Digital Advertising Manager (Search & Display)

The primary responsibilities of a Digital Advertising Manager (Search & Display) at Simpplr include managing and optimizing paid search campaigns across Google Ads and Bing Ads, running LinkedIn Ads specifically targeting Enterprise accounts, managing Google Display Network, and analyzing campaign performance. The role also involves providing actionable insights based on data analysis and collaborating with various teams to ensure effective campaign execution.

To qualify for the Digital Advertising Manager role at Simpplr, candidates should have at least 5 years of experience in digital marketing, with a minimum of 3 years in managing paid search campaigns specifically on platforms like Google Ads and Bing Ads. Candidates should have strong analytical skills, knowledge of advertising tools, and proficiency in Excel and Google Sheets. A Bachelor's degree is also required.

The Digital Advertising Manager at Simpplr contributes to pipeline growth by strategically managing paid search and display campaigns to drive sales meetings and customer generation. This includes developing A/B tests, optimizing campaign elements, and leveraging analytics to make data-driven decisions that enhance campaign performance.

A successful Digital Advertising Manager at Simpplr should be familiar with several digital marketing tools, including Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, 6sense, and Salesforce (SFDC). These tools are essential for managing campaigns, analyzing performance data, and optimizing advertising strategies.

Simpplr operates on a Hub-Hybrid-Remote working model. This means that the Digital Advertising Manager can work 100% in the office, a hybrid model combining home and office work, or remotely from anywhere within their country of hire, depending on the specific role’s requirements and flexibility.

In responding, highlight specific campaigns you've managed, including their objectives, budgets, tools used, and measurable outcomes. For example, 'I successfully managed a paid search campaign that increased leads by 30% within three months by optimizing keyword bidding strategies and using A/B testing on ad copy.'

Discuss your process for utilizing analytics tools to assess metrics such as CTR, conversion rates, and ROI. Mention how you derive insights for actionable improvements, for instance, 'I regularly monitor performance metrics and create reports that focus on key KPIs, enabling my team to identify trends and pivot strategies effectively.'

Explain your approach to A/B testing by mentioning how you select variables to test, such as keywords or ad copy, and your methodology for analyzing results. For example, 'I design A/B tests methodically by changing one element at a time to isolate its impact, ensuring we have clear data to base our decisions on.'

Emphasize your collaboration with sales teams to understand their objectives, and how you design campaigns to meet those needs. You might say, 'I regularly meet with sales stakeholders to align our marketing goals, ensuring that our campaigns directly support their pipeline objectives and lead generation targets.'

Share a specific case study from your past work where you managed a successful campaign, detailing strategies, execution, and outcomes. For example, 'I led a LinkedIn advertising campaign targeting enterprise clients, resulting in a 25% increase in qualified leads through targeted messaging and precise audience segmentation.'

Illustrate your commitment to ongoing learning by mentioning resources like industry blogs, webinars, or professional groups. You could say, 'I subscribe to several digital marketing newsletters and actively participate in webinars to stay current with trends and strategies, ensuring my skills and knowledge remain sharp.'

List essential KPIs like CTR, CPA, conversion rates, and ROI. Explain their significance, saying something like, 'I focus on KPIs such as conversion rates and CPA, as they directly inform the effectiveness of our campaigns and help guide optimization efforts.'

Use the STAR method (Situation, Task, Action, Result) to discuss a challenging situation and the lessons learned. You can say, 'I once managed a campaign that underperformed; by analyzing data, I identified poor audience targeting and revised our strategy, which taught me the importance of testing segments thoroughly before launching.'

Elaborate on your budgeting experience and mention tools or methods for allocation and optimization. For example, 'I meticulously plan the budget by analyzing past campaign performances and current market conditions, adjusting allocations as necessary to maximize ROI.'

Discuss how you work with different teams to ensure comprehensive campaign execution, saying something like, 'Collaboration is vital; it allows us to leverage creative talents and insights from various departments, ensuring our campaigns are compelling and strategically sound.'