Social & Influencer Planner

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

There’s an influencer out there for everyone, they’re just waiting to be found. Knowing different discovery techniques, channel tricks, and finding new routes to hidden niches is how we uncover them.

So, this is about finding the right influential voice, not just the most followers. Turning that discovered creator, into ground-breaking, award winning influencer marketing campaigns with some of the world’s biggest brands.

This is an opportunity to build and activate influencer strategies, helping our clients build Belief with their audience. As an influencer team, we work closely with creative, often collaboratively creating ideas together, born from insight and finding the right talent.

This role will also include activation responsibilities, such as outreach, negotiations, and contracting, all supported by a wider team, but this is more than just strategic decisions.
This is an opportunity to be part of an ambitious and daring team, to continue a strong award winning track record of influencer marketing at MSL. Also working with different Publicis Groupe agencies as a combined response team, or providing insights into the influencer marketing world.

Role and Responsibilities

• To support the Social & Influencer discipline – partnering closely with our clients
• to help them amplify beautiful brand stories with the help of new emerging social technologies and the latest KOLs
• You will build and activate influencer strategies while working closely with creative, often collaboratively creating ideas together, born from insight and finding the right talent.
• Collaborating and leading end-to-end creative projects
• Inspiring others, through thought leadership and internal training opportunities
• Activation responsibilities, such as outreach, negotiations, and contracting, all supported by a wider team
• Telling compelling and persuasive stories, propositions, or strategy
• Working with different Publicis Groupe agencies as a combined response team, or providing insights into the influencer marketing world

• Demonstrable influencer marketing experience (in house or agency) – added bonus for integrated social roles
• Experience negotiating and managing influencer marketing campaigns
• Beneficial, would be experience of owned social media. An understanding of platform basics, how to post (don’t worry, no community management), different content types and formats.
• Social Media Addict, aware of trends and how to appeal to both algorithm and audience.
• Experience utilising social listening and wider insights tools. Knowledge of influencer management platforms.
• Show an understanding on the different aspects of Influencer marketing.
• Direct relationships with influencers and agents
• Keynote proficiency and presentation skills
  

Our Commitment
Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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