

Simbian® is on a mission to reshape the cybersecurity landscape, and we’re looking for a stellar Marketing Manager/Director to join our passionate team. If you have a knack for creating innovative marketing strategies and driving brand awareness in the cybersecurity realm, you might just be the perfect fit! You'll lead multi-channel campaigns, from digital marketing to exciting webinars, ensuring we generate high-quality leads and guide them through the sales funnel. Your role will involve collaborating closely with sales, product, and executive teams to align our marketing initiatives with overarching business goals. With your creative expertise, you'll develop go-to-market strategies that will effectively position our groundbreaking AI Agents in the industry. At Simbian, your insights will be vital as you optimize campaign performance using data-driven techniques. We pride ourselves on fostering a collaborative environment, and our team thrives on innovation and strategic thinking. Here’s your chance to not just grow in your role but to help grow Simbian's reputation as a thought leader in cybersecurity. With competitive pay, generous equity options, and comprehensive health benefits, you’ll be part of a friendly, talented team that takes pride in revolutionizing the security industry. So, if you're excited about the opportunity to drive impactful marketing initiatives and work with cutting-edge products, let’s connect!

Frequently Asked Questions (FAQs) for Marketing Manager/ Director Role at Simbian
What are the primary responsibilities of the Marketing Manager/Director at Simbian?

As the Marketing Manager/Director at Simbian, you'll craft comprehensive marketing strategies aimed at elevating brand awareness, engagement, and customer acquisition. Your role encompasses leading multi-channel campaigns, overseeing product marketing efforts, and employing data-driven insights to optimize campaign performance.

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What qualifications are needed for the Marketing Manager/Director position at Simbian?

Candidates for the Marketing Manager/Director position at Simbian should possess substantial experience in B2B marketing, particularly in demand generation and product marketing within the cybersecurity sector. A strong strategic mindset and analytical skills are vital, along with proficiency in marketing automation and CRM tools.

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How can a Marketing Manager/Director at Simbian drive brand awareness?

To effectively drive brand awareness at Simbian, the Marketing Manager/Director will implement multi-channel marketing campaigns, leveraging digital marketing, content promotion, webinars, and events. By crafting engaging content and messages, you'll position our products as industry-leading solutions in cybersecurity.

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What tools will the Marketing Manager/Director at Simbian use?

In the Marketing Manager/Director role at Simbian, you will utilize marketing automation platforms like HubSpot or Marketo and CRM systems like Salesforce to track and measure your campaigns' performance. Your analytical skills will be crucial in deriving insights to enhance ongoing marketing initiatives.

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What kind of work environment can a Marketing Manager/Director expect at Simbian?

The Marketing Manager/Director role at Simbian is set in a dynamic and collaborative environment. With a focus on innovation, team members are encouraged to share ideas and drive impactful marketing strategies together, fostering growth and recognition in the cybersecurity industry.

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Common Interview Questions for Marketing Manager/ Director
How do you approach developing a marketing strategy for new products?

An effective response would include discussing market research, audience analysis, defining clear goals, and outlining how your strategy would align with the company’s overall objectives. Emphasize adaptability and the importance of feedback and analytics.

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Can you give an example of a successful marketing campaign you have led?

In your answer, detail the objectives, the strategies implemented, and the measurable outcomes. Use metrics to showcase success and highlight how the campaign positively impacted the business goals.

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How do you measure the success of your marketing campaigns?

Discuss specific KPIs relevant to your campaigns, such as ROI, conversion rates, customer engagement metrics, and lead generation. Explain your process for analyzing this data to inform future strategies.

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What experience do you have with marketing automation tools?

Share specific tools you've used, your proficiency with them, and describe how they improved your marketing processes. Mention any successful campaigns where automation played a critical role.

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How do you stay current with trends in marketing and cybersecurity?

Highlight your proactive approach to learning, such as attending industry webinars, participating in relevant groups, following thought leaders, and how this knowledge influences your marketing strategies.

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Describe a challenge you faced in a previous marketing role and how you overcame it.

Discuss the challenge in detail, what steps you took to navigate it, and the outcome. This illustrates your problem-solving skills and ability to adapt, which are critical in fast-paced environments like Simbian.

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Have you ever worked in an early-stage startup? What did you learn?

Emphasize your adaptability, willingness to wear multiple hats, and lessons on how to prioritize tasks in a fast-paced setting. This showcases your suitability for the role at Simbian.

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What is your process for developing product messaging?

Explain how you gather customer insights, analyze competitor messaging, and how you tailor messaging to resonate with the target audience, reflecting the product's value proposition.

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How do you handle feedback and criticism of your marketing campaigns?

Demonstrate your openness to constructive criticism, your willingness to learn from feedback, and how you use it to refine and enhance future campaigns.

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What role do you think creativity plays in marketing?

Discuss the importance of creativity in differentiating campaigns in a crowded market, how it sparks engagement with audiences, and its role in problem-solving within marketing initiatives.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 2, 2025

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