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Product Marketing Manager - Spacetalk MVNO

About Us

Spacetalk is an Australian technology company dedicated to creating innovative and life-enhancing connected wearables, mobile services, and software for families and seniors. Alongside our award-winning wearables, we operate Spacetalk Mobile, an MVNO service that ensures seamless connectivity for our users. As we transition from a hardware-led business to a software-first SaaS model, we're leveraging data, sensors, and predictive analytics to deliver even greater value. Our products and services enable people to stay connected, safe, and engaged no matter their age or stage in life. With a growing global presence and an expanding product line, Spacetalk is rapidly evolving as we scale our international footprint. 

About The Role
As the Product Marketing Manager, you will play a pivotal role in driving retention and growth for Spacetalk Mobile (MVNO). Reporting to the VP of Marketing, this is a high-impact, high-accountability position within a turnaround environment where results matter. Direct telco marketing experience, expertise in regulatory compliance, and an awareness of industry standards are essential to succeed in this role. You’ll be responsible for owning and executing all marketing activities for the MVNO business, including campaign planning, offer development, pricing strategies, and customer engagement. You’ll collaborate closely with cross-functional teams to deliver campaigns that resonate with our customers and achieve our business objectives. 
 

What You'll Do:

  • Retention and Growth Campaigns >> Plan, execute, and optimise customer retention and acquisition strategies, ensuring alignment with business goals. 
  • Data-Driven Marketing >> Leverage customer insights and analytics to design effective Klayiyo campaigns and targeted messaging. 
  • Pricing and Offers >> Develop and manage pricing strategies and promotional offers to maximize ARPU and customer satisfaction. 
  • Cross-Functional Coordination >>Work closely with product, sales, and IT teams to ensure cohesive marketing initiatives. 
  • Customer Experience >>Enhance customer lifecycle communication and engagement to improve retention and reduce churn. 
  • Performance Tracking >> Measure, analyse, and report on campaign performance, identifying areas for improvement and scaling successes.

You are a self-motivated professional with a passion for leveraging technology to create meaningful customer experiences. You thrive in high-pressure, high-reward environments and are driven by the opportunity to make a tangible impact in a fast-evolving business.

  • Deep knowledge of the MVNO/telco industry, including market trends, customer behaviors, and competitive dynamics. 
  • Proven experience managing marketing automation platforms (e.g., Klaviyo), analytics tools, and CRM systems. 
  • Ability to thrive in a fast-paced turnaround environment with a focus on delivery and accountability. 
  • Strong stakeholder management and communication skills to drive collaboration and influence outcomes. 
  • Minimum 5 years of marketing experience, preferably in telco or a related industry. 

  • Competitive salary with performance-based incentives. 
  • Progressive leave policies, including paid parental leave, community service leave, and birthday leave. 
  • Flexible working environment with a hybrid model of remote work and office presence. 
  • The chance to join a dynamic, fast-paced startup culture and play a pivotal role in Spacetalk’s international growth. 
  • Career progression opportunities as Spacetalk continues to scale. 

 

Why Join Us? 

At Spacetalk, we believe in innovation, integrity, and a customer-first approach in everything we do. As we expand globally, we are committed to delivering best-in-class products that improve the lives of our users. Our Values—Innovate, Engage & Elevate—are embedded in how we work and grow together as a team. 

 

You’ll have the opportunity to shape the future of Spacetalk Mobile and make a measurable impact on a fast-evolving business. This role is your chance to drive impactful change, leading how we deliver connected, data-driven solutions to our customers globally. 

 

If you’re ready to lead and contribute to a fast-growing, purpose-driven company at the forefront of family safety technology, we’d love to hear from you! 

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Product Marketing Manager - Spacetalk MVNO, Spacetalk

Are you ready to make your mark as a Product Marketing Manager at Spacetalk MVNO? Here at Spacetalk, an innovative Australian technology company, we are on a mission to create connected wearables and mobile services that empower families and seniors. As we shift from a focus on hardware to a software-first SaaS model, we seek a talented and passionate individual to join our growing team. In this dynamic role, you will be responsible for driving retention and growth strategies for our MVNO services. Reporting to the VP of Marketing, you'll own various marketing initiatives, including campaign planning and offer development, all while working closely with cross-functional teams to deliver impactful results. Your expertise in telco marketing, coupled with a data-driven mindset, will guide your efforts in enhancing customer engagement and optimizing pricing strategies. Imagine the thrill of leveraging customer insights to design campaigns that not only captivate but also resonate deeply with our audience! We value self-motivated professionals who thrive in high-pressure environments and are eager to drive change. Join us, and play an integral role in our international growth while benefiting from a flexible work environment and competitive salary. If you're excited about shaping the future of Spacetalk Mobile and delivering life-enhancing solutions, we want to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing Manager - Spacetalk MVNO Role at Spacetalk
What are the key responsibilities of the Product Marketing Manager at Spacetalk MVNO?

As the Product Marketing Manager at Spacetalk MVNO, your job includes planning and executing retention and growth campaigns, managing pricing strategies, and developing promotional offers. You'll also analyze campaign performance, enhance customer lifecycle communication, and work closely with other teams to ensure cohesive marketing initiatives.

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What qualifications do I need to be a Product Marketing Manager at Spacetalk?

To qualify as a Product Marketing Manager at Spacetalk, you should have a minimum of 5 years of marketing experience, preferably in the telco or related industry. You'll need deep knowledge of the MVNO sector, experience with marketing automation platforms, and strong stakeholder management skills.

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What skills are important for the Product Marketing Manager role at Spacetalk MVNO?

Key skills for the Product Marketing Manager role at Spacetalk MVNO include strong analytical capabilities, proficiency in managing marketing automation platforms, excellent communication skills, and the ability to coordinate effectively across various teams in a fast-paced environment.

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What is the work culture like at Spacetalk for the Product Marketing Manager?

The work culture at Spacetalk is dynamic and fast-paced, emphasizing innovation and customer-first values. As a Product Marketing Manager, you'll enjoy a hybrid work model and the chance to contribute to meaningful projects that have a real impact on users' lives.

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How does Spacetalk support the career progression of its Product Marketing Manager?

At Spacetalk, we prioritize employee growth and development. As a Product Marketing Manager, you will have ample opportunities for career progression as our company continues to scale and expand its global presence.

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Common Interview Questions for Product Marketing Manager - Spacetalk MVNO
What strategies would you implement to improve customer retention at Spacetalk MVNO?

To improve customer retention at Spacetalk MVNO, I would prioritize data analytics to understand customer behavior and preferences, followed by developing targeted campaigns that address specific needs. Collaborating with other teams to ensure seamless customer experience also plays a crucial role.

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How do you approach pricing strategy as a Product Marketing Manager?

An effective pricing strategy involves analyzing market trends, competitor pricing, and customer feedback. I would recommend conducting A/B tests on different pricing models to determine what maximizes customer satisfaction and ARPU.

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Can you describe a successful marketing campaign you led in a previous role?

Certainly! In my previous role, I led a campaign aimed at increasing user engagement for a similar MVNO product. By utilizing customer insights and targeted messaging, we achieved a 30% increase in active user retention over three months.

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What tools do you rely on for marketing automation and analytics?

I have extensive experience with tools like Klaviyo for marketing automation and Google Analytics for data insights. These tools help me track campaign performance and optimize strategies based on real-time data.

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What is your experience working in a cross-functional environment?

I thrive in cross-functional environments. Communication and collaboration are key; I regularly coordinate with product, sales, and IT teams to ensure our marketing initiatives align with broader business goals.

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How do you measure the success of a marketing campaign?

Success can be gauged by setting key performance indicators (KPIs) such as customer acquisition rates, engagement levels, ROI, and retention rates. I consistently analyze these metrics post-campaign to identify areas for future improvement.

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What role does customer feedback play in your marketing strategy?

Customer feedback is invaluable in shaping marketing strategies. It provides insights into customer preferences and pain points, allowing me to tailor campaigns that truly resonate with our audience.

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How do you handle tight deadlines in marketing projects?

I prioritize tasks based on urgency and importance, use project management tools to stay organized, and communicate effectively with team members to ensure everyone is aligned and working efficiently towards the deadline.

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What techniques do you employ to create engaging marketing content?

To create engaging content, I focus on understanding the audience's needs, utilizing storytelling techniques, and incorporating visual elements that resonate with them. This strategy has proven effective in increasing engagement rates.

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How would you adapt a marketing strategy for different international markets?

Adapting a marketing strategy for different markets requires thorough research into local cultures, preferences, and competitive landscapes. I would work closely with local teams to customize our approach while maintaining alignment with the overall brand messaging.

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Spacetalk Ltd. (ASX: SPA) is a global technology provider of secure communication solutions for families to stay connected and protected. Spacetalk's range of all-in-one smartphone GPS watches for children (Spacetalk Kids and Spacetalk Adventure...

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Full-time, hybrid
DATE POSTED
December 8, 2024

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