Director of Lifecycle Marketing

[solidcore] is seeking a passionate and strategic Director of Lifecycle Marketing to join our growing team. Reporting to the Vice President of Marketing, the Director of Lifecycle Marketing will lead the strategy and execution of comprehensive client journey initiatives to enhance client engagement, retention, and reactivation. This individual will be responsible for developing end-to-end client lifecycle strategies, overseeing CRM and CDP management, and collaborating with cross-functional teams to drive meaningful interactions and maximize lifetime value.

The Director of Lifecycle Marketing will work closely with sales, studio teams, product, and creative teams to implement data-driven marketing campaigns that align with [solidcore]’s mission and brand identity. The ideal candidate thrives in a dynamic, fast-paced environment, demonstrates exceptional leadership, and is adept at balancing strategic vision with hands-on execution.

• Client Journey Development
• Design, execute, and optimize client journeys focusing on seamless onboarding, engagement, retention, and win-back strategies.
• Collaborate with cross-functional teams to develop and implement targeted campaigns that nurture leads and sustain client engagement throughout the lifecycle.
• CRM & CDP Management
• Oversee the implementation and optimization of CRM platforms (e.g., Braze or Klaviyo) and CDPs to support personalized client communications.
• Create and maintain centralized communication strategies while supporting studio teams with guidance and best practices for localized client engagement.
• Data-Driven Strategy & Optimization
• Analyze data to assess the effectiveness of lifecycle campaigns, measuring their impact on key metrics such as LTV, churn, and client activation.
• Champion a culture of experimentation through A/B testing and ongoing optimization to enhance results.
• Churn Prevention & Client Recapture
• Develop and execute strategies to identify at-risk clients and proactively reduce churn through targeted communications.
• Design win-back initiatives aimed at re-engaging lapsed clients and maximizing long-term revenue potential.
• Team Leadership & Collaboration
• Lead lifecycle marketing initiatives while collaborating with internal teams to ensure alignment and consistency across touchpoints.
• Mentor and develop team members, fostering an environment of collaboration and high performance.

• 7+ years of experience in lifecycle marketing, retention strategies, or CRM management, preferably in the fitness, health & wellness, or subscription-based industries.
• Proven expertise with CRM platforms such as Braze or Klaviyo, and familiarity with customer data platforms.
• Demonstrated success in developing and implementing lifecycle marketing strategies that drive increased client engagement and LTV.
• Strong analytical capabilities, with the ability to translate complex data into actionable insights.
• Ability to work in fast-paced environments, manage multiple projects simultaneously, and collaborate across diverse teams.

• Competitive salary based on experience.
• Flexible PTO.
• Technology & cell phone stipend.
• 401k with employer match.
• Health, dental, & vision insurance.
• And MORE