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Head of Marketing Experimentation

Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: www.spreetail.com.  


We are looking for a Head of Marketing Experimentation to own and operate our advanced and proprietary experimentation engines, roadmaps, and methodologies for advertising and content. This role will report directly to our Chief Marketing Officer and will be the SME for marketing experimentation across our company. You will work with a talented team of executives and experts, including those who have run advanced experimentation at Amazon, Microsoft, and startups. This team and leader are responsible for some of the most critical learnings at Spreetail and take pride in being the first to solve many practical causal challenges at scale. If you are looking for a career-defining role and an opportunity to learn from the best, this role is for you. We’ll look for you to bring your diverse perspectives, ideas, and skill sets to make Spreetail even better for our customers.


How you will achieve success:
  • You are an A/B/n testing ninja and can run MDEs and pre/post-test analyses in your sleep. 
  • You understand how to systematically drive a learning roadmap from hypothesis generation, to selecting the best experiment designs, to delivering a causal learning run to the MDE you designed for pre-test. 
  • You have run hundreds of randomized controlled experiments, delivered 100%+ gains on your primary KPIs, and operationalized your learnings in org-wide rollouts to capture the full value. 
  • You love statistics and data science and understand signal, noise, power, and alternative test designs to A/B/n when you are in non-ideal learning environments.  
  • You can say no, manage up, and communicate to focus your learning roadmap on what is best for our brands and company. 
  • You understand how to design experiments that test one data model or technology vs another.  
  • You can break down major initiatives and insights needs into smaller components and tasks. 


What experiences will help you in this role:
  • Advanced understanding of experimentation designs and measurement capabilities and requirements to drive successful learnings. 
  • Hands-on experience building and deploying end-to-end experimentation programs at scale. 
  • Excellent communication abilities. 
  • Excellent project management capabilities. 


Preferred qualifications:
  • Experience in content, pricing, advertising, and/or ecommerce experimentation at scale. 
  • A degree in Statistics, Machine Learning, or a related quantitative field. 
  • Intermediate SQL extract (SELECT statements) skills. 


$140,000 - $160,000 a year
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,000/year to $160,000/year. Pay is based on a number of factors including geographic market location and may vary depending on job-related knowledge, skills, and experience. Spreetail is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://client.acrisure.com/spreetail/2025/homepage. This position will remain posted until filled. Applicants should apply via our external career site.

In an effort to Make Spreetail Better, we hire people that are aligned with our values and are passionate about pursuing ecommerce excellence. We believe the right person can learn what is needed to succeed in their role, so we encourage job applicants to apply even if you don't meet all the qualifications listed. We are looking for diverse backgrounds and perspectives, so we don’t require college degrees and welcome non-linear career paths. If this role highlights your experience and gets you excited – please apply!


Not the role for you? Check out additional opportunities to join our team on our job board.


What you can expect from us: 

 We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families. Learn more about how we work.

• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards.

• We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources. Learn more about our benefits & perks package

• We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it.


Spreetail is committed to a diverse and inclusive workplace. Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email hr@spreetail.com.


Do you hold permanent residence in the any of the following US states? We offer "Work Your Way" roles in these states: Alabama, Alaska, Arizona, Arkansas, Colorado, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, and Wyoming.


Applicants must hold permanent residence in any of the above states to work remotely.


Please be aware of scammers. Spreetail will only contact you through Lever or the spreetail.com domain. Spreetail will never ask candidates for money during the recruitment process. Please reach out to careers@spreetail.com directly if you have any concerns. Emails from @spreetailjobs.com are fraudulent.

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What You Should Know About Head of Marketing Experimentation, Spreetail

At Spreetail, we're on a mission to help brands elevate their e-commerce market share globally while optimizing operational costs. As the Head of Marketing Experimentation, you'll take the reins of our cutting-edge experimentation engines, methodologies, and roadmaps. Reporting directly to our Chief Marketing Officer, this role lets you shine as the subject matter expert in marketing experimentation for the entire company. Imagine working alongside a dynamic team composed of seasoned experts, including alumni from Amazon and Microsoft! In this highly influential position, you'll lead significant initiatives that unlock critical insights and tackle exciting challenges at scale. Your expertise in A/B/n testing will be essential as you design and execute sophisticated experiments that drive profound insights into our advertising and content strategies. Successful candidates will have a firm grasp of statistical analysis, ensuring that every experiment is both impactful and data-driven. We're eager for you to bring your innovative ideas, diverse perspectives, and unique skill set to our team, driving Spreetail to new heights and ultimately enhancing our customer experience. If you’re ready to make a real difference and learn from some of the best minds in the business, this career-defining role could be your perfect match!

Frequently Asked Questions (FAQs) for Head of Marketing Experimentation Role at Spreetail
What are the main responsibilities of the Head of Marketing Experimentation at Spreetail?

The Head of Marketing Experimentation at Spreetail is responsible for managing advanced experimentation engines and methodologies that shape our advertising and content strategy. This role involves designing A/B/n tests, running extensive analyses, and delivering actionable insights that drive substantial gains on our primary KPIs. You'll collaborate with a talented team, ensuring comprehensive communication and a focus on strategic learning for the company.

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What qualifications are needed for the Head of Marketing Experimentation position at Spreetail?

To excel as the Head of Marketing Experimentation at Spreetail, candidates should possess a deep understanding of experimentation designs and measurement capabilities. Hands-on experience in deploying large-scale experimentation programs is essential, along with strong communication and project management skills. A degree in statistics, machine learning, or a related field is preferred, as is familiarity with SQL for data extraction.

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What opportunities for growth does Spreetail offer to the Head of Marketing Experimentation?

As the Head of Marketing Experimentation at Spreetail, you'll have unparalleled opportunities for growth. Working closely with industry veterans, you'll expand your knowledge and learn advanced experimentation techniques that can elevate your career. Furthermore, Spreetail promotes a culture of innovation, celebrating successes and providing the flexibility to pursue professional development.

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How does Spreetail support work-life balance for the Head of Marketing Experimentation?

Spreetail understands the importance of work-life balance, particularly for the Head of Marketing Experimentation. We offer a generous vacation policy, paid parental leave, and ensure that employees can take time off to recharge and focus on their well-being. Our flexible work culture encourages a healthy balance between professional and personal commitments.

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What makes Spreetail an appealing workplace for the Head of Marketing Experimentation?

Spreetail stands out as an appealing workplace for the Head of Marketing Experimentation due to its focus on innovation and employee empowerment. The company fosters a collaborative environment where diverse perspectives are valued. You'll have the chance to work with talented individuals, leverage cutting-edge technologies, and lead initiatives that truly impact the e-commerce landscape.

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Common Interview Questions for Head of Marketing Experimentation
Can you explain your experience with A/B/n testing and its importance in marketing experimentation?

When discussing your experience with A/B/n testing, focus on specific examples of how you've implemented various testing methodologies to successfully drive improvements in marketing campaigns. Highlight the statistical principles behind your testing designs and the impact they had on key performance indicators, demonstrating your mastery of experimentation.

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How do you prioritize which experiments to run at Spreetail?

In prioritizing experiments, it's crucial to align with company objectives and identify areas that can deliver the most significant impact. Use data-driven insights to focus on hypotheses that address core challenges, ensuring that your roadmap reflects a balance between immediate value and long-term learning critical to Spreetail's mission.

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What strategies do you use to communicate complex data findings to non-technical stakeholders?

Effective communication of complex findings involves translating data into relatable concepts. Use visuals and storytelling techniques to illustrate insights. Prepare succinct summaries that highlight key takeaways and actionable recommendations, ensuring that all stakeholders at Spreetail can grasp and utilize the data meaningfully.

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Describe a challenging experiment you led and the lessons you learned from it.

When discussing a challenging experiment, detail the specific methodologies you employed and the unforeseen obstacles encountered. Focus on the learning process and the tangible takeaways that you utilized to refine future experiments. Emphasize resilience, adaptability, and continuous improvement that align with Spreetail's values.

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How do you ensure that your experiments maintain statistical rigor?

Maintaining statistical rigor requires careful planning and adherence to experimental design principles. Discuss your approach to defining the correct sample size, randomizing participant selection, and controlling for biases. Offer examples of how you've applied these practices in previous roles, showcasing your commitment to reliable results at Spreetail.

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What role does collaboration play in your approach to marketing experimentation?

Collaboration is vital in marketing experimentation, especially when it comes to brainstorming hypotheses and testing ideas. Emphasize your experience working with cross-functional teams, including product and design, to ensure comprehensive insights that drive effective experimentation. Outline how you foster an inclusive environment to generate diverse ideas at Spreetail.

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How do you leverage data science principles in your experimentation process?

Leverage data science principles by emphasizing the importance of data-driven decision-making. Discuss how you incorporate predictive modeling and machine learning algorithms to segment your audience effectively. Share experiences where data science enhanced your experimentation methodology, highlighting the value it brought to the overall marketing strategy at Spreetail.

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What tools and technologies do you use for managing marketing experiments?

Discuss the various tools and software that you have experience using for managing marketing experiments, such as A/B testing platforms, analytics dashboards, and project management tools. Explain how these technologies streamline your workflow, allowing you to test and iterate efficiently to achieve successful outcomes at Spreetail.

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In what ways do you analyze the results of your experiments for organizational learning?

Explain your systematic approach to analyzing experiment results, including using statistical methods to interpret data and drawing causal conclusions. Discuss how you share findings across the organization, ensuring that key learnings contribute to ongoing strategies and improvements, which aligns with Spreetail’s emphasis on knowledge sharing.

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What steps do you take when an experiment doesn't yield expected results?

When facing unexpected experimental outcomes, it's essential to remain analytical and seek insights from the data. Discuss your method for conducting root cause analysis, ensuring that you identify potential errors or biases. Highlight the importance of documenting these findings to refine future experiments, showcasing your commitment to continuous improvement at Spreetail.

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Spreetail is an ecommerce growth partner focused on accelerating brands and channels to compete for tomorrow’s ecommerce customer.

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Full-time, remote
DATE POSTED
April 19, 2025

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