Product Marketing Director

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

Smarsh is seeking a Product Marketing Director for our fast-growing Enterprise Platform, which serves the needs of the largest global banks and financial services organizations. This candidate will connect the needs and challenges of the market with our unique, industry-leading capture, archiving & artificial intelligence technology. Smarsh partners with a wide breadth of mobile (I.e. AT&T, Verizon), social (I.e. LinkedIn, Facebook) and collaboration (i.e. Slack, Microsoft) partners to deliver vital governance and compliance solutions for organizations in regulated industries. This storyteller and communicator will report to the Sr. Director of Product Marketing and play a key role in driving the strategy, positioning, and communication around our solutions. We are looking for someone who embraces new opportunities, is motivated by professional growth, curiosity and problem solving, consistently challenges themselves to deliver excellence and can thrive in a fast-changing growth environment. The candidate will work cross-functionally with the larger Smarsh team on a number of high-impact and high-visibility projects.

The Product Marketing Director needs to be a team player, developing strong relationships with Product, Marketing and Sales. They will have to develop a deep understanding the enterprise information archiving market and act swiftly in response to the evolving needs of the business.

• Storytelling: Guide product narrative direction and ensure alignment with product priorities.
• Messaging & Positioning: Develop compelling, differentiated messaging and positioning, with a clear understanding of the ideal customer profiles, targeted industry segments and the core capabilities of the offering; provide a clear connection between the needs of the customer and the power of the product in a tangible and measurable way.
• Content creation/Bill of Materials: Drive and develop unique and high impact content for product marketing initiatives across a variety of deliverables (e.g. case studies, blogs, sell sheets, website copy, presentations, videos, etc.). Work with cross-functional practitioners (product managers, marketing/demand generation, etc.) to create and optimize content for enablement and conversion.
• Buyer expertise, product knowledge and marketing strategy: Know the product strategy inside and out and use it to impact everything you touch. Become a subject matter expert on the target audiences, products (ours and our main competitors), and market trends.
• Analyst relations, demand gen & sales enablement: Work closely with marketing/sales/channel teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for enabling a strong sales motion.
• Other: Team mentorship and growth.

• College Degree or equivalent combination of education and experience.
• 5+ years’ experience in Product Marketing or related marketing discipline at a B2B technology organization.
• Excellent written and verbal communication skills including copywriting, both client-facing and internal
• 5+ years of proven experience developing high-quality product and solution level content for B2B audiences or equivalent work experience.
• Experience working cross-functionally, especially with marketing disciplines and sales initiatives.
• Demonstrated record of successfully packaging and shipping the results of high-quality projects with independence and confidence.
• Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders. A lifelong learner who can quickly get up to speed with new markets and industries and devise positioning and messaging solutions to impact key personas in those markets.
• Experienced user of MS Office toolset (Word, Excel and PowerPoint).

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.