Demand Generation Specialist

Company Mission - Our mission is to help secure as many companies as possible, by using the best way of doing so, penetration testing. Sprocket Security prioritizes offensive security for enterprises, empowering them to build robust defense strategies based on individual business risk.

How - At Sprocket Security, we've built an expert-driven Continuous Penetration Testing platform that blends cutting-edge automated and manual testing methods.   

Your Mission – Your mission as a Demand Generation Specialist will be to drive awareness and interest in Sprocket Security’s Continuous Penetration Testing offering. You will do this by creating and executing marketing campaigns that generate high-quality leads for the sales team. You will be pivotal in contributing to the company's overall growth.

 Key Responsibilities:

• Campaign Management: Plan, implement, and monitor paid and organic marketing campaigns including advertising, content syndication, community marketing (LinkedIn groups, CISO communities), webinars and podcasts to maximize ROI.
• SEO & Content Optimization: Collaborate with an external agency, content and web teams to optimize website content, landing pages, and blog posts for SEO, ensuring increased visibility and higher rankings.
• Email Marketing: Oversee email marketing - develop and execute targeted email marketing campaigns, including designing templates, writing copy, and segmenting lists for optimized engagement.
• Social Media Management: Manage and grow our social media presence by creating engaging posts, monitoring performance, and interacting with followers to foster engagement.
• Digital Innovation: Steer our digital marketing stack and recommend new innovations for lead generation and nurturing, website optimizations, sales enablement and operations  
• Analytics & Reporting: Reporting on marketing's key performance indicators such as pipeline and leads generated, traffic, engagement, and conversions using tools like HubSpot, Google analytics and similar
• A/B Testing: Run A/B tests on ads, landing pages, and emails to continuously improve performance and conversion rates.
• Collaborate with Teams: Work with creative, product, and sales teams to develop and align demand gen strategies with broader company goals.

Qualifications:

Minimum:

• Bachelor’s (Graduated or Current) degree in marketing, communications, or related field.
• Ability to manage multiple projects and priorities in fast paced environment.
• Strong communication and interpersonal skills.
• Analytical skills and ability to use data to drive decision-making.

Preferred:

• Interest in Cyber Security or Emerging Technology.
• Exposure to advertising campaigns on LI, Google Ads, and others.
• Entrepreneurial experience.

Benefits:

• 401k Match: We offer an immediate eligibility company-matched 401k plan, ensuring your future is secure.
• Work/Life Balance: Enjoy unlimited and mandatory PTO, promoting a healthy work/life balance.
• Comprehensive Health Benefits: Receive a 75% company contribution for health insurance and 100% contribution for dental and vision plans, covering both you and your family.
• Hybrid Work Environment: Sprocket Security embraces a versatile hybrid methodology, enabling you to seamlessly blend remote and in-person work. We measure performance on results, not seat time.

Ready to Trailblaze the Cybersecurity Frontier? If you're passionate about cybersecurity and eager to make an impact in the industry, we want you on our team. Apply now at Sprocket Security and join the revolution of safeguarding businesses from cyber threats!