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Social Media Content Creator

JOB DESCRIPTION

Job Title: Social Media Content Creator

Reports To: Director of Communications and Corporate Partnerships

Department: Development, Communications, and Partnerships

FLSA Status: Non-Exempt

Job Status: Part-Time

WHAT WE DO

At LEAP we believe in the transformational power of the arts. We started as a grassroots movement with just four schools. Today, our teaching artists serve 15,000 kids across the city in over 110 New York City public schools. Every day, our educational arts programs inspire diverse school communities to be more engaged in learning and build critical skills. Our quality educational arts programs promote access and equity for New York City students underserved in the arts.

MISSION

LEAP provides educational arts programs that promote access and equity for New York City students underserved in the arts. We inspire diverse school communities to love learning and build their creativity, collaboration, communication, and critical thinking skills.

CULTURE STATEMENT

LEAP is a group of diverse and passionate individuals working together to prioritize youth and pursue our mission.

Our Goals

We collaborate to accomplish goals and are accountable to ourselves and others.

We strive for excellence, reflect on results, and celebrate success.

Our Peers

We foster relationships through intentional communication and attentive listening.

We welcome feedback with a growth mindset and offer feedback with empathy.

Our Space

We build trust through transparency, honesty, and humility.

We respect and attempt to meet each other’s needs at work.

Our Community

We are inclusive and value the differences among us.

We listen to and acknowledge the voices of those we serve.

JOB PURPOSE

The Social Media Content Creator will be working in a collaborative work environment and report directly to the Director of Communications and Corporate Partnerships. The Social Media Content Creator will be creating content for LEAP social media accounts to increase visibility and engagement for the organization through producing content that is relevant to the youth and resonates with them. All content will be focused toward youth empowerment, especially for NYC’s most vulnerable youth populations inclusive of: Black and Brown youth, girls, youth who identify as LGBTQIA, non-binary and youth from communities of color. The Social Media Content Creator will have great exposure to aspects of fund development and communications and must be committed to the goals of the organization with a vested interest in the arts and creative youth development. The Social Media Content Creator will help leverage our social media platforms to achieve communication initiatives.

KEY RESPONSIBILITIES

Creating original video content for LEAP Tik Tok, Instagram, Facebook, LinkedIn, and Twitter
Research trending challenges and upcoming social media platforms to post on
Work on editing Reels and videos for Tik Tok, Instagram, Facebook, LinkedIn, and Twitter
Promote upcoming events and auditions on LEAP accounts
Attend weekly remote social media content creation strategy meetings
Track and report out on social media engagement metrics weekly across all social media platforms

SOCIAL MEDIA RESPONSIBILITIES

Develop and follow a social media calendar and schedule to ensure that events, news, and programmatic updates are optimally posted, including best time of day for the platform as indicated by research.
Produce well branded presentations for posting across our social media platforms
Create and implement a social media marketing strategy that includes all major social media platforms as appropriate
Grow number of social media followers and engagement via creative, entertaining, compelling and informative posts
Write, edit, proofread and revise social media content
Support department with execution of other key projects and strategies including event-related social media support inclusive of live IGTV reels

JOB EXPERIENCE AND QUALIFICATIONS

1-2 years of social media content creation for fundraising, marketing, and special events
Experience producing materials for digital communications, social media
Intermediate proficiency in Trello, Adobe Suite, Photoshop (or other comparable app), Canva, Microsoft Office, reel production apps, Constant Contact a plus
Committed to youth empowerment work and familiarity with social justice issues like racial and gender equality
Knowledge of a broad range of youth-related local and global human rights issues with a commitment to equity and inclusion respecting differences of race, ethnicity, age, gender identity or expression, sexual orientation, religion, ability, and socioeconomic circumstance
Inspired by peacebuilding, and commitment to building an equitable world based on compassion and justice through mobilizing and making visible LEAP’s commitment to providing equity and access to the arts for youth underserved in the arts
Highly collaborative, flexible, responsive, and positive

CORE COMPETENCIES

Motivated self-starter with demonstrated good judgment, critical thinking, flexibility, resourcefulness, and problem-solving abilities.
Excellent written and verbal communication skills are required, along with a demonstrated ability to compose and edit effective, thoughtful, and strategic communications across a variety of platforms.
Strong interpersonal skills and an ability to work collaboratively with others in a team environment.
Ability to manage multiple projects simultaneously, while maintaining a firm grasp on individual project details and deadlines.

REQUIREMENTS

Ability to conduct research, planning, and strategy development relevant to content creation
Strong written and oral communications skills
Organized with strong attention to details
Self-motivated, highly efficient, and able to problem solve
Proactive, hands-on approach, as well as a professional work ethic
Strong Experience using social media: Twitter, TikTok, Facebook, Instagram, LinkedIn
Ability to work with a culturally diverse student population
Demonstrated commitment to professional growth and eagerness to learn
Able to commit to an 8-hour work week

COMPENSATION AND BENEFITS

Salary: $35 an hour

Schedule: Average 8hrs per week

Benefits: This position qualifies for accrual of NY Paid Safe & Sick Leave

LEGAL DISCLAIMER

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Management may at its discretion assign or re-assign duties and responsibilities to this job at any time. This job description does not change the at-will employment relationship existing between the organization and its employees. LEAP, Inc., is an equal opportunity employer (M/F/D/V).

EEO STATEMENT

LEAP provides equal opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to age, citizenship, color, disability status, gender identity or expression, marital status, national origin, pregnancy, protected veteran status, race, religion, sexual orientation, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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FUNDING

Other

INDUSTRY

Other Retail Stores

TEAM SIZE

501-1000

LOCATION

Hybrid, based in New York, NY

DATE POSTED