Social Media Manager

As a Social Media Manager working for Taylor Morrison you will lead the organization’s social strategy and execution for one of the nation’s leading home building brands. The ideal candidate has hands-on experience managing a brand's social media identity, planning and executing all aspects of organic social across channels, has strong copywriting skills, a creative eye, and desire to learn and grow with the rapidly changing social media landscape.

The Social Media Manager will develop and execute a content strategy that aligns with and supports the Taylor Morrison brand. Responsibilities include community growth and care, development and execution of social strategy, and reporting on performance and analytics to inform decision making. Reporting to the VP of Brand Marketing, the Social Media Manager will ensure social media strategies align with branding and messaging objectives.

If you’re eager to help us build and position our incredible brand across all social media outlets—than we want to speak with you!

• Develop a holistic social media strategy and platform specific tactics (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok, Threads, etc.)
• Create campaigns that align with brand communication, messaging, tone of voice and company initiatives
• Decide which content to use and test to optimize strategy
• Grow and engage the Taylor Morrison social community
• Identify and cultivate our target audiences
• Monitor conversations and trends across social media platforms to timely respond and inform relevant internal teams of questions, product suggestions, story ideas and trending topics
• Identify and set platform specific goals and KPIs
• Create social media ad copy and work with in-house design team on industry leading graphics
• Manage monthly content calendar and support asset creation/curation efforts
• Active listening, engagement and analysis on a daily basis
• Collaborate with Marcomm team to develop and implement online initiatives to support strategic partners
• Monitor social media platforms to identify top performing posts to make recommendations on future content and note potential trends and consumer insights
• Share weekly, monthly, and quarterly performance updates, including wins, learnings, and opportunities for improvement
• You are willing to perform other duties as assigned

• Communication
• Creativity
• Customer Focus
• Detail Oriented
• Drive for Results
• Priority Setting
• Self-Knowledge

• 5+ years of experience in social media and community management
• Experience in social monitoring/listening/management tools and reporting
• Highly creative
• A portfolio that demonstrates a unique eye for creating engaging social content for a brand
• Bachelor’s degree in Marketing, PR, Communications, or related degree
• Excellent writing skills – including copywriting, editing and proofreading
• Proficiency in photography, videography and video/photo editing preferred
• Experience with social media management software
• Experience using Adobe Creative Cloud preferred
• In-depth knowledge and understanding of social media platforms and how to use each platform for various objectives
• Experience with the Facebook Business Manager and all of its components
• Ability to work independently as well as in groups to bring projects to fruition

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)