Social Media Specialist
Develop, plan, and monitor various social media platforms and on the web for University-wide communications. Research and analyze market trends and implement branding strategies through participation in online activities.
- Serve as the communication liaison to alert division management of trends in social media of potential threats, shape stakeholders engagement in the brand and assist to mitigate risks.
- Create daily content and execute social media campaigns for execution. Collaborate with marketing, internal communications and media relations to develop and schedule content to align and coincide with non-social media collateral that promotes the university and its various units and functions.
- Ensure content is in line with university initiatives, best practices, policies, and procedures.
- Responds appropriately and provides feedback to university social media followers.
- Serves as primary contact for inbound requests from online university properties and the web at large.
- Monitors online conversations and participates in them to build brand visibility and thought leadership.
- Produces social media posts, photos, videos, and other content to creatively communicate university message.
- Participates in the strategic planning of the university social media initiatives.
- Establishes metrics and reports on them on a monthly basis. Makes recommendations based on analysis of collected data.
EEO/AA
Bachelors and 1 year experience
Education: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Experience: Requires a minimum of one (1) year of directly job-related experience.
Additional Job Posting Information:
The ideal candidate should have experience managing official brand accounts on Facebook, Twitter, Instagram and LinkedIn. They’ll need to assist in developing creative digital content in a fast-paced environment. They should be thoroughly proficient in using editing software, including Photoshop, Premiere Pro and Final Cut Pro. Social media copywriting is an important part of this position; knowledge of AP style is a plus. The candidate should be detail oriented, well organized and a self-starter to ensure timely completion of day-to-day tasks.
- Provide social media coverage of live events
- Write social media copy in the University’s voice
- Create daily reports of social media activity for University leadership
Notes to Applicant:
To offer nationally competitive and internationally recognized opportunities for learning, discovery and engagement to a diverse population of students in a real-world setting.
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