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Xometry is hiring: Marketing Manager in Rockville image - Rise Careers
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Xometry is hiring: Marketing Manager in Rockville

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. As the Marketing Manager for New Customer Acquisition in our Marketplace Division, you will play a critical role in driving growth and expanding our customer base. You will develop and execute effective marketing strategies to attract new customers and generate leads, quotes and orders for our manufacturing marketplace. Responsibilities: Develop and implement comprehensive marketing plans to drive new customer acquisition for our marketplace. Conduct market research and analysis to identify new target audiences and understand their needs. Create and execute targeted marketing campaigns across various channels, including digital advertising, content marketing, email marketing, direct mail, partner and affiliate. Consistently test landing pages to optimize conversion. Manage and analyze marketing performance metrics to track ROI and identify areas for improvement. Collaborate with sales, product, marketing and other teams to ensure alignment and effectiveness of marketing initiatives. Stay up-to-date on industry trends and best practices in digital marketing. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 7+ years of experience in digital marketing, with a focus on new customer acquisition. Strong understanding of digital marketing channels and tactics (e.g., SEO, PPC, social media, 3P email, content marketing). Proven track record of driving successful lead generation and conversion campaigns. Excellent analytical and problem-solving skills. A diligent organizer who can create plans and follow through on them. Strong communication and interpersonal skills. Experience working within a marketplace preferred. Working Knowledge of marketing automation platforms (e.g., HubSpot, Marketo). #LI-Hybrid Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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What You Should Know About Xometry is hiring: Marketing Manager in Rockville, Xometry

Xometry is on the lookout for an enthusiastic Marketing Manager to join our Marketplace Division in Rockville, MD! This is a fantastic opportunity for someone who thrives on driving growth and expanding our customer base in a dynamic environment. As a pivotal member of our team, you'll develop and execute innovative marketing strategies designed to attract new customers to our unique marketplace. This role is all about understanding our target audiences, developing comprehensive marketing plans, and maintaining a pulse on industry trends. You'll get to flex your creative muscles by running targeted campaigns across digital advertising, email, content marketing, and much more. Your analytical mindset will shine as you manage performance metrics, optimizing campaigns for maximum ROI. At Xometry, collaboration is key, so you'll work closely with our talented sales, product, and marketing teams to ensure alignment in our objectives. If you have a passion for digital marketing and a strong desire to make a tangible impact, Xometry would love to hear from you!

Frequently Asked Questions (FAQs) for Xometry is hiring: Marketing Manager in Rockville Role at Xometry
What are the responsibilities of a Marketing Manager at Xometry?

As a Marketing Manager at Xometry, your key responsibilities include developing and implementing marketing plans focused on new customer acquisition. You'll conduct market research, create targeted campaigns across various channels, manage marketing performance metrics, and collaborate with multiple teams to ensure effective marketing initiatives.

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What qualifications do I need to apply for the Marketing Manager position at Xometry?

To apply for the Marketing Manager position at Xometry, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with 7+ years of experience in digital marketing, particularly in new customer acquisition. Strong analytical skills, knowledge of marketing automation platforms, and excellent communication abilities are also essential.

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How does Xometry support new customer acquisition in its Marketplace?

Xometry supports new customer acquisition by leveraging a comprehensive approach that includes market research, targeted marketing campaigns, and analyzing performance metrics to continually refine strategies. The Marketing Manager plays a crucial role in driving these initiatives forward.

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What marketing channels does the Marketing Manager at Xometry use?

The Marketing Manager at Xometry utilizes a variety of marketing channels including digital advertising, content marketing, email marketing, and direct mail. The diverse approach helps ensure effectiveness in reaching and engaging new customers in the marketplace.

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What type of work culture can I expect at Xometry as a Marketing Manager?

At Xometry, you can expect a diverse, inclusive, and positive workplace culture that values every individual. The company is committed to equity, learning from differences, and providing a supportive environment where all employees can thrive, especially in roles like the Marketing Manager.

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Common Interview Questions for Xometry is hiring: Marketing Manager in Rockville
How do you approach developing a marketing plan for new customer acquisition?

When developing a marketing plan for new customer acquisition, it's essential to start with thorough market research to identify target audiences and their needs. Following this, I segment the audience and create tailored campaigns across various channels, ensuring to track and optimize performance throughout the process.

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Can you share a successful digital marketing campaign you have executed?

Absolutely! One successful campaign involved a multi-channel approach where I integrated social media, email marketing, and PPC advertising. The campaign focused on a new product launch which resulted in a significant increase in leads and conversions, demonstrating the power of cohesive strategy.

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What metrics do you prioritize when measuring marketing performance?

I prioritize metrics such as conversion rates, customer acquisition costs, ROI on campaigns, and engagement rates. These metrics provide valuable insights into the effectiveness of marketing strategies and help in making data-driven decisions for future improvements.

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How do you stay updated on industry trends in digital marketing?

I stay updated on industry trends by following reputable marketing blogs, attending webinars, and networking with other professionals in the field. Continuous learning is key to staying ahead in the ever-evolving digital marketing landscape.

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Describe your experience with marketing automation platforms.

I have extensive experience using marketing automation platforms like HubSpot and Marketo. These tools have been invaluable for streamlining campaigns, segmenting audiences, and analyzing performance data, allowing me to optimize campaigns effectively.

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How do you handle collaboration with sales and product teams?

I believe open communication and regular meetings are vital for successful collaboration. By aligning goals and sharing insights, we can create unified strategies that benefit both marketing and sales, ultimately enhancing the product's market reach.

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What strategies do you use to optimize landing pages for conversion?

To optimize landing pages, I utilize A/B testing to determine which elements resonate best with visitors. Focus areas include headlines, call-to-action buttons, and overall design. Tracking metrics helps us continually refine the landing pages for better conversion rates.

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How do you assess the needs of new target audiences?

Assessing the needs of new target audiences involves conducting thorough market research, including surveys and analyzing customer feedback. Understanding their pain points and goals is crucial for tailoring marketing strategies that resonate with them.

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What kind of creative thinking have you applied in your previous marketing roles?

In previous roles, I’ve applied creative thinking by exploring unconventional marketing avenues, like user-generated content and interactive campaigns. These strategies often engage customers on a personal level, driving brand loyalty and increasing awareness.

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How would you align marketing initiatives with overall business goals?

To align marketing initiatives with overall business goals, I start with understanding the company’s strategic objectives. I then develop marketing campaigns that directly support those objectives, ensuring we measure performance against relevant goals and adjust as needed for success.

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Xometry launched in 2014 and has grown rapidly, driven by the ease of our instant quoting platform, our manufacturing expertise, and our relentless devotion to helping customers with their project engineering needs. At Xometry, we’re proud of ou...

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Full-time, hybrid
DATE POSTED
December 4, 2024

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